The Spring Festival in the Year of the Rabbit is the first long holiday after the new coronavirus infection was adjusted to "Category B and Control". Many people returned to their hometowns to visit relatives, and some chose to celebrate the New Year on the spot.

How did you spend this Spring Festival holiday?

Narada Big Data Research Institute launched a questionnaire survey to the public from January 27th to 29th, and 840 valid questionnaires were collected.

The survey results show that during this year’s Spring Festival, respondents’ consumption activities in catering, shopping, watching movies, etc. have increased, and the proportion of respondents who traveled has increased significantly compared with last year; more than 40% of the respondents said that they spent the most during the Spring Festival.

Part of it is a favor expenditure; eating, drinking, having fun, family reunion, and bleeding wallets are the Spring Festival holiday keywords most chosen by respondents.

Spring Festival experience: The proportion of travelers increased significantly compared with last year. This Spring Festival, the public’s willingness to return home for the New Year is significantly stronger than in previous years.

Data from the Spring Festival Transport Special Task Force of the Joint Prevention and Control Mechanism of the State Council show that as of January 27, the country’s railways, highways, waterways, and civil aviation had carried more than 780 million passengers.

In this survey, 41.67% of the respondents chose to return to their hometowns for the New Year, an increase of 16.05% compared with the same survey last year.

Among the respondents who returned to their hometowns for the New Year, 20% said they had not returned to their hometowns for the New Year in three or more years.

Article Picture 1 It’s rare to go back to your hometown, so visiting relatives and friends is indispensable.

Among the respondents surveyed, 74.17% said they would choose to celebrate the New Year offline this year, an increase of 25.61% compared with the same survey last year.

At the same time, respondents’ out-of-home consumption activities increased during the Spring Festival this year: 45.83% said they went out for parties/dinners during the New Year, 37.50% went shopping, and 31.67% went to the cinema to watch movies.

It is worth mentioning that 15% of the respondents said they traveled during the Spring Festival this year, an increase of 12.42% compared with last year. The VAT invoice data released by the State Administration of Taxation also confirmed the results of this survey.

Data shows that during this year’s Spring Festival holiday, the sales revenue of consumer-related industries across the country increased by 12.2% compared with the previous year’s Spring Festival holiday, and the average annual growth rate during the Spring Festival holiday in 2019 was 12.4%.

Among them, the consumption of goods and services increased by 10% and 13.5% respectively year-on-year, and the average annual growth rates during the Spring Festival holiday in 2019 were 13.1% and 8.1% respectively. Consumption of daily necessities, home upgrade products, travel services, etc. grew rapidly.

Article picture 2 Spring Festival consumption: favor expenditure accounts for the highest proportion When talking about Spring Festival consumption, favor expenditure is an indispensable part.

In this survey, 42.50% of the respondents said that the largest expenditure during the Spring Festival this year was household/pocket money for the elders, followed by 32.50% of the respondents saying that sending red envelopes cost the most, and 24.17% of the respondents said

The money is mainly spent on giving gifts to relatives and friends.

In addition to spending on favors, 29.17% of the respondents this year said they spent the most on eating, drinking, having fun and parties, an increase of 6.10% from last year; 21.67% of the respondents said they spent the most on buying new year goods/flowers/festival supplies, etc.

The largest number of respondents said that 20% of the respondents said that their spending was concentrated on shopping; 11.67% of the respondents said that they spent the most on tourist accommodation/tickets for attractions, and 10.83% of the respondents said that movie tickets/tickets for exhibitions and events were the most important items during the Spring Festival.

expenditure.

Article picture 3: Seventy percent of the respondents gave away red envelopes, and most of their expenses were less than 3,000 yuan. Will you receive more red envelopes or give out more red envelopes during the Spring Festival this year?

In this survey, 70% of the respondents have experienced giving red envelopes this year.

Among them, the largest number of respondents (33.33%) gave out red envelopes with a total amount of 1,001-3,000 yuan, followed by 20.24% of respondents who gave out red envelopes with a total amount of 3,001-5,000 yuan this year, and 22.61% said that the total amount of red envelopes given out this year was 1,000 yuan.

Within yuan.

Guangdong people, known as "a breath of fresh air in the red envelope industry", continue to carry forward their pragmatic spirit this year, and the proportion of respondents who have distributed red envelopes with a total amount of less than 1,000 yuan is significantly higher than in other regions.

Article Photo 4 Most of the respondents spent less than 3,000 yuan on dinner parties. During the Spring Festival this year, the public’s willingness to go out for dinner parties has significantly recovered.

Data from the "Survey on the Operations of Key Catering Enterprises During the Spring Festival of the Year of the Rabbit" conducted by the China Cuisine Association show that from New Year's Eve to the sixth day of the first lunar month (January 21-27), the operating income of the catering enterprises surveyed increased by 24.7% compared with last year's Spring Festival.

Compared with the Spring Festival of 2019, it increased by 1.9%; passenger traffic increased by 26% compared with the Spring Festival of last year, which was basically the same as that of the Spring Festival of 2019.

The results of this survey show that among the respondents who have gone out for dinner during the Spring Festival this year, 43.64% said that the total expenditure on dinner was less than 1,000 yuan, and 36.36% had a total expenditure between 1,001-3,000 yuan.

Article Picture 5 Over 30% of respondents who traveled during the holidays spent more than 5,000 yuan. According to data from the Ministry of Culture and Tourism, during the Spring Festival holiday this year, there were 308 million domestic tourism trips across the country, a year-on-year increase of 23.1%, returning to 88.6% of the same period in 2019; domestic tourism achieved

Revenue was 375.843 billion yuan, a year-on-year increase of 30%, recovering to 73.1% of the same period in 2019.