Mother's Day Activity Planning Chapter 1 1. Activity theme: Passionate about May, grateful to mother 2. Activity time: 7:3 pm on May 10th. Activity location: Evening self-study classroom of each class 4. Activity object: Ma'anshan Normal College

All teachers and students of the college 5. Activity background: Hemerocallis grow on the halls, and wanderers travel to the ends of the world.

In front of the loving mother's hall, there are no daylily flowers.

Mother hands line, wandering clothing.

Before leaving, I am worried that I will be late in returning. Who can say that the heart of an inch of grass will be rewarded with three rays of spring.

These are Meng Jiao's poems, which express the gratitude of children to their mothers and praise the greatest maternal love in the world. Maternal love is an eternal theme of mankind. We have given it too many interpretations and given it too many meanings.

connotation.

Without the touching heart of historical epics, without the stormy waves of the sea, maternal love is like an affectionate song, melodious and melodious, sung in a low voice? When I think of my mother, my low ambition will turn into high spirits; when I think of my mother, I will waste my time.

It will turn into great pride; when I think of my mother, the wandering wanderer will have the desire to go home; when I think of my mother, my wandering soul will find a home!

On Mother's Day, call your mom and tell her, thank you for your hard work, mom, I love you.

6. Purpose of the activity: 1. On Mother's Day, we use this activity to express college students' feelings for their mothers.

2. Through this May 4th series of activities of "My Youth I Make the Decision", students can explore their potential in relaxed and enjoyable activities, stimulate the youthful vitality that college students should have, and create a positive atmosphere on campus.

3. Actively activate the campus atmosphere and strengthen the connection between students.

7. Activity format: Theme class meeting.

8. Activity process: 1. Preliminary publicity: The Propaganda Department produces exhibition boards, banners and posters for the event.

The school organization department notifies the organization department of each department to do a good job in the preliminary publicity work of each department and mobilize the enthusiasm of students to participate.

2. Based on the series of activities of "Spreading the May 4th Fire and Showing Youthful Style" carried out by the school Youth League Committee, each Youth League branch (League branch) held a group day activity with the theme of "My Youth, I Make the Decision" to learn and discuss the Five

Four spiritual connotations.

9. Later stage of the activity: After the activity is over, the organization department collects, summarizes and edits the activity data carried out by each class and displays the results.

10. Expected results of the activity: Students from all classes participated enthusiastically. At the class meeting, they reviewed every moment they had with their mother and expressed their gratitude to their mother.

11. Award quota and award setting: Each department will select one first, second, and third place winner, and a total of fifteen classes will be written on the red list of the school student union.

Mother's Day Event Planning Part 2 Overview of the event: This case uses "Mother's Day - I tell my mother a wish" as a clue, uses "wish cards" as a link to connect the family ties between children and mothers, and uses this event as an opportunity to do some work in some media

Public service advertisements were promoted, and the selection of "Best Mother's Day Blessings" was carried out, and discussions on "emotional exchange and communication between two generations" were carried out to enhance the relationship between mothers and children, thereby enhancing consumers' awareness of "black girls"

The purpose of identification and rapport.

Brief Market Analysis Current situation of Meichen's products: It occupies a certain market, but in the face of increasing competitive pressure, sales bottlenecks have emerged.

Market Problems 1. Consumers do not have a clear image of Heimei toothpaste.

2. Consumers lack loyalty to the use of Heimei toothpaste. The main reason is that consumers have no perceptual understanding of the product.

Breakthrough: Seize the main consumer group who buys toothpaste: housewives, and impress them with perceptual publicity.