Meituan and the delivery guys are interdependent, and both are indispensable.

In the early days of Meituan’s establishment, he earned a lot of consumers through discounts and other discounts at merchants. Some consumers believed that the money I spent on shopping and cooking and ordering takeout They are almost the same, and the platform also offers gourmet red envelopes and full discounts from merchants. After all, why bother to go out and buy groceries yourself? Therefore, Meituan has captured the psychology of consumers.

Introduction to Meituan

It quickly allowed itself to occupy the market. Later, the emergence of several food delivery platforms also caused Meituan to lose its own advantages. More food delivery platforms The development has also created a large number of labor forces. More and more riders have joined the food delivery industry, and the value of riders has been revealed. Without riders to take orders and deliver them, the food delivery platform will probably not be able to develop. It can be said that riders and food delivery platforms are interdependent, and both are indispensable.

Although riders and food delivery platforms are interdependent, why can’t we say that riders are the “fixed assets” of one or some food delivery platforms? For example, if a rider is interested in his There is a gap in his own takeout platform. Not only will he not deliver orders on time, but he will also ask customers to complain about the platform, shifting all responsibilities to the platform. In this way, consumers will choose other takeout platforms when ordering next time.