Second, the development of famous brands has achieved remarkable results. Qingming Jujube, one of the four famous teas in Wenzhou, has been developed and won the gold medal at the China Agricultural Expo. In 2004, it was certified as organic tea, the only organic tea in Zhejiang Province. Tea in Qianying Township has won many praises for its unique style and excellent quality, and the demand for tea is in short supply.
Third, with the continuous improvement of scientific and technological content, tea production has initially formed industrialization. Through a series of effective technical promotion measures, such as technical training and famous tea making technical competition, the scientific and technological content of tea production has been significantly improved. While vigorously developing famous brands, we pay attention to variety improvement, base transformation, trademark identification and product packaging, forming a new pattern of tea production that relies on science and technology for serial development, ending the past history of emphasizing output and neglecting quality, and packaging with hemp bags and large baskets. Through the reform of business model, Di Hong Tea Cooperative and Di Hong Morning Tea Development Co., Ltd. were established in Yingdian Township, and a morning tea development company of "company+base+farmer" was formed, which laid the foundation for the tea industrialization in the whole town.
Qian Yingxiang pays attention to tea brand building and tea quality improvement, and registered the trademark of "Yuhai Chunzao" to enhance the added value of tea through brand promotion. The price of "Yuhai Chunzao" tea has risen to 800 to 1600 yuan per kilogram. Through the matchmaking of Ruian Science and Technology Department, Wenzhou Yuhaichun Jujube Tea Development Co., Ltd. and Zhejiang Tea Industry Science and Technology Innovation Service Platform jointly launched the research and development of "Yuhaichun Jujube" tea technology. The platform helped to introduce clean processing production lines, improve tea packaging and storage technology, and began to carry out tea planting standardization technical training. The price of "Yuhai Chunzao" is expected to double.