in recent years, with the continuous warming of red tourism, the red town of Zhaxi, Weixin County, Zhaotong City, Yunnan Province, relies on rich red tourism resources to integrate red tourism with elements such as ecology, nature, folk customs, towns and landscapes, realizing the linkage between red culture and tourism industry and surrounding industries, and becoming a new prestige tourism business card with remarkable driving effect.

In February 1935, the Red Army assembled in Tashi on the Long March, and the Central Committee held a famous "Tashi Conference" on the Chishui River, which injected an unrepeatable red gene into prestige. After years of careful construction, the red town of Tashi has gradually "lived".

According to reports, the core area of Zhaxi Red Town (Zhaxi Old Street) covers an area of .84 square kilometers, with a total area of 3 square kilometers. It is estimated that it will be built with an investment of 1.5 billion yuan. It is divided into four functional areas: red cultural and creative exhibition area, Zhaxi food and tourism commodity exhibition area, Zhaxi red characteristic homestay bar area and red cultural relics exhibition area.

When you enter the red town of Zhaxi, the distinctive buildings come into view. The old street of Zhaxi is built on the hill, winding and winding, with a secluded winding path, especially at night, when the neon lights are on, it is exquisite and colorful, which makes people linger. Here, visitors can not only follow the footsteps of history to relive the red memory, but also walk into the unique places such as "Nostalgia Academy on Clouds", Yaojia Huangba and Zhaxi Inn in Zhaxi Old Street to feel the red culture.

"The influence of red culture is expanding, and the red town of Tashi has become a charming business card for prestige to publicize." Wang Na, head of the news and publicity unit of the Propaganda Department of Weixin County Committee, said that the surrounding counties and cities of Yunguichuan went to Zhaxi to carry out party spirit education, and the tourists who received the baptism of red culture were in an endless stream, and the value of red resources in the scenic spot was constantly emerging. (Duan Xianyan)