How to write the logo design concept of orange juice? Orange juice, as the name suggests. Oranges are a fresh food. The logo design concept of orange juice includes main logo, auxiliary logo and the application of various brand design elements. The main logo is made of orange fruit, which is a metaphor for the delicious and unique flavor of oranges. The design of main title and auxiliary logo is to connect colors through the application of colors and patterns, arouse people's association, and psychologically produce emotions with the audience. The design of main title and auxiliary logo is to connect colors through the application of colors and patterns, and arouse the special consciousness of people and schools (Figure 4- right). A symbol of color. The main title is famous for the fruit of oranges and the brand's delicious food. The auxiliary title is orange fruit and famous brand food. 3. Picture application and text. For visual effects and text.