Gynco Entertainment (Singapore) PTE Ltd. was established in Singapore, focusing on introducing the business philosophy of Taiwan Province Cashier Audio-visual Consulting Co., Ltd., and constantly striving to develop investment companies in mainland China and Asia-Pacific markets.
Singapore Jinge Private Co., Ltd. has invested in Shanghai for five years. It is a group company specializing in audio-visual music and catering services, constantly expanding diversified consumption forms, adhering to the business philosophy of "honest service and sustainable management", making great efforts to promote decent, healthy and elegant leisure and entertainment forms, and always taking it as its responsibility to guide consumption, cultivate the market and correct KTV atmosphere, and strive to make the vast consumer groups have a pure land of entertainment and leisure, with a view to forming the public. At the same time, the company provides five-star standard software and hardware, and its profound technology in audio-visual music and catering and good water management accuracy are recognized and recognized by consumers, which has become the company's greatest honor and pride.
At the beginning of p>1995, the investment company spent three years of painstaking planning, and took the lead in setting up an orthodox audio-visual leisure KTV integrating dining and singing in Shanghai. Two years later, it invested a huge sum of 13 million dollars to set up two KTVs one after another. So far, there are 238 KTV boxes in Shanghai till now, and it has taken the lead in launching a series of special services, which has had a great impact on the public. The special services are as follows:
1. Serve the reception for men, and put an end to pornographic intervention: promote healthy trends and advocate civilization.
2. Never accept tips, and charge by the minute: establish that consumption is stress-free, consumption is interference-free, and consumption is value for money.
3. Full-function training and standardized services: pre-service training, on-the-job training, cadre development training and senior supervisor training, so as to set up a first-class service model.
4. Singing combined with catering and diversified consumption: to meet the dual consumption needs of the public, advocate the combination of material enjoyment and spiritual enjoyment.
5. Noble but not expensive, supreme enjoyment: you can enjoy magnificent halls, private rooms, high-quality audio-visual equipment, convenient computer song ordering system and super-standard fire-fighting facilities at a low consumption price.
6. Pursuing customer needs and seeking the highest quality: 24-hour complaint hotline, handling every opinion or suggestion with gratitude, and looking for opportunities for improvement and development in customer needs.
7. Innovating professional technology to promote market popularity: adhering to the audio-visual technology for more than ten years, bringing forth the old to provide more comfortable consumption space and promoting the audio-visual field in line with international standards.
8. Safety specification requirements: Based on the concept of "safety is the basic rights and interests of customers", each private room is equipped with fire fighting equipment such as fire extinguishers, smoke detectors and smoke masks; Install an "escape guide map" behind each package door, indicating the correct route to evacuate the scene in case of fire; In the public * * * aisle also equipped with various fire fighting equipment.
it is precisely because of the above characteristics and the inheritance and development of the corporate culture formed by the company's long-term operation that a group of "till people" with the same spirit have been created, and this group of "till people" have strongly infected every customer through their own actions, leaving every customer with a deep impression on the till. While being favored and supported by all walks of life, the company has been positively reported and affirmed by Wen Wei Po, Liberation Daily, China Culture Daily, East China Information Daily, Audio-visual World, Maritime Literature, etc. Since 1996, it has been awarded the honors of "Advanced Unit of the Year", "Winning Enterprise" and "Top Ten Civilized Entertainment Hall" by public security units and competent authorities. At the same time, thanks to the guidance and inquiries from the leaders of the central government, culture, propaganda and other ministries, as well as hundreds of responsible officials of cultural system units in various provinces and cities, they are all pleased to say that excellent and healthy leisure and entertainment have been specifically presented in "KTV" and encouraged to promote it. After six years' unremitting efforts, the company's business performance has risen at an average annual increase rate of 15%, which has established a good industry image and brand effect in Shanghai and promoted the vigorous development of the entire entertainment industry in Shanghai.
With the dream of making people all over the world sing, it is imperative for the till group to increase its investment in China. With the international advanced facilities and equipment, unique business philosophy, business model, advanced enterprise management, advanced business characteristics and other powerful comprehensive strength, it introduces international-level healthy and entertaining catering services, which will play a positive role in prospering Shanghai's spiritual civilization construction, enriching the leisure life of domestic and foreign guests and enjoying global resources.
Chen Haoyong: Four Keys for the Cashier of KTV Shanghai to Open the Cashier
The New Shanghainese/Xiao Ran Born in Taipei City, Taiwan Province Province in the 196s at 1: 27
Chen Haoyong originally studied interior design, and came to Shanghai with his company in 1993. In 1995, KTV, which enjoys a high reputation in Taiwan Province, entered Shanghai, and Chen Haoyong was recruited into Shanghai KTV, first as the deputy general manager, and later promoted to the general manager of China Business Department of Cashier Audio-visual Consultant Co., Ltd., becoming the "shopkeeper" of KTV in Shanghai.
a. Chen Haoyong, the first healthy brand KTV in Shanghai, introduced that the CASH BOX was named after the name of a pop song chart. Before entering Shanghai in 1995, I had accumulated 12 years' experience in Taiwan Province, my birthplace. When the till first entered Shanghai, the color of KTV in China's largest city was rather ambiguous. When it was mentioned, people would associate it with the waitresses in nightclubs. In order to correct this concept, male waiters have been used in the till. Recalling the scene at that time, Chen Haoyong laughed and said, "Many people can't understand it. They say how can there be no miss in KTV? Some people' tell fortune' to the till, predicting that it will close in three months. As a result, no one expected that the till has been booming until now. " As the first healthy and safe KTV brand enterprise in Shanghai, the till has set a precedent for Shanghai's entertainment industry, established a good image for KTV, and corrected people's prejudice against KTV.
B. There are only three KTV Cashiers registered with the trademark of Cashier in Shanghai, and three companies have been established in Shanghai for 8 years. Chen Haoyong explained that after the Cashier entered Shanghai, it was found that there was a KTV company named Cashier in Shanghai. According to the company law, the company named Cashier can no longer be registered, but it can be registered according to the trademark law. At present, the three companies, Jing 'an Store named "Shanghai Dynasty", Huangpu Store located in South Zhejiang Road named "Shanghai Huake" and Luwan Store in Fuxing Park named "Shanghai Shangge", are joint ventures of Cashier Audio-visual Consultants Co., Ltd. and local government departments, and all of them have marked "Cashier" trademarks. Chen Haoyong specially reminds consumers to recognize the "cash box" trademark, so as to avoid the misunderstanding of the healthy and safe cash box KTV.
C. The opening of Jing 'an Store, the first KTV brand recognized in Shanghai, caused great repercussions in Shanghai, with particularly excellent social effects. On average, the till receives more than 1 groups of friends from all over the country who come to Shanghai for inspection, and the farthest one is from Xinjiang. According to Chen Haoyong, this year, Cashier made a statistics on the healthy KTV enterprises in the whole Shanghai area. The results show that in less than eight years, from the beginning of the 67-room Cashier KTV Jing 'an store, there have been more than 1,5 rooms of healthy KTV in Shanghai, and there are more than 1 brand enterprises in the same industry, such as Haoledi, Tongling and Jinbihuang. Although the competition is fierce, the recognized first brand is Cashier.
D. After 97 years of Shanghai-based entry into Beijing and Guangzhou, the number of cash counters in Taiwan Province has soared from 1 to 2. However, due to the change of the situation in Taiwan Province, in 2, the till once again shifted its investment focus to the mainland, and decided to take Shanghai as its base and put it into Beijing and Guangzhou. In February last year, Chen Haoyong, who shouldered the heavy responsibility, officially entered Beijing as a Shanghai entrepreneur to develop the KTV business of the till. Relying on the vigorous development in the mainland, the till will be restructured into a listed company and listed on the Taiwan Province Stock Exchange next year.
Reasons for "Love and Hate" for Shanghai
Having visited Chen Haoyong in Beijing, Tianjin, Northeast China, Sichuan, Guangdong and other places, Shanghai is my favorite. I love Shanghai because of its prosperity and progress, because Shanghai has created a good investment environment and development platform for cashbox KTV, and because Shanghai is increasingly in line with international standards. But Chen Haoyong's feelings for Shanghai are not limited to love, but more complicated "love and hate". Why?
reason one: Shanghai is the most standardized place in China. Chen Haoyong sighed: "There is one reason for' hating' Shanghai, because Shanghai is the most standardized place in China. Shanghai does things one step at a time, and everything is carried out in accordance with the provisions of the law, without respect. Some places in the north rely on relationships, and as long as they have relationships, they can do things. It doesn't matter if Shanghai's special norms have anything to do with it. "
Chen Haoyong, who first arrived in Shanghai, had a heavy sense of frustration. As early as when I was engaged in real estate, I took a lot of wrong paths because I used Taiwan Province's way of thinking. Chen Haoyong took the Shanghainese's mantra "the problem is not serious" as an example to analyze: "At first, I heard the other party say that the problem was not serious. I really thought that the problem was basically solved, but I waited for a long time and there was no more. Later, I learned that the so-called problem is not big, but there is still a lot of homework to do. Therefore, the way to adapt is to' zero' your thinking and then think about the problem from the standpoint of local people. " Applying localization to enterprise management means training local employees with international service concept, and the effect is obvious. At present, there are only 15 Taiwan Province cadres among the 1 employees of Shanghai Cashier, but Shanghai Cashier can still operate freely.
reason 2: Shanghainese are the most critical group in China. In the early 199s, Shanghai was still relatively short of material resources. Chen Haoyong remembers that when he first came to Shanghai, his carry-on luggage actually weighed 93kg. In addition to books and design tools, there are a large number of personal daily necessities, from clothes, shoes and hats to toothbrushes and toilet paper. At that time, it seemed that only Portman had a supermarket in Shanghai, and he had to use foreign exchange certificates to shop. But now the situation is completely different. Chen Haoyong said with delight, "The highest standards of food, clothing, housing and transportation in China are all in Shanghai. Shanghai has the world's top fashion, and Miss Shanghai's clothes surpass Taipei to catch up with Europe, America and Japan. When it comes to eating, Shanghai is a gourmet paradise. Just observe how many restaurants in Shanghai open and close every day, and you will know how picky the tastes of Shanghainese are. Going out for a taxi, in my opinion, the taxi industry in Shanghai is the best in the country in terms of hardware and driver's service attitude. "
Chen Haoyong said that the character of Taiwan Province people is between that of the Northeast and that of Shanghainese, and we can learn shrewdness from Shanghainese. "We will meet some customers in the store who care about the waiter for three hours for 1 yuan. I find that Shanghainese are very careful about what is in front of them, and they can think again and again for a little profit. Looking at this character of Shanghainese from a positive perspective, I think it is a pretty good spirit. If it is used in the operation and management of enterprises, it will be conducive to the growth of enterprises. "
reason 3: Shanghai is the most suitable place to settle down. The Chen Haoyong family, his wife, daughter and son have all settled in Shanghai. When he first arrived in Shanghai, Chen Haoyong lived in Gubei for two years, then moved to Vanke City Garden for five years, and now he lives in Xin 'an Building in Jing 'an District. In 1998, Chen Haoyong bought a 18-square-meter apartment building on Hongqiao Road at a price of 7,7 yuan per square meter, which was paid in foreign exchange, including furniture, decoration, home appliances and parking spaces, and * * * spent $2,. On the one hand, he has confidence in Shanghai and is ready to settle down in Shanghai, on the other hand, he needs to invest. He rented his house to a foreigner at the price of $3, per month. Although the rent has now dropped to $1,5, the return on investment is still quite high.
Chen Haoyong's 18-year-old daughter is studying in a senior high school in a district of Shanghai, and her 16-year-old son is in Grade Three. The two children have lived in Shanghai for seven years and can speak fluent Shanghainese. They only have the opportunity to return to Taiwan Province during the winter and summer vacations. Chen Haoyong said from the bottom of his heart: "If I were given another choice, I would choose to come to Shanghai. In the past ten years, except for high technology, everything in Taiwan Province is declining, while the mainland is growing every day, among which Shanghai is the hot spot. For me personally, nine years in Shanghai is a leap in my career. What I want to say is that Shanghai is the most suitable place to develop your career and the most suitable place to settle down. "