The consumer demand of catering executives is the starting point for catering product design and marketing, and the consumer demand of the catering market is often expressed through catering consumption behavior. The characteristics of catering consumption behavior are formed by the influence of cultural, social, personal and psychological factors. Although most of these factors cannot be changed and controlled by catering marketing activities, understanding them can strengthen our understanding of catering consumption. Market demand and mastery of its own target customer sources. This article analyzes the social, cultural and other factors that affect catering consumption behavior, explores the ways and degrees of influence of these factors on catering consumption behavior, and the simultaneous impact and role of these factors on catering consumption behavior.