A work only tells about one person or one thing, telling its most exciting and essential part. The protagonists of the second update come from all over the country and from all walks of life, including craftsmen, inheritors of intangible cultural heritage, designers, fashionistas, opinion leaders and freelancers. Micro-records not only pay tribute to classics, but also adapt to trends, making traditional things loved and spread by more people and the Internet. This also fully reflects the DNA of our second update: focusing on good content, focusing on beautiful things, and focusing on the dissemination of mobile Internet.

Divided into three channels according to the content of micro records

Second update perspectives: "People around you", "Craftsman", "Designer", "Fashion Coffee", "City Record" 》

Second update of Lohas: "Good store", "How to play", "Footprints", "Invisible menu", "Authentic scenery"

Second update of charity: "Second update of charity" 》 Make you fall in love with every detail of life

《How to be a quiet and handsome man》《The elated Mr. Ruizhuo》 What you want is a life that is exquisite rather than compromising

< p>"Obsessed with vinyl, he became a fool in the eyes of others" "Customize your own private password" Record different wonderful cities

"Hangzhou is my favorite city at this moment" "Passing the Ocean" Crossing the sea to see you" tells the story behind a delicious dish

"Confessions of a Technical Otaku"

It has launched in-depth cooperation with organizations such as Deng Fei Charity and Tencent Charity to strive to 2. Updated media has become an important force in promoting the development of China’s public welfare undertakings.

Representative works: Wisdom Tree, Thousand Miles of Sons, E-Farm Plan, Critical Illness Medical Insurance, Chongqing Old Town Records, Tropical Rainforest Protection, etc. Among them, the public welfare record chapter of "Wisdom Tree" was sponsored by the Ministry of Civil Affairs and Southern Weekend The Best Public Welfare Documentary Award at China's First Public Welfare Micro Film Festival. The content of the second update carries commercial attributes and is disseminated through good works.

So far, we have more than 100 business partners. Among them, there are many well-known brands that everyone is very familiar with, such as Tmall, Arowana, Pechoin, Intime, Robam Electric, and Dianping. The second update will maintain the consistent second update style, entering into the film industry from film promotion, film IP transformation, and film IP incubation.

Representative work: trailer editing of the movie "Heartbeat".