"Double Twelve", as its name implies, refers to December 12th every year. Following the success of Taobao and JD.COM's "Double Eleven", major e-commerce websites launched December 12th as a continuation of the online shopping feast of "national looting", which is referred to as Double Twelve, or Taobao Double Twelve, JD.COM Double Twelve and so on.

"Double Twelve" is an attempt to guide buyers and sellers to transform to C2B(Consumer to Business). In the actual preparation process of the Double Twelve, the single-thread commodity preparation process is changing into a more reasonable and higher-achieving way of buying and selling, and the relationship between the seller and the buyer is reconstructed by the wish price, declaration and label, and both the buyer's demand and the seller's demand are considered.

In addition, under the interest group and the new sorting method, the wishes of both buyers and sellers can be met to a certain extent, big sellers and traditional brands are no longer the center of promotion, and the traffic of "Double Twelve" is more decentralized. In order to acquire consumers, businesses should not only have strong brands and services, but also have personalized needs to meet.

Extended information:

"Double Twelve" online shopping: what consumers should pay attention to

1. Make a list and budget before online shopping

Make rational consumption. In the face of big sales promotion, before buying, compare more and rationally consume according to your own needs.

2. Choose a reputable online store and pay attention to preserving transaction evidence.

You should choose a well-known shopping website with a credit system and security guarantee, and choose an online store with a good reputation, high evaluation and money-back guarantee. When shopping, you should communicate with customer service more, and keep screenshots of chat records and other contents so that they can be used as the basis for complaints in case of disputes. When the price of the goods sold by the seller is much lower than the price of the physical store, you must not buy a bunch of useless things for the sake of cheapness.

3. Protect the account security when trading

Be vigilant and protect the account security. The transaction should be set with a separate password with high security level. When paying, you must use Alipay to guarantee the transaction, and be careful to bypass the Alipay guaranteed transaction process for any reason.

Baidu Encyclopedia-Double Twelve Shopping Carnival