Setting up a stall can fully understand the market and grasp consumers' psychology. Many entrepreneurs began to set up stalls to do business. You face ordinary people and ordinary consumers every day. Only through full communication with them can you know where you failed? The reason why many of our entrepreneurs fail is that they have no close contact with the market, no sincere communication with consumers, and no completely clear market positioning for their own enterprises and products, which is easy to fail. Stall, morning till night, in the storm, you can be in the market and communicate with consumers. What will happen? One is to support yourself, and the other is to find business opportunities. This is the advantage of setting up a stall, but obviously the live broadcast also has these advantages. And live broadcast can also avoid the disadvantages of setting up stalls.

The advantage of live broadcast is that it integrates the characteristics of "traditional media" on the basis of online media: it distracts the attention of all localities, is attracted by a certain platform, and focuses on a certain period of time through various promotional means, just like we used to watch TV, and the marketing effect is self-evident. At the same time, live marketing is also interactive. Unlike previous advertisements, it will not be broadcast within a certain period of time, and the audience can only passively accept it. Live broadcast enables the audience to interact with the merchants in real time, so that the merchants can solve the audience's concerns about the products in real time, and then cooperate with the sales channels to promote them, making real-time transactions possible.

live marketing also has the characteristics of authenticity and directness. The direct broadcast is carried out at the same time as the actual time. Whether it is good or bad, it must be displayed in real time. Therefore, merchants can't fake products, and the audience can have the truest understanding of the products. In this way, consumers can change from passive acceptance to active attack, actively choose the products and services of merchants and put forward opinions, so that consumers can really own the products they want and the investment of merchants will be more effective.

however, in essence, the threshold for live broadcast is very low. Smartphones that can record videos can start live broadcast through network access. But to achieve the purpose of on-site marketing is far from simple. As far as content production is concerned, the threshold of content production is actually very high for on-site marketing of sales transformation, and there must be enough funds.