Now we can often see which food store is popular and popular on the internet. Such food stores are generally very popular in the market. However, seeing is believing. If you want to know the reputation of this brand, you should really go to their brand direct stores or brand franchise stores to feel it, and make a business observation to see how the daily passenger flow is, and whether there will be differences between working days and weekends. It is best to ask the customers who have eaten, what they think of the products, and understand the real evaluation of the brand by consumers.

Second, what is brand influence?

Regarding the influence of the brand, we need to know how many chain stores the brand has opened, which urban areas are mainly concentrated, whether there are direct stores, whether there are many franchise stores and so on. If a catering brand can open stores nationwide, it shows that the brand is well-known in the market and has great brand influence. Such a brand is worth considering. However, we also need to pay attention to the development time of the brand. Catering brands with a long life cycle show that the development is relatively stable, and such brands are more reliable to join.

Third, what is the development prospect?

There are many catering projects and brands among online celebrities, but many of them will soon withdraw from the market. For example, catering projects with short life cycle and no development prospects need to be cautious. Why do some projects not last long, or the consumption pattern does not meet the needs of consumers, or the products do not meet the needs of consumers? In short, catering projects that are easy to leave the market are not suitable for investment.

Fourth, what is the strength of joining the headquarters?

A reliable catering brand generally has a strong catering headquarters behind it, and the whole process of opening a brand franchise store will be supported by a professional team. For entrepreneurs who lack catering experience, such a brand is a very good entrepreneurial platform, which can not only get help, but also learn something and accumulate catering experience. Therefore, before determining a brand, we must go to the field to investigate whether the brand has a headquarters and what support it can get, and we must carefully check whether it is drawing a pie for you. Many people are afraid that joining a brand will step on the pit, so it is even more necessary to go to the field to investigate whether the brand headquarters is reliable.

Novice entrepreneurs find projects and master these four points to easily screen out good projects!