Tech Planet has learned exclusively that Tongjian Technology Group, founded by Lu Zhengyao, is incubating a new prefabricated dish project called Tongjian Workshop. According to the official introduction, Tongjian Workshop purchases first-hand fresh raw materials through the country of origin, processes them into semi-finished products, freezes them or stores them in cold storage, and transports them to retail terminals in cold chain. After customers buy them, they can simply cook them with traditional kitchen utensils or new kitchen utensils, which can become a delicious food.

Pre-cooked dishes greatly shorten the meal delivery time and the requirements for kitchen equipment, which further lowers the threshold of the catering industry. An unconfirmed data is that 7% of the takeaways that users place daily orders come from prefabricated dishes.

according to the data of everbright securities, from 219, the prefabricated vegetable industry will grow at a compound annual growth rate of 26%, and the scale of the prefabricated vegetable industry will exceed one trillion by 225.

According to the data of Sky Eye Survey, the number of registered enterprises engaged in the business related to pre-cooked vegetables was 1,796 in 211, which exceeded 4, for the first time in 215, 8, in 218 and 12,5 were newly registered in 22.

Behind the rise of pre-cooked dishes is the extreme demand of the B-end catering industry to improve efficiency, and the realistic demand of the C-end users to become busier and lazier. According to the data of Boxma Xiansheng, 54% of post-1995 Boxma consumers often buy their own ingredients to cook, and semi-finished dishes are one of their favorite commodities, and the purchase ratio is twice that of post-1965.

At present, the current situation in China is that most enterprises engaged in pre-cooked dishes tend to "workshop mode", and the registered capital of most related enterprises is mainly below 1 million.

capital is the biggest advantage of tip workshop. Tianyancha searches for Tongjian Workshop. * * * There are three related companies, namely Tongjian Workshop (Beijing) Technology Co., Ltd., Tongjian Workshop Food (Hefei) Co., Ltd. and Tongjian Workshop Technology (Chengdu) Co., Ltd., and their legal representatives are Yang Zhuo, Zhou Bin and Li Jun, all of whom are veterans who have been following Lu Zhengyao since CAR Inc. Company, with registered capital of 5 million yuan. All three companies are 1% owned by Tongjian Technology (Beijing) Co., Ltd..

According to the official introduction of Tongue Tip Workshop, one of its advantages is that it is cheap-the price of prefabricated ingredients is close to that of raw materials purchased directly from supermarkets, and the price of instant cooking is 5%-6% of that of restaurants.

At present, Tongjian Workshop intends to rapidly expand its market by joining, with an investment of 3, yuan and a store of 8 square meters. Signing a contract requires a payment of 1, yuan.

because of the low investment cost, many people come to consult. An employee who is in charge of attracting investment and joining in Tongjian Technology signed 3 cooperation intentions only on the first day of construction on January 4.

Tech planet called the tip workshop, and the other party said that there is no formal store opening or business at present, but according to official estimates, the gross profit of the goods is about 5%. On January 9th, Tongue Tip Technology will hold an investment promotion meeting in Xiamen, and a tasting will be held on the spot.

Tongjian Workshop is Lu Zhengyao's second catering-related project after he left Ruixing. It was previously reported by Tech Planet that Tongjian Technology, which he founded, wanted to build an online food city. Tongjian Technology started a new round of financing last year. The emergence of Tongjian Workshop can alleviate the financial pressure to some extent, and can further run into the supply chain.

There are still challenges in this industry. For example, prefabricated dishes need to keep the freshness of dishes, and the requirements for cold chain transportation are extremely high. The taste of Chinese food is closely related to the cooking process. The factory produces all the conditioning packages of the products and then gives them to customers for processing. Once it comes to cooking, the taste can only be controlled by personal cooking, and the taste recovery is a big problem.

However, the market is still vast. Perhaps, the tip of the tongue technology can set off a storm in the prefabricated vegetable industry.