The following new ways of playing cultural tours in May Day Tourism make my eyes shine: 1. Hotel pre-sale is popular, and high-star pre-sale is more popular. It is not a new model, but it has sprung up in this year's epidemic and has become one of the biggest highlights of the May Day holiday. At the beginning of March, Ctrip took the lead in opening the "Tourism Renaissance V Plan" and launched the first shot of hotel pre-sale in the industry. Then, Liang Jianzhang, Chairman of Ctrip's Board of Directors, used four live broadcasts in Sanya, Xijiang Miao Village, Huzhou and Shenzhen to incite the total turnover of more than 6 million yuan hotels, which was equivalent to more than 9 high-star hotels being collectively full. Different from before, this time Ctrip broke the rules and produced hotel pre-sale products with a low price of about 4%, which can be reserved within a few months, and can be returned at any time after expiration, which completely changed the "hidden rule" that pre-sale is limited to some special products, and the purchasing power of low-frequency tourism products broke out instantly. During the "May Day" period, the pre-sale effect will soon be realized. According to Ctrip's statistics, the products that can be used at least one day in the "May Day" in the past two weeks are calculated, and the total turnover of successful payment at present is several hundred million yuan. Among them, Sanya, Shanghai, Lijiang, Anji, Nanjing, Deqing, Hangzhou, Suzhou, etc. are the cities that love pre-sale and have the highest sales volume. The new pre-sale not only brings protection to consumers, but also brings greater concessions. An obvious supporting data is that in all pre-sale orders, more than 7% chose 4-star and 5-star luxury hotels, accounting for more than 9% of the total turnover. Hotel prices are most popular among consumers above 1 yuan and in the range of 4 yuan -5 yuan. New Play 2: The number of boutique groups has greatly increased, and the chairman of the board of directors has sold well. In addition to the popularity of high-star hotels, Liang Jianzhang also judged: "The quality of domestic leisure tourism will be much higher than before. It turns out that everyone will be worried about the domestic travel by bus with the group. There will be more free travel in the middle and high end, because people who can't travel overseas will choose domestic destinations. At this time, there will be opportunities for domestic travel. " Judging from the current statistics, on Ctrip platform, the choice of high-end travel or selected small group products has begun to increase significantly. Compared with the same period of last year, the number of searches for similar products during the May 1 ST period has increased by more than 2%. As of April 16th, the first place in total sales volume is Sanya's "scenery+wine" product-"Sanya Atlantis Hotel 1-3 nights +2 big, 1 small /2 small, unlimited water world+lost space aquarium tickets+pick-up". Atlantis Hotel is a famous punching place in online celebrity and the first stop of Ctrip's live broadcast. At that time, Liang Jianzhang sold more than 1 million yuan of hotel packages in one hour. Looking at the top 4 products on Ctrip platform, almost all the best hotels in China are included, from Sanya Capella, Addison and MGM, to Hangzhou Kaiyuan Senbo Resort Hotel, Qiandao Lake Intercontinental, Shanghai Chongming Jinmao Hyatt, Anji Junlan Resort, etc. located in the Yangtze River Delta, the higher the quality, the better the sales. Helicopters, paragliders, and some "high-end special fun" are also selling very well. "The same paragraph for the Chairman"-"One-day paragliding tour in Xianggong Mountain, Guilin+Lufthansa", "Helicopter flying experience in Shili Gallery, Yangshuo+Cycling in Yulong River+Punching in the background of Xingping Ancient Town +2 yuan", "Flying over Hong Kong-Zhuhai-Macao Bridge by helicopter at Jiuzhou Airport in Zhuhai/sightseeing/preferential experience tickets on Dong 'ao Island" are the most popular. New gameplay 3: Car rental has become a new favorite, and the popularity of RV tours and online tour guides may exceed many people's expectations. Under the influence of the epidemic, the car rental market has recovered the fastest among all tourism sectors. Ctrip Car Rental recently released the "Report on the Revival of Domestic Car Rental in go on road trip", showing that at present, the booking of Ctrip car rental has been restored to 7% in the same period of last year, and it is expected that there will be a new car rental peak during the May Day holiday. Compared with other modes of transportation, renting a car is more free, clean and private, and it is naturally favored by tourists under the influence of the epidemic. However, unlike most self-driving tourists who used to like to fly to popular cities and rent a car to drive, self-driving under the influence of the epidemic has become one of the important choices for go on road trip and short-distance Zhou Bianyou in the province. The demand for high-end cars is also growing. Peng Ting, president of Ctrip's car rental division, said that according to the statistics in April, orders for choosing high-end models accounted for more than 1%. In other words, every 1 Ctrip users choose high-end models. "More and more Ctrip users like to rent high-end cars, luxury cars and even sports cars, and the demand for high-end cars will increase greatly during May Day. It can be seen that family parents, white-collar workers and high-end people have become the main force of self-driving travel. " In addition, a family car tour with less contact with strangers has also become a popular "new play" in May Day this year. According to the statistics of Ctrip theme tour platform, the number of passengers searching for RV tour products in the recent stage has doubled from March. "Online Tour Guide" has become a popular way to travel on May 1 this year. According to the statistics of Ctrip's local guide platform, the order volume of local guide products has increased nearly three times compared with March, and Sanya, Shanghai, Xi 'an, Chengdu and Hangzhou are expected to become the most popular destinations on May 1. The schedule of online celebrity guide Hu Nana of Ctrip Hangzhou during May 1 has now been fully booked. The new gameplay 4: Time-sharing reservation for scenic spots, avoiding queuing is safer. For consumers, the most important thing to pay attention to this year's "May 1" trip is the brand-new time-sharing reservation. A few days ago, the management department issued a notice again, demanding that the tourist attractions be open in a limited amount and in an orderly manner, and strictly prevent disorderly opening. The number of tourists received should not exceed 3% of the approved maximum carrying capacity, and a perfect reservation system should be established to prevent the passenger flow from exceeding the limit. In other words, this year's "May Day" may become the first small golden week in China to basically realize "booking travel". It will become a new habit for tourists to make an appointment before going to the scenic spot. "We advocate' no reservation, no travel', develop the habit of making an appointment, and make an appointment and book tickets through Ctrip, official website and other platforms in advance." Yu Xiaojiang, vice president of Ctrip Group and CEO of Global Play Division, suggested, "In this way, we can avoid queuing and shutting the door in scenic spots; Pay attention to passenger flow information in time, and visit at different times and peaks. " According to Ctrip's global play platform data, as of April 15th, 3,77 scenic spots across the country have resumed opening and can make an appointment on Ctrip. At present, tourists from Hunan, Chongqing, Shanghai, Jiangsu, Sichuan, Zhejiang, Beijing, Shandong, Anhui, Guangdong and other provinces and cities have begun to book tickets for scenic spots through Ctrip. Among them, Xi 'an Bell Tower, Hunan Forest Botanical Garden, Hangzhou Bay Shanghai Flower Field, Shaoxing Anchang Ancient Town, Hangzhou Liangzhu Ancient City Ruins Park, Chengdu Museum, Hangzhou Lin 'an Daming Mountain Scenic Area and Tonglu Yaolin Wonderland are also on the list. New gameplay 5: Ten million recovery funds are launched, and the favorite staging after the 9 s has recently decreased due to the epidemic, but what should I do if I can't stop going out to play? According to the data obtained from Ctrip's financial platform, the recent installment travel is "very hot". "Ctrip Finance launched its new products on March 9, and the overall exposure has exceeded 4 million. Passengers have shown a strong willingness to book by stages." According to the person in charge of Ctrip's "Take Flowers" product, in order to promote the tourism revival, Ctrip's staged product "Take Flowers" launched an interest-free special session, and took out a tourism revival fund of 1 million yuan to provide three interest-free subsidies to the hotel. In other words, now that Ctrip has been launched to "take the flowers" in installments, passengers can enjoy the interest-free booking of the third phase of the hotel/B&B, with a down payment of . "Statistics show that since March, with the gradual improvement of the epidemic, travel orders such as hotels and Zhou Bianyou have obviously picked up, and the number of applicants for' taking flowers' has increased by 2% from February." The above-mentioned person in charge said, "In order to further warm up the tourism recovery, Ctrip Finance also decided to postpone the interest-free activities until June 1". Financial products can effectively help users upgrade their tourism consumption and reduce pressure. According to the further analysis of the data, the post-9 s group loves staging, especially the 23-year-old and 29-year-old who choose to travel by stages have the highest proportion. Among the post-9 s groups who choose to stage, the proportion in third-tier and below cities exceeds 6%, and the proportion in second-tier cities is about 3%. "According to these characteristics, finance will continue to innovate in combination with the actual needs of the travel market, and strive to give more benefits to passengers who favor new gameplay."