In my mind, Beijing is a typical food desert. Zhajiang Noodles, a special food, is no longer recognized, and its taste is too low. The key point is that the price/performance ratio is too low, and there is no good impression at all.

1. Local specialties are not recognized by everyone.

According to local people, Beijing does have many specialties, such as bean juice in Beijing, and Zhajiang Noodles is a favorite food for many old Beijingers for three meals a day.

However, when foreigners come to Beijing to taste Zhajiang Noodles bean juice, they all spit. The bean juice has a rotten and sour smell, which is really unacceptable.

in the eyes of outsiders, where is this special food? It is clearly a "dark dish". After tasting it once, foreign tourists and migrant workers are no longer willing to eat it for the second time.

If you want to become a red city in the food network, the food you make should not only be loved by local people, but also by foreign tourists. Only when foreigners like to eat can the local tourism market be established.

2, the taste is too small for the masses

Beijing's dishes are too small for the masses and do not belong to the public consumption taste.

Beijing cuisine is characterized by crispness, crispness and delicacy. To put it bluntly, it has no memorable characteristics.

Beijingers love all kinds of special sauces, such as sweet noodle sauce and sesame sauce. No matter whether they eat hot pot or mixed noodles, they will put a little in fried burritos. This kind of sauce has hardly been tasted by foreigners. If you taste it for the first time, it will inevitably lead to great discomfort. Unlike the common sauce like pepper, everyone can adapt.

3, the price/performance ratio is too low

Beijing is an international metropolis, and its income level ranks among the top in the country, so the consumption is naturally higher. Eating a Beijing roast duck in a restaurant on the street in Beijing costs at least two or three hundred yuan.

In a metropolis like Beijing, even if you order a takeaway, plus the delivery fee, the minimum cost is more than 25 yuan. If you want to eat local specialties, it will be even higher.

Beijing locals may think that tourists think that special dishes are bad because they don't eat authentic dishes, but locals ignore the fact that authentic special restaurants are often not cheap.

For tourists, what is important is to spend less money and enjoy more. Even many young people pay attention to "poor travel", and everyone pays more attention to cost performance when choosing where to go, especially the cost performance of food.

The word "gourmet desert" is actually more of a kind of ridicule, rather than saying that there is really no food in the local area, but there are many unfavorable factors, which have greatly reduced people's impression of food.