Source: New Express
Atlas
There is a huge fashion industry support here,
There are eye-catching fashion consumption here,
There are three-quarters of domestic beauty brands here ...
On December 4th and 5th, Guangzhou International Fashion Industry Conference 22, with the theme of "Fashion Capital Charming Guangzhou", deeply discusses the industry issues facing Guangzhou, analyzes the development advantages of Guangzhou's fashion industry and puts forward strategic solutions through many wonderful activities such as forum summit, round-table dialogue, theme sharing, brand new product release and fashion show.
according to the data of tianyancha professional edition, the number of clothing and beauty-related enterprises (including the whole industrial chain of production and sales, the same below) in Guangdong ranks first in the country, while those related to shoes, hats and jewelry rank second in the country. According to Taobao platform data, in 219, Guangdong's sales in five major fashion industries (clothing, beauty, luggage, shoes and hats, jewelry) ranked first in the country, while Guangzhou ranked first in the province and maintained steady growth for seven consecutive years.
Guangzhou fashion supply chain
In 219, the sales amount of Guangdong in the five major fashion industries ranked first in China
Guangzhou is one of the largest production bases of fashion clothing accessories, bags, shoes and leather goods in China. According to the data of Tianyancha Professional Edition, as of December 5, 22, there were more than 5, garment registered enterprises in Guangzhou, more than 34, cosmetics enterprises, shoes and hats enterprises, nearly 1 jewelry enterprises and nearly 3, luggage enterprises. Among the above five major fashion industries, except jewelry, the growth rate of newly registered enterprises in the other four industries in Guangzhou this year is higher than the national average. Among them, there are more than 1, newly registered enterprises in clothing, cosmetics, shoes and hats. Although the total number of luggage enterprises is the least, the growth rate is the fastest. The number of newly registered enterprises has surged to 29,9, with a growth rate of 3.1247%, while the national average is only 53.6%.
In this main forum, Guangzhou Municipal Bureau of Commerce and researcher Ali jointly released Guangzhou Fashion Industry Report 22 (hereinafter referred to as the Report). According to the statistics of Taobao platform, in terms of the number of merchants, Guangzhou ranks first in clothing, beauty cosmetics and luggage, second in shoes and hats, and third in jewelry.
This year, Tmall double 11, Guangzhou's clothing sales reached nearly 1 billion, up 18% year-on-year, and beauty cosmetics sales reached 2.5 billion yuan, up 45% year-on-year, among which lip gloss/lip honey/lip glaze, eye shadow, lipstick/lipstick and other categories accounted for more than 3% of the national sales share, ranking first among cities in China.
the traditional advantage of Guangzhou's booming fashion industry is more than 6 professional markets scattered in various business districts. Hong Qian, director of Guangzhou Municipal Bureau of Commerce, said at the round-table dialogue that in the international and domestic dual-cycle positioning, Guangzhou should play the role of a gateway hub city in the strategic fulcrum of the province and become an important link point. "I believe that Guangzhou has such a strong ability." Hong Qian introduced that Guangzhou has a complete industrial system and supply chain in textile fabrics, clothing, purses, shoes and jewelry. In addition, Guangzhou's exhibition influence is also very prominent. Since the Canton Fair was opened in 1957, decades of exhibition experience have precipitated, and Guangzhou has become a channel for China's economy to connect with the world economy. These are the carriers and solid foundations for Guangzhou to build a "fashionable capital and charming Guangzhou".
"As a native of Guangzhou who was born and raised here, my understanding of Guangzhou's Millennium business capital is different from others. Guangzhou is the frontier of reform and opening up, and the degree of opening up has always been in a leading position in China. In particular, major professional markets are inseparable from the fashion industry, and it has become an integrated industry in the entire industrial chain, and it is highly coordinated, which is unmatched by other cities and Guangzhou. " At the meeting, Jianming Shao, chairman of Hai Yin Stock Group and president of Guangzhou Professional Market Chamber of Commerce, said.
according to the "three-year action plan for building Guangzhou into a fashion capital" (hereinafter referred to as the "plan"), Guangzhou, as the capital of the Millennium, should vigorously enhance its trade exhibition and sales capabilities in the fashion industry. Cultivate 25 leading enterprises with an annual output value of more than 1 billion yuan. Explore the establishment of personalized and customized sales models such as online customization, online pre-sale and crowdfunding, and encourage enterprises to build global fashion product distribution centers and famous products centers with new business models such as new retail, digital trade and e-commerce live broadcast as the starting point.
Guangzhou's fashion consumption
In addition to the trillion-dollar Tianhe Road shopping district, Guangzhou also focuses on building Beijing Road shopping district and Chimelong Wanbo shopping district as international consumption demonstration zones
Bai Ming, deputy director of the Institute of Circulation and Consumption of the Institute of International Trade and Economic Cooperation of the Ministry of Commerce, put forward "one capital, two sides and three points of view" in the theme sharing of "Construction and Opening Up of an International Consumer Center City". "One Capital" is the fashion capital; One side of the "two sides" is the fashion industry, and the other side is the fashion consumption; "Three aspects" means that the fashion industry and fashion consumption must go to the international market, and at the same time, the two must be closely combined.
So besides the huge fashion industry, does Guangzhou have eye-catching fashion consumption?
"Because Guangzhou is very close to Hong Kong and Macao, the price difference of luxury brands and the pragmatic consumption concept of Guangzhou people, we have encountered many difficulties in attracting investment." At the main forum, Huang Ying, general manager of Guangzhou taikoo hui, shared the 9-year development history of Guangzhou taikoo hui. She said that with the support of governments at all levels, the whole region's economy has developed and the level of customers' consumption has improved. Guangzhou taikoo hui has continuously upgraded its brands, * * * has introduced 127 brands that entered Guangzhou for the first time, and has 81 unique stores of major domestic brands in Guangzhou, accounting for 42% of the total number of stores. "You know, we only have 19 stores, and we have been constantly adjusting and optimizing."
In April this year, under the background of the outbreak of the epidemic, Hermes flagship store in taikoo hui, Guangzhou was reopened after eight months of renovation. On the first day of opening, the sales volume reached 19 million yuan, setting a sales record for the brand's global stores, which shocked the entire international fashion circle. "This proves that Guangzhou and even Greater Bay Area have very strong consumption power."
since the outbreak, Guangzhou has also shown a strong "domestic demand" with the return of overseas consumption. Swire Properties announced its third-quarter financial report in November, showing that the retail sales of taikoo hui in Guangzhou increased by 27.3%, making it the best-performing shopping mall of the Group for two consecutive quarters. During the same period, Taikooli in Sanlitun, Beijing decreased by 32.1%, Taikooli in Yuanyang, Chengdu increased by .1%, and taikoo hui in Xingye, Shanghai increased by 12.7%.
The Proposal proposes to speed up the branding and internationalization of key business districts in cities, encourage well-known fashion brands at home and abroad to settle in large shopping malls or commercial streets, open flagship stores and experience stores, attract high-end consumption, and create the first choice for international fashion brand goods, services and new consumption experiences to land in South China and China. Specific to Guangzhou's ten action plans to build an international consumption center city, it is proposed to gradually introduce 2 international brands within three years. At the same time, speed up the development of port duty-free shops, explore the establishment of local duty-free shops and introduce international brand discount stores.
Tianhuan Plaza, which is also located in Tianhe Road business district, has successively introduced the first brands of beauty cosmetics in Guangzhou, such as YSL, Tom Ford, nars, CPB, HR helena rubinstein, IPSA, etc., which has formed differentiated competition with taikoo hui, Guangzhou. Among them, Tom Ford Beauty Flagship Store, which opened in August, has become the flagship store with the highest sales volume in the world.
In addition to the trillion-dollar Tianhe Road business district, Guangzhou also focuses on building Beijing Road business district and Chimelong Wanbo business district as international consumption demonstration zones. Among them, the renovation and upgrading of Beijing Road Pedestrian Street, which incited social investment to exceed 1 billion, reached 5, person-times on the first day of street opening. Recently, the "Four Combinations" of Beijing Road Pedestrian Street released new vitality of consumption upgrading, which was praised by the seventh inspection report of the State Council.
Since the beginning of this year, Guangzhou has studied and formulated "Several Measures to Accelerate the Internationalization and Characteristics of Consumption" to enhance the "internationalization" and "characteristics" of consumption. We have organized a series of theme activities, such as "Flower City Shenghui Happy Shopping" city-wide linkage promotion activities, "Summer Carnival, National high Shopping" carnival, "Young" city night consumption festival, the first live broadcast festival and so on, to promote the heating of the consumer market.
Guangzhou fashion brand
Among Tmall's new domestic brands, Guangzhou ranks second in the country, and gathers 75% of domestic beauty brands
At the moment when the epidemic is hanging over the world, China's industrial chain supply chain is the first to recover, which provides a historical opportunity for the rise of domestic brands.
According to the Report, among Tmall's new domestic products, Guangzhou ranks second in the country, and it is home to 75% of domestic beauty brands. During Tmall's "double 11", the sales of 18 brands in Guangzhou exceeded 1 million yuan, of which 5% came from the fashion industry, including Perfect Diary, HomeFacialPro, Mo&; Co Moanke, Cabbeen Cabin, Adolf, UR, Marubi Marumi, wis, ColorKey, etc. In addition, new domestic beauty brands such as ZEESEA, Membrane Family, KONO, and new brands such as toffee pie have also grown rapidly.
It is worth mentioning that more and more domestic products, especially domestic beauty products, are beginning to look overseas. This year, the turnover of "double 11" domestic beauty cosmetics increased by 1 times, ranking first among all export categories, that is to say, good products can go abroad, which is a trend.
"In my impression, the perfect diary originated from online brands. In fact, we also have more than 2 stores offline." In the roundtable forum, Huang Jinfeng, founder and chairman of Yixian E-commerce, said that there is no essential difference between online and offline. The most important thing is to let the brand directly reach the voice of users, and all decisions are based on the creation of user value.
a designer is the soul of a brand. It is understood that Guangzhou is the largest gathering place for designers and brands in China, with a number of leading design studios, fashion art centers and training schools. At present, Guangzhou has more than 5, fashion designers, ranking first in the country.
At this conference, Ji Wenbo Haute Couture Brand and Guangzhou International Textile City Fashion Source Creation Platform were released in Guang Zhouta. "When I was young, I especially admired Guangzhou and felt that Guangzhou had a strong fashion atmosphere. Today is the same! " Ji Wenbo, winner of the Golden Top Award, the highest national designer award, vice chairman of China Fashion Designers Association, director of China Fashion Designers Art Committee and president of Guangdong Fashion Designers Association, said in his speech that Guangzhou accounts for almost half of the fashion designers in China.
Lu Pingyi, the chairman of Shanghai Jiejie, who went to Guangzhou to attend the meeting, also said that as a design service platform for clothing, shoes, bags, jewelry, home textiles and fabrics, it has been serving a large number of designers in the development process of the past 16 years. Interestingly, most designers are in Guangzhou. "It can be said that the driving force of fashion industry design is in Guangzhou."
As an entrepreneur with a designer background, Mao Jihong, vice-president of China Garment Association and founder of Fang Culture, said, "As the first batch of graduates from China Beijing Institute of Fashion, I was the first designer to come to Guangzhou. In this whole process, I have experienced the development of China's clothing products and fashion industry, from fashion to pan-fashion to fashion life. In fact, Guangzhou can bring designers all places to realize their dreams. "