First, there are too many homogeneous shops. If you walk in the street, you will find that there are all kinds of shops almost wherever people pass by. There are simply too many shops now, besides physical stores, there are all kinds of online shops. Moreover, in these stores, product homogeneity is particularly serious. In other words, there are too many competitors.

among the shops dealing in similar products, the old customers are preconceived, so you can't compete with others; Shops with gold owners behind them can carry out low-price wars, and you can't compete with others; The new store, consumers are very fresh, all go to join in the fun, you still can't compete with others. So you will feel that it is really difficult to open a shop.

second, consumers' tastes have improved. A dime a dozen stores meet the various needs of consumers, and at the same time, make consumers accustomed to various products. The products of every store are almost the same, so consumers have no loyalty to the store. What consumers need is more advanced products. However, after the more advanced products were released, they were quickly imitated and then became the products that consumers used to. Therefore, it is necessary to constantly update products in order to attract consumers. But launching new products is indeed a particularly difficult thing.

Third, the rising rent, the rising cost of raw materials and the rising wages of employees lead to higher and higher costs of opening a store. However, the consumption of customers has not increased much or some shops have shown a downward trend. As a result, enterprises may lose money or even fail to open.

the above is the reason why shops are becoming more and more difficult to open.