performance target plan 1

1. In September, Peking University Sales Department * * * achieved sales of 4 sets, including 2 Jiefang trucks. Jianghuai Heyue 1, Jianghuai Yueyue 1. Far from completing the sales task set by the company.

2. We conducted many market visits, especially in Yanji, and achieved good results. After uninterrupted visits, Jianghuai Heyue 1 was sold.

3. This month, a number of small-scale auto shows were held in Yanji, including Jindalai Square, Rainbow Bridge Square and Arirang Food Court. Especially in Arirang's food festival auto show, Jianghuai Yueyue 1 was sold. It has achieved obvious results.

4. This month, due to the holding of the Auto Expo, the number of customers entering the store of the company has declined again, resulting in a continuous decline in the sales of Jianghuai Automobile. However, due to the start of the construction of Yanji high-speed railway, the number of truck consultations has increased significantly this month. However, the first-class dealers in Changchun and other places compete for customers, and the prices are all low, and there is basically no profit, which makes the company's liberated sales also encounter obvious resistance.

5. analyzing the main reasons for the sluggish sales, I think it is still the image of the Peking university store. Many customers still don't know that our company operates Jianghuai automobile brand. We have reported the design sample of the company's external image. I hope the company leaders will reply as soon as possible if they think it is feasible. At this rate, time waits for no one, and we will lose many customers.

6. This month, the resources of the company's commercial vehicles (Jianghuai Yueyue, Ruiying and Heyue) are seriously insufficient, and the goods have never arrived, especially Yueyue models, and the time span is too long. Delaying the arrival of the car will seriously affect sales. In addition, the company's shunting process is chaotic, and the decline in inventory control also affects sales.

7. At present, there are too few activities in the company. Compared with the same period last year, there are basically no auto show activities, exhibition tours, city exhibitions and other activities in the company this year, and the number of customer calls is declining. The decomposed sales department lacks unity and centripetal force. These are all problems that need to be solved urgently. In the long run, the company is bound to suffer losses. Performance target plan 2

A good way to improve performance-product display, the boss of the most cosmetics franchise store, this little coup is a must.

display is a silent promotion, which is very appropriate. Artistic display of goods can improve the performance by 31%-51%. However, the display in most shops is still unsatisfactory, the goods are unsanitary and untidy, and many goods are scattered and staggered. How can customers produce sales performance when they see that they don't even understand?

merchandise display is the main job of salespeople. Besides receiving customers, salespeople just do merchandise display to know the merchandise by heart. Many salespeople don't know where the merchandise is, so it is impossible to sell the merchandise quickly. Artistic display is an important job that cosmetics stores must do, and it is also a good way to effectively improve their performance.

There is a famous French business proverb: "Even fruits and vegetables should be displayed like still life paintings, because the beauty of goods can arouse consumers' desire to buy." Market terminal, simply put, only contains three elements: goods (gifts), exhibition stands (pop) and people. Therefore, the terminal display will also include four aspects: commodity display, pop display, gift display and personnel situation.

commodity display is not only an art, but also a science. Commodity display communicates with customers through vision, takes the commodity itself as the main key, shows the characteristics of the commodity to customers through the coordination of artistic modeling display and environment, enhances the attraction of the commodity to customers and deepens customers' understanding of the commodity. Teacher Tan said that the purpose of studying the store display course is:

1, shaping the style of shops and counters

2, highlighting the main products

3, increasing the charm of goods

4, inducing customers to visit

5, creating a shopping atmosphere

The display of goods in terminal display needs different display methods according to different channels, and the display of goods in specialty stores mainly involves 8. They are: the principle of putting the main products in the main booth, the principle of convenient introduction, the principle of verticality, the principle of similar gathering, the principle of spacing, the principle of relevance, the principle of repeated sampling and the principle of full display.

The purpose of product display is to catch the eyes, hands and hearts of consumers, make the display vivid, and enhance the atmosphere of the store (attract attention); Standardized and unified display gives people a professional feeling (grasping the heart); Classified display, convenient for consumers to find (catch their eyes); Contrast display, convenient for consumers to experience and feel (grasping hands and hearts).

pop display is the most easily overlooked detail by sales staff in the process of terminal promotion. Pop is the abbreviation of English point of purchase, which means "selling point advertisement". Its main commercial purpose is to stimulate and guide consumption and enliven the atmosphere of stores. Her forms include outdoor signs, exhibition boards, window posters, in-store tables, price lists, flags, and even three-dimensional cartoon models.

pop is commonly used for short-term promotion, with exaggerated humor and strong colors, which can effectively attract customers' views and arouse their desire to buy. As a low-cost and efficient advertising method, Pop has been widely used. Teacher Tan said that there is no difference in the display of pop at the terminal in various channel stores, and it can mainly follow five principles, namely: the principle of repetition and unification, the principle of symmetry, the principle of maximization, the principle of distinction and the principle of conciseness.

The purpose of gifts is to increase the added value of products, improve consumers' satisfaction, and thus improve the transaction rate of products. Gifts are not random add-ons. They convey to consumers a reason why they have to buy them. Teacher Tan Xiaofang said that the display of gifts at the terminal is particularly important, and the following four points should be paid attention to:

(1) Gifts need to be placed on the main channel, which is the easiest place to see;

(2) Gifts need to be jointly displayed with pop, so that consumers can see the value and function of gifts and let gifts learn to speak.

(3) Gifts should be stacked together with commodities, which will not only make customers understand at a glance, but also save the salesman the trouble of explaining, and also give customers an intuitive feeling.

(4) The gifts should be displayed as much as possible, and the gifts should be piled as high as possible without affecting the line of sight and ensuring safety.

in a word, a good display of goods in the terminal storefront will improve the brand image, make consumers finally trust and effectively improve the sales performance of the store. Performance target plan 3

21xx is the first year for me to enter your company and carry out sales work. Through the summary of all the work carried out some time ago, I fully realized my own shortcomings and summarized the practical problems existing in the current and future advertising revenue-generating work. I plan to do the following things in 21xx:

First, correct my work attitude.

attitude determines height. Through reflection on my work performance last month, combined with my own shortcomings, I will continue to strengthen my ideological construction in this year's work, enhance my overall awareness, enhance my sense of responsibility, and enhance my team awareness. I will hold a persistent and more frustrated mentality to improve my performance and actively carry out my work to the point and implement it. I will try my best to reduce the pressure on leaders, and I will try my best to sell by telephone, to attack one hand and then to the manager.

second, make monthly and quarterly work plans.

make full use of existing resources, and try our best to explore the advertising market to the maximum. In view of the limited number of our terminals at present, while striving for launching, we will also do more paving work for the future market and strive for more customers with large volume and long-term launch to participate. According to the growth of the number of terminals, the work strategy is adjusted and new fields are developed.

1. In the first quarter, we will focus on paving the way for the market and promoting the market, and expand the company's popularity and speed of promotion. Because we are in a special period of two festivals, many companies have completed their publicity plans, and after the festival, we will still be in a low advertising season. I will make full use of this period to supplement relevant knowledge and step up contact with customers, with a view to forming a strong customer group. Appropriately find smaller customers to put advertisements in, but I expect that the other party will ask for a very low discount or pay the advertising fee with goods.

2. In the second quarter, because of the "May Day Labor Day", the advertising market will usher in a small peak period, and with the weather getting hotter, advertisements for summer drinks, toiletries, anti-mosquito products, etc. will be developed as the focus.

3. In the third quarter, the advertising market will bring a good start to the second half of the year, and some products such as liquor, health care products and gifts will join the advertising ranks. Moreover, with the increase in the number of terminals laid by our company, some long-term customers with large investment can gradually infiltrate in, making full preparations for the advertising war at the end of the year.

4. The advertising work at the end of the year is the peak period of the year. In addition, our year-long terminal laying and customer promotion, I believe it is the most enthusiastic time for our advertising department. With the increasing number of wedding people in winter, some wedding services and wedding supplies will also join the ranks of advertisements, and the advertising atmosphere of two festivals will also follow in this environment.

I will do a good job in customer development according to the actual situation and time characteristics, and adjust my working ideas in time according to market changes. Strive to maximize the advertising quota!

third, make a study plan.

Market development is a job that needs to constantly adjust business ideas according to the constantly changing situation of the market. Learning is very important for business people, because it is directly related to the pace of a business person to keep pace with the times and the vitality of business. I will adjust my learning direction as needed to supplement new energy. Product knowledge, marketing knowledge, advertising strategy, data, media operation management and other related advertising knowledge are all the contents I want to master. Only by knowing ourselves and knowing ourselves can we be invincible (I also hope the company will give our business people support in this respect).

The above are my ideas about 21xx, which may be immature. I hope the leaders will correct me. The train runs fast on the headband, and I hope to get the correct guidance and help from the company leaders and department leaders. In 21xx, I will devote myself to my work with a brand-new mental state, study hard and improve my work and business ability.

to sum up: according to the market demand, we will focus on calling various industries every quarter to improve work efficiency. Try to sign 2 to 11 orders every month; With the familiarity with the work, the number of signatures should be increased by 31% to 51% accordingly, so as to create profits for the company as much as possible and realize its own value. Performance target plan 4

1. Establishing a hotel marketing, public relations and communication network

One of the key tasks this year is to establish a perfect file, classify and file customers according to the key customers who sign the bill, the customers who receive the meeting, and the customers with development potential, and record the customer's unit, contact person's name, address, annual consumption amount and discounts given to the unit in detail, and establish and maintain contacts with government agencies, enterprises, institutions and businessmen. In order to consolidate old customers and develop new customers, in addition to regular and irregular daily sales visits to customers, we will send our blessings to customers by telephone and sending messages at the end of the year or major holidays and customers' birthdays. This year, it is planned to hold a large-scale customer appreciation liaison meeting at an appropriate time to strengthen emotional communication with customers and listen to their opinions.

second, establish a flexible incentive marketing mechanism, explore the market, and strive for customers

this year, the marketing department will cooperate with the new marketing system of the hotel as a whole, re-formulate and improve the sales task plan and performance appraisal implementation rules of the marketing department, improve the salary of marketing representatives, and stimulate and mobilize the enthusiasm of marketing personnel.

the marketing representative shall keep a diary, and must complete the second, third and fourth steps of visiting two new customers, three old customers and four contact numbers every working day, and comprehensively evaluate the marketing representative according to the monthly marketing task completion and the diary. Supervise marketing representatives to win over group and individual customers through various means, stabilize old customers and develop new customers, and collect customers' opinions and suggestions in time during the visit and feed them back to relevant departments and general manager's office. Emphasize the spirit, combine the salary distribution of department managers and marketing representatives with the overall tasks of the whole department, emphasize mutual cooperation and help, and create a harmonious and positive working group.

3. Warm reception and thoughtful service

When receiving groups, conferences and customers, we should follow the service all the time, provide "all-weather" service, pay attention to the service image and appearance, be warm and thoughtful, and provide special and targeted services for all kinds of customers to meet the spiritual and material needs of customers to the maximum extent. Make a questionnaire on conference activities, solicit opinions from customers, understand customers' needs and adjust marketing plans in time.

Fourth, do a good job in market research and promotion planning

Often organize relevant personnel of departments to collect and understand the information of tourism, hotels, hotels and their corresponding industries, grasp the trends of their management and reception services, and provide comprehensive, true and timely information for the general manager's office of hotels, so as to make marketing decisions and flexible promotion plans.

5. Close cooperation and active coordination

Close cooperation with other departments of the hotel, and take the initiative to close contact and cooperate with other departments of the hotel according to the needs of customers, so as to give full play to the overall marketing vitality of the hotel and create the best benefits.

strengthen the relationship with relevant publicity media and other units, make full use of various advertising forms to recommend hotels, promote hotels, strive to improve the visibility of hotels, and strive for the support and cooperation of these public units for hotel work.

in xx year, under the correct leadership of hotel leaders, the marketing department will strive to complete the annual sales tasks, blaze new trails, unite and work hard, and create a new image and a new realm of the marketing department. Performance target plan 5

According to the company spirit, new and higher requirements are put forward for the marketing work in the new year. The company issued sales targets to the sales department. In order to seriously implement the spirit of the company's annual marketing work conference, the sales department decided to carry out the work in the following aspects in the new year, striving to overfulfil the annual sales income of xx billion yuan and realize the profit of xx billion yuan.

first, the sales target

according to the sales target set by the boss at the middle-level meeting of the company, my personal goal is Taiwan. (It's based on the number of tasks that manufacturers generally sign according to the number of years of store building.) It is possible that the concept of Guangben and Honda's storage and sales next year will expand the promotion of market share, so boldly set the target for Taiwan, the target for quality products is 11,111, and the insurance target is also raised to 11,111. Of course, the formulation of this specific goal also hopes that the business policy leaders can combine the actual situation and comprehensively formulate various conditions and opinions in combination with the annual meeting of manufacturers. Among the sales staff, I will make clear the goal and put forward it with great fanfare. Because a clear sales target is the company's phased direction of struggle, but also to increase the pressure on sales staff to generate momentum.

second, the sales strategy

the way of thinking determines the way out.