First, the market will be infinitely subdivided. At present, the catering industry is subdivided into two lines: warp and weft, which are subdivided by people. Latitude is the purpose, mood, will and ability of consumption. The possibility that the catering industry is subdivided is very great, and the enterprises that become in the subdivision field will emerge one after another.

Trend of catering market integration

Second, the catering industry will directly enter the integrated structure from the decentralized competitive structure. The general industry will enter the second stage, monopolistic competition, and the top companies will occupy the vast majority of market share. The catering industry will directly enter the group competition without such a process.

Brand enterprise trend

Third, the brand of cooking and chefs has changed into the brand of stores, and it must be a strong corporate brand in the future. Brand naming methods similar to Hunan, Hubei and Little Sheep are very unfavorable, with poor carrying capacity in the future, and neutral corporate brands will certainly emerge in the future. Only in this way can we cover more target consumers.

Chain operation trend

Fourth, chain operation. Chain operation must be the channel that all large enterprises must choose, but the understanding of chain will change. Don't think that a chain is exactly the same store, size, decoration and service content. The future chain must be Transformers. There are different consumer psychological combinations around campus stores, community stores, commercial squares and other different consumer places, but the core service value and brand value remain unchanged.

No kitchen trend

Fifth, the scale of large catering enterprises is determined by the degree of factory. The central kitchen is bound to become bigger and stronger. The standardization, process and standardization of the catering industry are getting higher and higher. Without a kitchen, it will be common, and the dependence on famous teachers and chefs will be lower and lower.

Industry standardization trend

Sixth, learn from industrial enterprises, because factory replication can be sold in batches and standardized. It is not only the standardization of food products, but also the standardization, institutionalization and process of management. The standardized training and education of employees in the catering industry in the future is also essential. A bigger and stronger catering enterprise must be a factory and a university enterprise.