Advertising has special functions and effects in sales promotion: 1. Advertising is the largest, fastest and most extensive information transmission medium.

Through advertising, enterprises or companies can convey information about the characteristics, functions, uses and suppliers of products and services to consumers, communicate with consumers and producers, attract consumers' attention and interest, and promote purchases.

If certain products are overstocked and unsalable in a certain place, but there is a lack of supply in that place, you can also communicate through advertising.

In order to communicate the connection between production and demand, not only production units and sales units now publish advertisements to find customers, but also some units that are in urgent need of certain equipment or raw materials also publish advertisements to find supply sources.

Therefore, the information transmission of advertising can quickly communicate the relationship between supply and demand and accelerate the circulation and sales of goods.

2. Advertising can stimulate and induce consumption.

Consumer demand for a certain product is often a potential demand. This potential need and actual purchasing behavior are sometimes contradictory.

The visual and sensory images and inducements caused by advertising often arouse consumers' actual purchasing desire.

Some high-quality, low-price, and marketable new products are difficult to open the market because they are not known to consumers. However, once they are advertised, consumers will buy them one after another.

In addition, repeated rendering and stimulation of advertisements will also expand the popularity of the product and even arouse a certain sense of trust.

It will also lead to an increase in purchases.

For example, there is a small company in the United States that specializes in the production of plastic products. Because it is not well-known and has low sales volume, it later chooses a professional publication to advertise. In order to achieve a cumulative effect, it published it 12 times in a row within six months, each time

After posting once every half month, half a year later, the company's product awareness increased from 9.?6% to 16%, and sales finally opened up.

3. Advertisements can better introduce product knowledge and guide consumption.

Through advertising, we can comprehensively introduce the product's performance, quality, usage, repair and installation, etc., and eliminate their doubts and worries caused by repair, maintenance, installation and other issues, thereby generating a desire to purchase.

4. Advertising can promote the development of new products and new technologies.

When a new product or new technology appears, relying on administrative means to promote it is cumbersome, slow, and has great limitations. However, through advertising, meeting a large number of consumers directly can help new products and new technologies quickly gain a foothold in the market.

, achieve success.