1. Scenarios with themes

More than ten years ago, the magic capital Xintiandi played with the old Shanghai style of Shikumen, which lasted for a long time. Nowadays, Mira City in the Magic Capital is playing with the theme of indoor blocks that surprise the post-7s and 8s, and each block has many characteristics. Wanda's scene-experiencing Wuhan Hanjie helped Wanda create another way to make money.

The Rome theme, Venice scene, volcano scene, Hollywood scene and French theme in Las Vegas have driven consumers around the world crazy for decades. A few years ago, Thailand's Terminal21' s nine countries' situational experiences can all stimulate Thailand's tourism.

indeed, where the competition is not so fierce, there is no need to spend money on experience and scene. However, the situational commercial space that surprises consumers under cost control can help the project establish its competitive advantage for a longer time.

Second, the ecology of semi-open sunshine

What we have done well includes Japan's Nambo City, the western suburb of Magic Capital, Bailian, Huanmao Square, Golden Green Pavilion and Ruian Hongqiao Tiandi.

The leaping combination of ecological, natural and sunny experiences with shopping centers can make consumers in China feel more belonging, and enable the elite to enjoy a moment's meditation while shopping.

third, the fun of parent-child interaction

It can be an outer square, an atrium, an aisle on a high floor or a roof. However, in today's shopping malls, interesting and participatory parent-child activity spaces are indeed essential, and the adjustments made by Kaide and Wanda in recent years are the beneficiaries.

The creation of parent-child space not only stimulates family consumption in all directions, but also makes shopping malls an indispensable part of family life, greatly increasing the extra consumption brought by stickiness and gratitude. Shopping malls with more children are also more angry.

fourth, the artistry of appreciation in subversion

In today's MALL, art is not just art, and appreciation is not just appreciation. In K11, the magic capital of China, Hongqiao Tiandi in Rui 'an, and Fangcao in Beijing, they all know the essence.

it can be decoration details, cold space, floor, corridor, artworks and beautiful shops, and it can also be atrium experience activities, paid or free art exhibitions.

what consumers need is recreational, interesting and interpretive artistic experience, spiritual enjoyment and real experience. Artistic space can bring higher-level consumers, extra high rents, and even make a reputation. Merchants are reluctant to leave without making money.

5. Family-style warmth created by wood space

The space with wood texture is the general trend, among which Eslite and Muji are experts. Wood texture brings a stronger sense of belonging experience, and the warmth created can narrow the distance between shopping malls and consumers, imperceptibly shaping word of mouth and bonds.

Vi. Bold and Subversive Entertainment

The artificial ocean and beach of Chengdu Century City Global Shopping Center shocked the whole of China. It was too luxurious but really interesting. The subversive entertainment attracted the attention of not only Sichuanese.

The generation after 7, 8 and 9 with the highest consumption power are all enthusiastic about animation, so the entertainment that integrates all kinds of animation elements is now in operation, and IFC and Nanfeng City in Magic Capital have their own characteristics.

Great efforts and deep subversive entertainment are playing tricks to incite the curiosity of a city or even a country. I paid more effort and money, but I also got an opportunity to truly become a landmark. Everyone knows the commercial return value of a real landmark, and time can prove everything best.

VII. Emphasis on atmosphere, service, and realism.

There are many things that make the space atmosphere brilliant. The best service is Japanese business, and the details are as good as New World, Ryan and Isetan.

the atmosphere requires scenario coordination, details setting off and all-round operational strength. Services have to be carefully decomposed into standardized execution. The details must be controlled by reliable design, engineering and operation teams.

VIII. Rational combination logicalization of user's thinking mix and match

In Magic Capital, the mix and match is well done in the global port, Jing 'an Temple crystal products and major theme blocks in Meiluo City. Logical mix-and-match can not only show feelings to make big money, but also make consumers fall in love with this shopping space to increase the frequency of consumption.

Nine, flexible, multi-connected and single moving line diversification

Compared with wanda plaza in recent years, the early rigid and straight moving line has long been abandoned, and it is flexible and changeable while adhering to the active line.

Hongqiao Tiandi is a classic of combined moving lines. The connection between THE HUB and Hongqiao Xintiandi, as well as the changes in moving lines and space that inherit chongqing heaven and earth's sense of crossing, can also bring consumers diverse experiences.