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What is the development history of Tupperware?

more than 6 years ago, Tupperware, as a brand-new food preservation container, came into being, which seized the opportunity that American families moved to the suburbs and concentrated on purchasing. Since the 196s, the proportion of women going out to work has been increasing, which has put forward higher requirements for dealing with housework easily, especially for the durability of food preservation. In the 21st century, fashionable families advocate healthy eating and enjoy life at home ... No matter how people's lifestyles change, Tupperware always keeps close to the pulse of the times, providing high-quality and practical household items for hundreds of millions of families around the world and spreading healthy and convenient new ideas of housekeeping.

in the mid-4s and 196s, before Tupperware entered thousands of households as a household product brand, the high-quality plastic produced by Hildt Bai, the founder of the company, was used to produce gas masks in World War II, and its safety and reliability were even recognized by the US military. After the war, this lightweight and durable material with good ductility also found its place. Tupperware's original plastic food preservation containers, such as round bowls and water cups, all show incomparable advantages over traditional food containers: light, sealed and not easily damaged.

after realizing the importance of product demonstration to Tupperware products, the sales expert, Ms. Bonnie Wise's Home Party, became an important way for Tupperware to introduce the functions and features of products to consumers, and also provided many housewives with a brand-new opportunity to start their own businesses at zero cost.

With the rise of the post-war baby-rearing tide and the migration to the suburbs, women have taken on the heavy responsibility of bearing children and taking care of housework. "Tupperware-style" kitchen came into being. Cabinets, refrigerators and stoves with all kinds of Tupperware fresh-keeping boxes are neat and clean, convenient and fast. Not only has the shelf life of food been greatly prolonged, but women have also been gradually liberated from cumbersome housework.

In the 196s and 197s

With the rapid development of economy, more and more women moved from the kitchen to the workplace. The excellent fresh-keeping performance of Tupperware fresh-keeping box reduces the number and time of purchasing, and provides favorable product support for career women to take care of their families easily. At the same time, Tupperware has also introduced popular portable products such as travel desks, drawer-type storage boxes and plastic suitcases.

The baby boom has created a booming toy market. Tupperware still keeps up with the pulse of the times, and has launched a series of novel toys in due course, among which the outstanding one is the "Magic Ball for Enlightening Wisdom". Its entertaining design accompanies children at different stages of growth. Newborn babies can get endless fun from its crisp shaking sound; Babies who babble can coordinate hand-eye coordination in the game.

When the specialization of kitchen utensils prevailed at the beginning, Tupperware's product family added many new members, such as The Mixing Bowl, seasoning pot and so on.

the progress of medical technology has prolonged the average life span of human beings, and at the same time, it has also led to the aging of the population structure. Tupperware complies with the requirements of the times, and introduces an ingenious "easy-to-open" box cover design, so that elderly and frail consumers can easily enjoy a high-quality life with good food preservation.

198s

With the accelerated pace of life in the 198s, the design focus of Tupperware began to shift to saving time for consumers. With the advent of microwave ovens, Tupperware timely introduced products that can be used in both microwave ovens and traditional ovens. Within 3 minutes, three hot and delicious dishes can be put on the table; Cold-baked leftovers can also become delicious; Families with busy work and life can also enjoy delicious home-cooked food.

When the microwave crystal heating products were launched, the concave-convex tips specially designed for the blind were adopted, and the internationally used capacity unit-milliliter was used, which once again reflected the thoughtful design of Tupperware products based on people.

standardized storage boxes (MM series) that can be stacked neatly provide a solution for the preservation of dry goods and other foods, which not only saves money, but also makes full use of space.

In response to the increasingly vigorous trend of environmental protection, Tupperware provides recyclable dining containers for consumers to choose from, such as sandwich boxes and lunch boxes.

In the 199s

Busy urbanites began to miss the warmth of traditional families, and cooking at home became important again, but it was also very important to save time. Tupperware once again synchronized its product line with the times, and introduced new products with excellent quality and novel design, such as coffee agitator, double filter, stainless steel cutter and cooker, which made cooking handy.

21st century

In the new century, with the continuous development of global business, the consumption habits in different regions have developed diversified products, such as kimchi boxes in Korea, polished rice machines and lunch boxes in Japan. Tupperware's excellent design has been applied to all aspects of home life, adding extraordinary colors to ordinary daily life. Facing the demand of the information age, Tupperware has continuously expanded new sales channels, such as specialty stores, shopping counters in shopping malls, TV shopping and online sales, so as to facilitate the purchase and provide thoughtful and meticulous personalized services.

Tupperware has developed into a multinational group with a market value of more than one billion dollars, providing high-quality Tupperware food preservation containers, stainless steel knives, cookers and other household items to consumers in more than 1 countries and regions around the world. And provide beauty and skin care products and nutritional supplements with the brands of "BeautiControl" and "Eventus" to North America.

Just like the early Tupperware products triggered the revolution of food preservation, today, Tupperware products still create a relaxed and happy lifestyle with pure materials, unique design, excellent quality and lifetime guarantee. In the 21st century, the world is still changing with each passing day. The only constant is that Tupperware will continue to keep pace with the times and change at the right time, constantly providing convenient and high-quality household items and easy solutions for modern families.