In daily life, it must be extremely happy to get a meal without spending money. On the one hand, it is because of saving money, on the other hand, it is because of the satisfaction of "Bai piao".

No, recently, some small partners have been notified by the message of free of charge from Hungry, "The takeaway order you just placed is free of charge for you if you are hungry. The amount of free of charge has been transferred back to the balance of your hungry APP wallet account. Please check it. Nothing else, just hope you are happy! "

The friend who received this short message reminded me that the first reaction was not to be happy about it, but to doubt whether there was something wrong with the system and not to believe such a "pie in the sky" thing.

But then, when I was hungry, the official responded: "The surprise event" Free of charge for 1 minute "was officially launched, and it will become one of the main events this summer, with free time every hour from 9 am to 1 pm."

At the same time, if you are hungry, relevant rules are given: "If you are hungry, a picture will be posted on the official blog and hungry ordering platform every day, and the clues in the picture point to a group (or groups) of times. Users who place orders for limited categories of takeaways within this time may enjoy the full free service. "

as soon as the news came out, the circle of friends was instantly detonated, and friends joined in the "free order" activity. I have to say that at present, this wave of "sao operation" that is hungry is still relatively successful. And I think the reason why this activity can attract widespread attention and be so popular is mainly due to the following three reasons:

1. Hungry? This activity is full of fun < P > For this free-of-charge activity, there is no specific time for free-of-charge if you are hungry. Instead, the official will give a question at 7 o'clock every night. In fact, it is a puzzle game. Users can only get the next day's free time after solving the puzzle successfully.

This puzzle-solving activity aroused the "desire to win or lose" of the friends, and it also increased the interest and interactivity of the activity by guessing words through pictures. We can see that everyone is "eight immortals crossing the sea to show their magical powers" and use all resources to get this result, even if they don't care whether they are free of charge or not, they want to find out the answer.

2. Stars give a topic for the activity.

This activity also invites stars to be its "platform". For example, if you are hungry, Charlie, a singer, is invited to give a topic for the activity on June 23rd (the first day of the activity), which effectively improves the participation and popularity of the activity again. After all, the "star effect" is a tried-and-true practice in marketing activities, and it is definitely right to do so.

3. Making use of the users' psychology of "Bai piao" and "bo Cai"

Frankly speaking, everyone may have a little habit or psychology of being greedy for petty gain. We still enjoy the success of "Bai piao", after all, we can make more or less profits without spending any cost.

Moreover, unlike previous coupons, this one-minute free-of-charge activity is uncertain, which can arouse the public's "bo lottery" psychology. Imagine that so many people are willing to spend money on lottery tickets, and you can understand why so many people participate in such activities.

In a word, this activity is relatively successful, which is to raise the unit price of customers at low cost (some small partners in bonus hunter will aim at the upper limit of 2 yuan's free order) and improve the brand benefit at low cost. But anyway, as long as it is beneficial to our friends, we can support it. Why not?