The fulfilling working life of tourism marketing planning book has passed by inadvertently, and we will continue to write new poems. What greets us is new work content and work goals. We must prepare a good planning book to make ourselves a more competitive person.
Bar.
I believe that writing a planning book is a headache for many people. The following is a tourism marketing planning book that I have carefully compiled for reference only. Everyone is welcome to read it.
Tourism Marketing Plan 1 Chengde Luanping cultural tourism industry seizes development opportunities, restores the original appearance of world cultural heritage, and strives to build an international tourist city.
Although Luanping Cultural Tourism has a certain degree of popularity, it has not reached the level of widespread familiarity. In order to further promote Luanping Cultural Tourism, as a spokesperson for my hometown, I investigated and analyzed the current situation and formulated an online marketing plan for Luanping Cultural Tourism to contribute to my hometown.
1. The significance of topic selection.
The significance of choosing "Chengde City Luanping Cultural Tourism Internet Marketing Planning Plan" is firstly that I represent my hometown in the online marketing ability show practice activities. My hometown is Luanping County, Chengde City, Hebei Province. Secondly, because Chengde's tourism industry mainly focuses on
Seize development opportunities, restore the original appearance of Wutongzi, the world cultural heritage hometown, and strive to build an international tourist city.
When everyone is not familiar with the development of Luanping's tourism culture, as a spokesperson for my hometown, I use the Internet platform to introduce the cultural tourism of my hometown, Luanping, to more people and contribute to my hometown.
2. Investigation and analysis of the current situation of Luanping cultural tourism.
1. Luanping Cultural Tourism has a certain degree of popularity, but it has not reached the level of widespread familiarity. There has been no corresponding promotion measures, such as using the Internet to make more people familiar with Luanping Cultural Tourism. However, Luanping County has certain cultural accumulation, which is
The development of tourism industry has laid a certain good foundation.
2. Although the tourism industry has developed rapidly in Luanping, the cultural tourism in Luanping is not rich enough, and it has not been able to achieve the integration of humanities and tourism. There are no Luanping travel agencies, tourism holidays, etc.
3. Luanping Tourism Internet Marketing Planning Plan.
How to specifically plan Luanping tourism?
I think the most important thing is to increase publicity efforts.
Comprehensive consideration is given to how to rapidly develop Luanping cultural tourism.
1. Increase the visibility of Luanping.
Use the Internet as a platform to write articles, edit entries, publish opinions, blog posts, etc. to increase the visibility of Luanping cultural tourism.
2. Develop a high-quality tourism strategy.
In the first stage, a tourism association was established with the help of Internet search engines and a Luanping cultural tourism line was opened.
In the second stage, tourist attraction facilities are updated through online encyclopedia and viral marketing, and tourist attraction culture is promoted on the Luanping cultural tourism website.
3. Deepen and promote the development of cultural tourism in Luanping.
Based on the plans already made for hometown tourism, we will increase the promotion and introduction of Luanping cultural tourism, and publish the hometown cultural tourism on major websites through communities, forums, and website links.
4. Internet promotion of hometown culture that has been done.
5. Achievements and shortcomings in participating in the "I Spoke for My Hometown" activity of this year's ability show.
(1) Achievements: 1. Exercise yourself.
The online marketing ability show is not only the ability to learn and practice, but also the ability to unite, cooperate, learn to communicate, and the courage to support each other.
I am very grateful that it has built a platform for us to express ourselves, not only to participate in competitions but also to exercise ourselves.
2. The professional knowledge of Internet marketing has been greatly improved.
By participating in the Internet Marketing Ability Show Competition, I learned how to create and edit entries, soft articles, Weibo, blog marketing, and more website promotion methods.
It gave me a deeper understanding and application of the professional knowledge of Internet marketing, which enabled me to see the prospects of Internet marketing, and made great progress in my practice.
3. Perseverance and persistence.
There are always some difficulties and obstacles in the competition, such as not being able to edit entries, not being able to find links, etc. However, in the face of difficulties, I will find out the reasons and continue to work hard. This has cultivated my spirit of not admitting defeat and my perseverance to never give up.
I tried step by step and persisted until the end.
Progress and learning, there are many things that I don’t know. I have to communicate and learn with my classmates, so that I can learn a lot of knowledge and gain experience in my own marketing practice, which makes me more motivated.
Details and thinking, the ability to write articles, and flexible thinking.
The competition allowed me to use Mr. Feng Yingjian’s details to win from the beginning to the end; from the beginning I couldn’t write articles, to now I can clearly analyze the problem and summarize my own opinions; it also allowed me to understand how to change methods when the promotion had little effect.
, no longer stick to the rules.
(2) Shortcomings: By participating in online marketing, I concluded that I did not complete the tasks released by each competition step by step because I did not find a good way to show off my abilities.
Lack of patience.