It's a perfect combination of east and west.

Hong Kong's "Cafe de coral" fast food chain stores can be seen everywhere, and women and children know it. Bright decoration, soft lighting, comfortable rows of seats and beautiful music create a harmonious and relaxed dining atmosphere for consumers. Barbecued pork with oil but not greasy, barbecued pork with tender outside, squeaky fried fish, fragrant and delicious sauce, full and shiny fragrant rice, sweet and refreshing juice and mellow and smooth milk tea have made everyone happy.

"Eating without borders". Different from traditional Chinese fast food, the "Happy Everybody" menu brings together the essence of local cuisine, of which 6% is Chinese food and 4% is exotic. Compared with the variety of ordinary western-style fast food is relatively single and the quality of Chinese snacks is mixed, "Cafe de coral" has created a unique style with its diversified diet route. Known as the "first brother" (in Hong Kong dialect, it means "big brother"), there are countless signature dishes, such as roasted pork chop rice, spicy curry beef brisket rice with unique taste, Malazhan fried rice with Thai taste, steak iron plate rice with American cooking spirit, fresh and delicious Japanese eel rice, etc., which bring people a food experience that transcends geographical limitations.

It's hard to imagine that "Cafe de coral" was just an ordinary tea restaurant when it was founded in 1968, and the founders of the group, Luo Tengxiang and Luo Kaimu, had no idea how big Cafe de coral would develop in the future. In 2, Chen Yuguang, who received formal western education and studied urban planning, took over the position of chairman of Hong Kong Cafe de Coral Group, and practiced his idea of "managing people by system" with modern enterprise management system: Cafe de Coral's branches adopted the management mode of "getting more for more work, taking responsibility for their own profits and losses". 3% to 4% of the manager's income comes from performance dividends, so it can inspire employees to run this business with the mentality of "small boss", care about everything in the operation of the store, and also teach employees to take satisfying customers as their own responsibility and actively put forward suggestions to improve, thus greatly enhancing the sense of responsibility and enthusiasm of branch managers and enabling enterprises to grow.

In Chen Yuguang's eyes, the name "Happy Everyone" is loud and profound: customers are happy, employees are happy and shareholders are happier. Mr. Chen thinks that Hong Kong is an international metropolis and the company should have an unforgettable foreign name. After much deliberation, they chose the name with French flavor-"Café de Coral", and a large number of overseas tourists in Hong Kong stopped to taste it, and brought the good name of "Café de Coral" back to their hometown. In addition to the brand, Mr. Chen has also designed a resounding slogan for "Happy Everyone": "Be 1% full" to provide customers with 1% quality service. For this reason, Cafe de coral tries its best to meet the diversified needs of customers. They carefully studied the operation method of rival McDonald's and found that it adapts to different customers with limited products, and its killer is McDonald's golden signboard. Mr. Chen decided to let "Cafe de coral" take a new road dominated by customer demand.

Focusing on 1.3 billion people

"Cafe de coral" is constantly renovating its varieties, and learning the concept of western food, it has introduced new dishes such as iron plate meal, clay pot meal, roasted spring chicken, seafood meal, etc., and even the meals for school have carefully designed a balanced menu for children. "Cafe de coral" has finally won the recognition of consumers with its first-class service and colorful food, and has become a well-known fast food brand in Hong Kong.

With 39 years' efforts, Cafe de coral's branch network in Hong Kong has been continuously expanded to 14, becoming the first fast food group listed in Hong Kong. After the return of Hong Kong in 1997, Cafe de coral turned its attention to the mainland market with a population of 1.3 billion, and quickly set up camp, forming more than 44 operating units.

The food culture in the Mainland is developing with each passing day, and the dining environment, service attitude and humanistic atmosphere have become another steelyard in customers' minds, reflecting the change of food attitude and quality of life of mainland consumers. The Chinese-western mixed meal of "Cafe de coral" makes mainland consumers who are tired of frying and frying and French fries hamburgers find the same excitement in vision and taste.

In p>23, Shanghai Jinjiang International Hotel Development Co., Ltd. and Hong Kong Domino's Restaurant Group established Shanghai Xinya Domino's Restaurant Co., Ltd., a Shanghai-Hong Kong joint venture Chinese fast food enterprise, on the basis of the brand of Xinya Dabao. Founded in 1997, "Xinya Dabao" is one of the largest Chinese fast food chain enterprises in Shanghai. Up to now, it has opened more than 7 branches, with a central kitchen with advanced equipment, an independent delivery fleet and a network of stores all over Shanghai. At the same time, it is well received by customers because the food guarantees fresh materials and cleanliness. The two sides give full play to their respective advantages and jointly develop Chinese fast food chain business in the Mainland, which has attracted the attention of the industry.

Let the crowd be reconciled

On the 1th anniversary of Hong Kong's return, Mr. Liang Zucheng, general manager of Shanghai Xinya Cafe Dining Co., Ltd., recounted the unique brand history of Shanghai Cafe de Cafe. Since the joint venture in 23, the new company has been exploring new business philosophy and management mode, strengthening quality control and ensuring the brand effect of chain operation. The company also changed its market positioning, from focusing on residential areas to commercial and residential areas, and constantly adjusted its product structure and enriched its product line. In 24, the first "Cafe de coral" restaurant in East China was completed in Shanghai, and six stores have been opened so far.

The biggest problem in the catering industry is "different opinions". As a Hong Kong brand, Cafe de coral will naturally face some changes in its localization strategy when it enters the mainland market. Mr. Liang said that from 24 to 25, "New Asia Cafe de coral" only opened one store, and more energy was spent on product adjustment and trial. In addition to retaining the inherent characteristics of Hong Kong Cafe de coral, it also added local flavor products.

There are many processing links in Chinese fast food. How can "Cafe de coral" ensure the quality and taste of food in each store? Mr. Liang said that in order to keep the quality stable, some products and sauces of "Cafe de coral" were carefully produced by the central kitchen and distributed uniformly. Before the launch of new products, all store employees are required to attend relevant training in the company and issue operating specifications. After the launch of new products, there will also be training specialists to the store for quality supervision and counseling.

Mr. Liang told reporters that Cafe de Coral has been studying how to organically combine the traditional technology of Chinese fast food products with modern science, nutrition, health and fashion. At the same time, a pyramid-shaped training system has also been formed between the company and the stores, and people at different levels have been trained in management knowledge, service awareness and operation skills in a planned way to ensure the best products, clean environment and thoughtful service for customers.

Confucius said, "You never tire of eating fine food, and you never tire of being meticulous.". Speaking of the future, Mr. Liang is full of confidence: On the premise of paying attention to "delicious, nutritious and fast", Cafe de coral will integrate the rhythm of urbanization and the essence of China's traditional food culture, and with diversified business development and professional service quality, based on Shanghai and looking to East China, it will be determined to become the largest Chinese fast food chain enterprise in East China and even the whole country, and carry everyone's happiness to the end.