Before the food festival begins, we need to formulate an activity plan in advance, so as to ensure the smooth progress of the event and get twice the result with half the effort. The following are the reference materials for three sample essays on food festival event planning plans shared with you for reference. You are welcome to refer to them.
? Food Festival Event Planning Plan Sample 1
? 1. Organizer: Director Liu
? 2. Responsible Department: Marketing Department, Catering Department
? 3. Date of holding: July 20 to August 5, 20__
? 4. Purpose of the event:
?1. Through the Summer Food Festival, we will further promote Xiyuan and expand its popularity.
?2. Create a cool and refreshing food culture in summer and drive food and beverage consumption in hotels in summer.
?3. Further explore potential customers and increase customer sources.
?5. Specific content
?(1) Preparation for the food festival:
?1. Purchase raw materials for dishes, determine the variety, price and price of dishes for the food festival Incentives.
?2. Convey the information of this food festival through newspapers, flyers, banners, mass text messages, etc. to attract consumers' attention.
?(2) Contents of the Food Festival:
?1. Hold an image display of brand dishes. Set up a fixed exhibition area to display the physical art form of summer special dishes.
?2. The clothing of service personnel should conform to the theme of this event, and their appearance and posture should also meet certain requirements.
?In terms of creating the atmosphere of the dining environment, industry insiders with creative and cultural connotations are needed to plan the layout of the overall environment of this food festival. Based on the courtyard layout of Xiyuan Hotel, the layout can be done outdoors . When consumers dine in a good atmosphere, their mood and appetite will naturally be different.
?(3) Activity promotions:
?1. With the theme of "It's good to enjoy the cool in summer and enjoy delicious food", we carry out the activity of buying two beers and adding one. The consumption volume will be very large and it will become the main force of hotel alcohol consumption. By carrying out purchase and gift activities, it will attract more consumers.
?2. Launch three to five special dishes every day to expand the acceptance of special dishes, and further select them to make them more acceptable to consumers.
?3. Mysterious gifts will be distributed at on-site events, with multiple surprises and unexpected gains.
?(4) Publicity planning:
?1. Print the food festival advertising color pages to accompany the Beijing Times and Beijing News.
?2. Summer Food Festival promotional outdoor curtains, event theme posters, elevator promotional posters, event theme table cards, food festival promotional billboards placed in the lobby.
?3. Bulk SMS, message dissemination
?(5) Cost budget:
?1. Media advertising cost of 1,000 + leaflet printing and envelope 200 SMS bulk sending 2000=5000 yuan.
?2. Cost of giving gifts: Calculated based on 100 yuan per day, total, 100_8=800 yuan.
?3. Decoration costs: banners + gold cloth + colorful flags + balloons, etc. (15 days) + miscellaneous expenses = 5,000 yuan.
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? Food Festival Event Planning Plan Sample 2
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?In order to implement the "Ministry of Commerce's Notice on Doing a Good Job__" "Opinions on Expanding Consumption in the Business Sector in 2018" (Shang Yunfa [__] No. 76) and the development requirements of the Nanjing Municipal Party Committee and Municipal Government to "stabilize growth, adjust structure, grasp innovation, promote reform, and benefit people's livelihood" to further promote Nanjing catering Industry transformation and upgrading, promoting the sustainable development of the catering industry, advocating new trends in catering consumption, and further enhancing the competitiveness and influence of Nanjing's urban economy and culture. With the approval of the Ministry of Commerce, the China Hotel Association is scheduled to hold the 7th China Nanjing Food Culture Festival (hereinafter referred to as the "Food Festival") in Nanjing from October to November __.
The relevant matters are now notified as follows:
?1. Activity time
?October 16th - November 16th
?2. Activity theme
p>?Feasting people’s festival with delicious food
?3. Organizational form
?Supporting unit: Nanjing Municipal People’s Government
?Jiangsu Provincial Department of Commerce< /p>
?Organizer: China Hotel Association
?Organizer: Nanjing Municipal Commerce Bureau
?Nanjing Tourism Commission
?Nanjing Catering Chamber of Commerce
?Executive units: Nanjing Daily, Nanjing Radio and Television Group, Xici Hutong, Longhu.com, Yangtze Evening News, e Food Network, Nanjing Modern Service Industry Federation, and District Commerce Bureaus
< p> ?IV. Activity Content?(1) Main Activities
?1. Food Festival Launching Ceremony and "Food, Beautiful Views, Beautiful Life" Plaza Interactive Activity. On October 16, the launch ceremony of the food festival and the square food event with the theme of "Food, Beauty, and Better Life" were held in Xuanwu Lake Park, sharing more Jiangsu and Nanjing specialty products, dishes, boutique snacks, and seasonal foods with more people. attract more citizens to further serve surrounding residents and stimulate consumption. The food event in the square lasts for four days, and the "__World Food Day" promotion event will be held on the 16th at the same time.
?2. Nanjing Chef God Competition. During the entire food festival, through online solicitation, private auditions, weekly competitions, final competitions and other links, the Nanjing Food Festival "Chef God" will be selected and recorded on TV to show Nanjing's folk food culture to the general public.
?3. Daily auction. During the food festival, select tourist attractions, shopping malls and other crowded areas, use the food festival as a carrier to highlight interactivity, and hold four food auctions with grand prizes every week.
?4. "Taste of Nanjing" radio special program. During the Food Festival, a radio series special program "Taste of Nanjing" was produced based on "Nanjing Taste" and "Nanjing Time-honored Brands", which was broadcast on the economic frequency and square activities of Nanjing Radio and Television Group.
?(2) Activity section
?The special activities of this food festival are divided into "Food Experts", "Food Discovery", "Food Experience", "Food" "Memory" four major sections:
?Section 1: Food Expert
?1. The Fifth National Hotel Industry Vocational Skills Competition Jiangsu Division Competition. In order to implement the spirit of the 18th National Congress of the Communist Party of China, vigorously advocate and practice the instructions of "strict diligence and thrift, and oppose extravagance and waste" and the requirements of the "National Medium and Long-term Talent Development Plan (__-20__)", and accelerate the transformation of the hotel industry Improve, promote the construction of a team of highly skilled talents, promote skill innovation and service quality improvement in the hotel industry, and hold the fifth National Hotel Industry Vocational Skills Competition Jiangsu Division Competition in our city. The competition types include Chinese cooks, Chinese pastry chefs, restaurants waiter. (Responsible unit: Chinese Restaurant Association)
?2. Selection of the top ten catering kitchens. Organize the catering chamber of commerce's leading corporate kitchens to participate in the evaluation, and select 10 kitchens. The companies selected as "Top Ten Safe Catering Kitchens in Nanjing" can be displayed at the "Food, Beautiful Views, Good Life" interactive event in the square, allowing the local catering industry to visit the food festival. Elites and Nanjing citizens can taste the high-quality products of "Nanjing's Top Ten Catering Kitchens" without having to travel far. (Responsible unit: Nanjing Daily)
?3. "Kitchen God" and "Food Star Ambassador Selection". Search and select "Kitchen Gods" and "Food Ambassadors" in the city's catering industry. Through the appeal of the men and stars, we can attract more citizens to pay attention to and participate in various activities of the food festival. (Responsible unit: Yangtze Evening News)
?4. Recommended as "the shopping mall on the tip of the tongue". Conduct food tasting activities at famous catering stores in various well-known shopping malls in Nanjing, and vote on WeChat to select the "shopping mall with the most attractive dining appeal." (Responsible unit: Nanjing Daily)
Section 2: Food discovery
?1. Release a new version of the food map to discover the flavors around you. The food map will mark the popular lobster, roast duck, duck blood vermicelli, noodles, xiaolongbao, beef pot stickers, and pickled fish. and other famous street snacks (Responsible unit: e Food Network)
?2. Suburban specialty food and farmhouse experience (Responsible unit: Municipal Tourism Commission, Xici Hutong, Nanjing Daily)
< p> ?3. Laomendong, Laowei. A family cooking competition will be held on the Laomendong stage, and activities such as cooking skills demonstrations, talent performances, and parent-child games will be held. (Responsible unit: Nanjing Radio and Television Group)?4. Carry out Jinling food store exploration and recommend "famous dishes" and main dishes (Responsible unit: e Food Network)
?5. Organize enterprises to participate in __Jiangsu Province International Catering. Expo to strengthen exchanges and learning between regions and industries.
(Responsible unit: Municipal Commerce Bureau)
?Section 3: Enjoy delicious food
?1. Exhibition and sales of special food in the suburbs of Nanjing at the newly built Taiyang Palace. (Responsible unit: Longhu.com)
?2. The 14th China Nanjing Crab Roe Soup. (Responsible unit: Liuhe District Commerce Bureau)
?3. China (Gaochun) International Slow City Golden Autumn Leisure and Tourism Festival and the 14th Crab Festival. (Responsible unit: Gaochun District Commerce Bureau)
?4. The 10th Shiziqiao Food Festival. (Responsible unit: Gulou District Commerce Bureau)
?5. Lishui Fujiabian Fruit Picking Festival. (Responsible unit: Lishui District Commerce Bureau)
?6. Taiwan Famous Snacks Exhibition on Hunan Road. (Responsible unit: Gulou District Commerce Bureau)
?7. __Jiangsu Catering International Expo Branch Venue and the 3rd Jiangning Food Festival. (Responsible unit: Jiangning District Commerce Bureau)
?Section 4: Food Memories
?1. "My Food Story in Nanjing" Documentary Photography Exhibition by a Foreign Friend (Responsible Unit : Longhu.com)
?2. Issue food passports. (Responsible unit: Longhu.com)
?3. The 11th Mochou Misty Rain Cultural Festival and the 2nd Mochou Cricket Cultural Festival (Responsible unit: Jianye District Commerce Bureau)
< p> ?4. Collection of beautiful articles on Jinling food. (Responsible units: Nanjing Catering Chamber of Commerce, Nanjing Daily, Yangtze Evening News, Nanjing Radio and Television Group, Xici Hutong)?5. Jinling Food, Jinling Food Culture Photography Heritage Photo Exhibition. (Responsible units: Nanjing Catering Chamber of Commerce, Nanjing Daily, Yangtze Evening News)
?6. 1912 Street Electronic Music Festival, Extreme Sports Competition. (Responsible unit: Xuanwu District Commerce Bureau)
?5. Organizational structure
?In order to ensure the success of the food festival, the 7th China Nanjing Food Culture Festival Organizing Committee has been established .
?Members of the organizing committee: ________
?6. Specific matters
?Invite the commercial authorities of all provinces, autonomous regions, municipalities directly under the Central Government, cities under separate state planning, and provincial capital cities Strengthen organizational leadership with relevant industry associations, organize and recommend local hotels and catering companies to the whole society to sign up for relevant activities of the food festival, and organize local investment and production and distribution units to participate in exhibitions and project cooperation negotiation activities.
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? Food Festival Event Planning Plan Sample 3
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? 1. Activity Background and Purpose:
?The holding of the Food Festival can enrich students' extracurricular life, enhance students' awareness of a balanced and healthy diet, and understand the knowledge of a balanced diet, thereby gaining a deeper understanding of daily food culture. It can exercise students' practical skills, build a harmonious campus, enrich the campus cultural life of teachers and students, enhance the relationship between teachers and students, promote the construction of civilized canteens, continuously improve the quality of catering services, and at the same time better serve the majority of students. Students support the work of the dormitory management committee and increase its visibility.
? 2. Activity theme: Use my hands to bless your mouth and fill your stomach with delicious food.
?3. Organizer: 10 Tourism Agriculture
?4. Activity time:
?5. Activity location: Old Canteen
?6. Activity process:
?(1) Early stage of the activity:
?1. Inform each group of the start time of the food festival and various precautions.
?2. Prepare items for the food festival.
?3. Venue layout.
?4. Names of various delicacies
?5. Invite guests
?Mid-stage of the activity:
?1. Class committee Redeem food coupons
?2. The Living Department maintains on-site order
?3. The Propaganda Department does safety work
?(3) Late stage of the event:
?1. Organizing of the venue
?2. Return of food coupons
?7. Activity arrangement:
?1. Announce the start of the food festival
?2. Each class displays its own delicacies
?3. "Food Competition" activity
?Prepare the best dish gourmet food. Evaluations are conducted by teachers and classmates.
? 8. Budget: about 350 yuan
? 9. Personnel arrangements:
? General responsible person:
? Planning:
?10. Activity target: all students of 10 Tourism Agriculture
?11. Notes:
?1. Environmental sanitation layout, cleaners should clean the tables and on-site garbage sorting.
?2. Food coupons can only be used in event restaurants.
?3. After the class is over, each class will clean their own booth.