1. You can get a membership card with a 15% discount or a 1% discount when Valentine's Day is coming. This card is both a membership card and a top-up card, which can be scored by lightning when consumed. First, the ratio is 1: 1 (that is, 1 point for consumption in 1 yuan). Then give items according to the proportion of points; For example, Valentine's Day greeting cards, shopping bags, drinks, exquisite cakes, (young people like excitement now, and they can try some frozen cakes in winter), etc., or other small ornaments.
points redemption gifts can be 6 points to send greeting cards and 11 points to send bottles of drinks (those that are not easy to sell and will soon expire will be sent, which is not harmful). Two bottles for 18 points. 25 points for cupcakes (four squares) and 3 points or more for frozen cupcakes or other beautiful decorations
2.
Theme 1: "Full-bodied, passionate and unrestrained, all in Italian Food Week"
Theme description:
Italian customs and Italian food have a general fatal attraction in essence.
The feeling and food brought by Italy are a fascinating and indulgent combination.
In the colorful Valentine's Day, you will be invited to enjoy the charm of Italy.
theme 2: "roses, cakes, valentine's day? Romantic blessing from Italy "
Theme creative elaboration:
Accustomed to monotonous promotion? Or are you tired of the rainy weather?
In the cold February, let the romance from Italy take you to imagination, and
*** light a fire in this winter.
Advantages of theme creativity
1. First of all, experience the Italian customs as the promotion point of this activity; 2. Create momentum for the promotion activities with a new store promotion method; 3. Attract consumers' attention; 4. Make them scream; 5. Then 6. Attract their attention to the promotion activities.
7. In addition to attracting consumers, 8. Taking Italian customs as the packaging point of this Valentine's Day activity, 9. It will be able to reflect from another side that the cake shop is offering authentic European cakes, and 1. It will comprehensively deepen consumers' brand impression of the cake shop.
11. Italian customs, 12. Italian food and interactive games related to Italy and Valentine's Day held by us. 13. From the unified origin, consumers can have a lasting memory of European cakes, foreign cakes, cut pieces and other products. 15. It is conducive to distinguishing from other brand cake shops. 16. Forming differences. ?
★ Promotion method:
Method 1: Romantic room
☆? Every time you buy a Valentine's Day theme cake or buy a cut-up suit with exquisite packaging, you will get a Valentine's Day rose.
Note: roses are purchased by customers or offices locally, or chocolate roses are developed and made by the company.
mode 2: romantic taste-try the product
☆? The cut products are displayed in the freezer with trays, but don't cut them at one time to maintain the integrity of the products;
☆? When taking the tasting products, use a clip and put it on a paper tray, and the toothpick (small fork) is taken by the customer;
☆? Ensure that the activities have been introduced to customers before tasting the products, and different products are given according to the characteristics of customers;
☆? After tasting the product, we should introduce the product characteristics and the main points of repeated activities, understand the customer's response and recommend the product combination in a targeted manner.
Mode 3: Amusement and interactive activities-prize-winning knowledge quiz
Objective: To make consumers fully feel the close connection between the activities and Italy, so that the cakes given to Huicheng are authentic European-style Italian cakes.
mode of operation: questions about Italy's geography and history and questions about famous love poems are hung in the open space outside the store (in the store) (reusable, limited to 1 gifts per day, and the gifts are wallet dolls), and consumers can choose their own questions. If they answer correctly after taking the questions, they can get a doll wallet as a prize.