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Huaihai Road: You Know and Don't Know

In fact, there is no road named Huaihai Road in Shanghai, but you can find it, because people all over the country have long been accustomed to call Huaihai Road Huaihai Road for short.

Huaihai Middle Road is located in the center of Shanghai, mostly in Huangpu District and Xuhui District. When people talk about going to Huaihai Road, they mostly refer to a busy block between Huangpi South Road and Shaanxi South Road, that is, the part of Huaihai Middle Road in Luwan District. Few people go to Xuhui or even Changning District to visit Huaihai Road.

In fact, Huaihai Road includes Huaihai East Road, Huaihai Middle Road and Huaihai West Road. Huaihai Middle Road, once a famous avenue joffre in the French Concession, is both "foreign" and "elegant", and it is the most modern and fashionable road in Shanghai, and it is also the most popular road for people to wander around in Shanghai. Do you still remember the first time you went to Huaihai Middle Road for shopping and eating? Or karaoke and afternoon tea? Or just stroll around to see beautiful women and buildings (if you want to see buildings for the first time, I will deeply admire you! ) ......

Huaihai Middle Road, known as "Paris of the East", is 5,5m long. It was built in 19 in the 26th year of Guangxu reign of Qing Dynasty, and was originally named Xijiang Road. In 196, it was renamed Baochang Road in the name of Dong Baochang, the general director of the French Concession. After the outbreak of World War I, Joseph Xiafei, commander-in-chief of the French army, turned the tide in the Battle of the Marne River and saved France from peril. Because Xiafei had been to Shanghai, officials of the Public Board of the French Concession decided to rename Baochang Road, the most prosperous and lively road in Shanghai, avenue joffre, and specially held a ceremony to unveil the monument when Xiafei visited Shanghai in 1922. Do you know that?/You know what? Avenue joffre is also one of the earliest asphalt roads in Shanghai.

Compared with the hustle and bustle of Huaihai Middle Road, Huaihai East Road and Huaihai West Road at both ends are much more secluded. Huaihai East Road was originally called Ningbo Road, while Huaihai West Road was called Qiaodun Road. In 1945, Wang Puppet Shanghai Special Municipal Government renamed the three roads as Linsen East Road, Linsen Middle Road and Linsen West Road in memory of the Chairman of the National Government. On May 25, 195, in memory of the victory of the Huaihai Campaign, the Shanghai Municipal People's Government changed them to Huaihai East Road, Huaihai Middle Road and Huaihai West Road.

The prosperous fashion of Huaihai Middle Road has been inherited from avenue joffre. In the 192s and 193s, a group of exiled Russian aristocrats moved to Shanghai and opened exquisite and elegant shops in avenue joffre, forming a prosperous and exotic commercial street. From 1926 to 1928, there were more than 1 new Russian shops in avenue joffre, so that the Russians affectionately called them "Neva Street in the East" (Neva Street is the busiest street in Petersburg). There are many famous shops and famous products here, many of which are old Russian shops or the best in the same trade in the French Concession. Their commercial layout and goods are almost in sync with those in developed cities in Europe and America, especially western food, western pastry, suits and daily necessities. At that time, avenue joffre was covered with trees, the shopping environment was relaxed and leisurely, and all kinds of exotic buildings were scattered on both sides of the road, making it the second commercial street in Shanghai with a different style from Nanjing East Road, the first street in China.

Huaihai Road has always led the fashion of Magic Capital. Nowadays, the services of large shopping malls represented by IAPM, Hong Kong Plaza and K11 are more diversified, and besides the consumption of top international brands, many new cultural and artistic fashions have been added. There are many time-honored brands on Huaihai Road, such as Guangming Village, Laodachang and Harbin Food Factory ... it seems that the market will always be crowded.

Here, you can find the most fashionable, classic and online celebrity in Magic Capital. There are many classic old buildings in Shanghai on Huaihai Road, such as Yuyangli, Shang Xian Square, the garden above, Wukang Building ... In a trance, nostalgia rises, and it is like watching the clock go back in the busy streets ...

Huaihai Road is adjacent to Xintiandi, a petty bourgeoisie resort in Shanghai, and intersects with elegant and quiet branch roads such as Wu Kang Road, Sinan Road, Fenyang Road, Hunan Road, Gao 'an Road and Maoming Road.