November 11th is our emerging "Double Eleven Shopping Festival". What content does each store have on Double Eleven? The following is the "Double Eleven store activity planning plan (selected 5 articles)" compiled by me for you.
For reference only, everyone is welcome to read this article.
Chapter 1: Double Eleven store activity planning plan 1. Purpose of the activity In order to improve sales performance, brand influence and product market share, combat competitors, and promote new products, this promotion plan is specially formulated.
2. Activity theme: Celebrate Double Eleven with strength, let’s set the price as you wish.
3. Activity time: x month x day, 20xx year - x month x day, 20xx year.
4. Activity content 1. Be polite when entering the store During the activity, every customer who enters the store will receive an exquisite gift.
2. Be polite when placing an order. If you pay a deposit of 100 yuan at the store, you can get 500 yuan in cash during the event.
3. Lowest price. During the event, some products are at special prices.
4. You buy and I get free. During the event, if you order floor tiles for the living room and primary and secondary bedrooms, you will receive 5 square meters of wall and floor tiles for the kitchen and bathroom.
5. 7-star free service (1) Free door-to-door measurement, calculation of dimensions and materials; (2) Free design of paving plan.
(3) Free home delivery.
(4) Free paving guidance.
(5) Free door-to-door return/exchange once.
(6) Free two boxes of caulking agent.
(7) Free cleaning will be provided after the decoration is completed.
5. Promotion of the event 1. Preliminary preparation Starting from x, month x, advance publicity will begin.
Channels: leaflets, banners, KT boxes, X display racks, SMS platforms, WeChat, community promotions, home decoration companies, stores, etc.
2. Material preparation: Materials outside the store.
In-store materials.
6. Budget: xx yuan.
7. Activity Inspection During the activity, the store and marketing department cooperate and coordinate to carry out price execution, advertising, atmosphere layout, promotion display, etc., and strictly follow the promotion plan to complete the activity to achieve the purpose and significance of the activity.
Chapter 2: Double Eleven store activity planning plan 1. Promotional theme Double Eleven carnival giveaway.
2. Promotion purpose: Promote the old to introduce the new and enhance visibility.
3. Promotion time November 11, 20xx.
4. Promotion targets new and old students of xx.
5. Specific plan 1. For old students bringing in new students: old students will get 20 class hours (double the amount), and new students will receive a higher discount; 2. Those who are not old students bringing new students will receive a direct discount of xx yuan if they register on the same day; 3. All new students will register on November 11th.
You can get xx one-month special course as a gift.
Part 3: Double Eleven store activity planning plan Double Eleven is a festival that e-commerce must compete for over the years. The intensity of activities and publicity, the number of participating brands and categories, and the richness of activity forms are all the best in the year.
As an offline physical mall, we need to grasp the concept of Double 11 shopping carnival and carry out winter clothing promotions when the temperature drops in November.
The intensity of activities, marketing methods and on-site experience should be more differentiated from e-commerce, so as to highlight the characteristics of physical stores.