Case analysis is aimed at improving marketing efficiency and is based on certain theoretical principles.

To this end, I will organize the analysis of advertising and marketing communication cases for you below. You are welcome to read it.

Analysis of Advertising Marketing Communication Cases 1 Feike: Live a Wonderful Brand Background: The traditional sports industry moved to the fashion and leisure field. In March, Feike International Holdings Co., Ltd. was successfully listed on the main board of the Hong Kong Stock Exchange. Its business scope includes Feike and Fleck.

Brand sales, export OEM business sales, sole sales and resale repurchase inventory.

Feike Group currently operates a casual wear brand Fleck targeting first- and second-tier cities and a casual sportswear brand Feike targeting third- and fourth-tier cities in China.

Flack is defined as an American brand that uses the power of innovation and change to continuously move towards higher and further brand goals.

Brand proposition: KEEP WONDERFUL (Live a wonderful life) Free lifestyle + pursuit of wonderful life attitude FLYKE, an American leisure brand that advocates a sense of freedom and a spirit of challenge, is rooted in the soil of the United States full of free culture.

The diverse culture of American history gives FLYKE a deeper brand connotation.

The fashion attitude of actively exploring freedom and dreams and living a wonderful life has gradually become the eternal soul of FLYKE.

From the openness and freedom formed by the adventurous spirit of the western pioneers to the sunny and comfortable West Coast style, FLYKE's "natural, simple and comfortable" clothing style is created.

FLYKE has always adopted a liberal fashion attitude, boldly explored the development of American fashion clothing culture, constantly innovated, and profoundly interpreted the free and unrestrained American fashion spirit.

FLYKE, which is rooted in the soil of advocating success and heroism, is destined to have a spirit of self-challenge that is fearless and proactive. It is this spirit that enables the FLYKE brand to always maintain its precise positioning and positioning of American culture.

Deep insights into cutting-edge fashion.

American fashion pursues a kind of physical and mental relaxation without any deliberateness or affectation. This is also the spiritual pursuit and sartorial needs of most people in the world today.

FLYKE has always focused on the aesthetics of clothing, and prefers to emphasize a spirit of casual simplicity, elegance and comfort, and tries to express casualness and simplicity, striving to achieve style unity and loyalty to the brand's dream.

"Minimalism and modern urban feel" are FLYKE's highest design principles and are also today's popular trends.

FLYKE's biggest wish is to use a more avant-garde, more fashionable and more casual approach to depict the atmosphere of different cultures and different lifestyles in the United States, and to use relaxed and casual language to present a clean and perfect image and create a

A comfortable and pleasant attitude towards dressing.

FLYKE targets urban elites aged 25 to 35. In FLYKE’s view, young people living in cities will respond to the brand’s design because their lives and needs are very similar.

They need a free, self-sufficient and comfortable wonderful life, as well as natural, simple and comfortable daily wear.

Brand image: The American style is presented in its original flavor, simple yet exciting. People who like FLYKE must be able to identify with the free and carefree American leisure culture advocated by FLYKE. Mature, confident and assertive consumers often focus on the pursuit of quality life.

, has a self-understanding of the true meaning of life.

Just like anyone doing anything, when choosing clothing, they are always looking for the one that suits them best, and carefully consider the fit of the brand or clothing with themselves. When to wear it? On what occasion to wear it? And all of this,

FLYKE will be their best choice because FLYKE can meet their dual requirements for fashionable appearance and inner temperament.

FLYKE knows and understands the essence of American style.

In FLYKE's view, the essence of American style has international characteristics.

Just like New York, it is not a typical American city, but a typical international city.

The same goes for London, Paris or Milan.

The people who live in these cities respond to outstanding design because their lives and needs are so similar.

No matter where they live, modern people have their own unique characteristics. They all need beauty and excitement in their lives! Conclusion The baptism of American clothing culture has nourished FLYKE? Nature (nature), Concise (conciseness),

Comfortable(comfortable)? unique casual style.

And this is not only the pursuit of modern young people, but also the essence of American casual style.

Because of this, FLYKE, a very representative classic American leisure brand that leads the leisure trend, uses its dynamic dark blue brand LOGO to interpret the fashion spirit of advocating freedom and exude a young and casual American style.

Comment: Clothing is a reflection of mental state.