Is drainage difficult? Maybe it's hard for you, just like it was for Big Tiger. When I first learned drainage, if others were white, then I was definitely white.

Looking at the mountain of drainage methods, I feel like I saw a treasure. I fished a little here and a little there. In the end, I didn't understand every trick.

Moreover, with the change of some rules, I found that many drainage methods are no longer practical.

I didn't know until my eyes were dark and I calculated silently. I really learned one trick after another and wasted so much time.

Later, I stopped taking photos, and I began to think about these awesome drainage methods:

Is there any sex between them? Can we find drainage opportunities according to these characteristics and make drainage plans?

For this reason, I disassembled more than 1 drainage methods continuously and summarized a set of general drainage equations. According to this set of equations, I have worked out dozens of explosion drainage schemes, large and small.

in the case of single-person operation, some schemes bring me dozens or hundreds of traffic every day, and even thousands of traffic when it is high. (If you zoom in, it can actually be higher)

Why is this equation so magical? Today, I will simply disassemble it, which I believe will be of great inspiration and help to you.

Drainage is like a process of fishing. You must master the whole process and key points of fishing. Among them, the following five points are essential:

These five points correspond to the five steps of drainage respectively, which is also the whole workflow of drainage. I call it the five-step equation of drainage, namely CPCBP.

C means Crowd, that is, crowd; P refers to Fish pond, that is, fish pond; C means Content, that is, content; B refers to Fish bait, that is, bait; P means Private domain, that is, private domain.

Five-step equation of drainage△

The above five points respectively correspond to the five-step equation of drainage: locating the crowd (C)→ finding the fish pond (P)→ showing the content (C)→ throwing bait (B)→ guiding the private area (p).

Let's break down the specific operation ideas and methods of these five steps:

Positioning the crowd is the first step of any drainage action. In this step, you need to know who your target customer is, whether it's Bao Ma, student party or office worker, etc.

In addition, it is best to draw a crowd portrait of your target customer, so as to better understand your target customer and pave the way for a series of drainage actions in the future.

so, how do you identify your target customers and paint a portrait of the crowd for them? Here are the following steps:

1 Establish a crowd attribute database

You can establish a crowd attribute database from four dimensions: demographic characteristics, psychostatistical characteristics, geostatistical characteristics and vertical domain characteristics, as well as other division dimensions.

For example:

In demography, there are age, gender, income, occupation, etc.

In psychostatistics, there are personality, hobbies, needs, goals, etc.

In geostatistics, there are city levels, work cities, regions, etc.

In vertical fields, There are photographers, gourmets, music lovers, etc.

You need to list these attributes through various methods such as brainstorming and association, put them in the crowd attribute library, and then use them when necessary.

2 Screening out related attributes

After you have established a crowd attribute library, you can't take all the attributes as the factors to divide the target customers, but filter out some attributes related to your products and services.

Only by screening the related attributes can you better and more accurately describe your crowd portrait.

3 Visualize target attributes

After filtering out these related attributes, you need to describe your target customers according to these attributes.

for example, how old are they? What are their occupations? What cities are they in?

The process of describing your target customers one by one according to the selected related attributes is called objectifying target attributes.

4 Draw a portrait of the crowd

Through the above three steps, you already know what kind of people your target customers are. But it's not over yet ...

You also need to describe these attributes, and use some related software to visualize the data and descriptions in the form of tables, word clouds and distribution charts. Finally, a complete portrait of the crowd was painted.

besides knowing who the target customers are, you also need to know where they will be. The place where the target customers gather is called a fish pond.

how to find the fish pond where the target customer is located? There are five ways:

1 competitors

competitors' customers are generally your target customers.

For example, if you sell a certain type of cosmetics, those who sell other types of cosmetics are your competitors, and their customers are often your target customers.

how do you get your target customers from your competitors? There are two methods:

(1) Substitute method

If your product has independent selling point and value relative to competitors, it will also have strong appeal to target customers.

then, you can attract customers to your own fish pond from your competitors by selling similar and replaceable products.

For a simple example,

If you need to attract some food lovers, you can imitate some food bloggers. Like them, make food courses to attract your target customers.

(2) complementary method

complementary products refer to different types of products that have complementary relationships, and they often need to be combined and used together.

For example, shoes and clothes are complementary products.

If you sell basketball shoes, basketball shoes and basketball are complementary. Therefore, there will be the target customers you want in the basketball merchants.

2 front chain

Before customers know and buy a product, they often have a series of preliminary actions. You need to know these possible actions clearly and try to intercept them.

so as to guide them to understand and buy your products, instead of letting them flow into competitors.

For example, some people are used to asking Baidu before they know and buy a certain product, and they will search for some related keywords. Just as your information content ranks higher, customers are likely to click in to learn about your product.

3 Homologous heterogeneity

Homologous heterogeneity refers to different product categories of the same target group. For example, as a group like Bao Ma, their needs are diversified, such as diapers, baby chairs, early education classes and so on.

If you sell diapers, you can cooperate with those who sell early education classes. Conversely, they can also cooperate with you, and you can meet the different needs of the baby mothers together.

the way to get traffic from different groups is integration and cooperation.

4 Vertical Platforms

Subdivision platforms of a certain industry or field usually gather a group of people of the same kind. These vertical platforms, like a sieve, have helped you divide and gather the target population.

if you sell maternal and child products, then some platforms (including apps, websites, forums, etc.) about maternal and child products will gather a large number of users of maternal and child products, who are basically your target customers.

5 public pond

The flow can be divided into public pond and private pond, and public pond refers to public pond.

you need to attract your target customers with valuable content in a large traffic pool and turn it into your private domain traffic.

For example, Tik Tok, Aauto Quicker, Today's Headlines, etc., they are all typical commons ponds.

after you produce and publish the content, the platform will recommend and expose your work according to the recommendation rules, thus achieving the purpose of attracting powder in the public domain.

Getting traffic from the public pool is like a process of scouring the sand with big waves. You need to produce a lot of high-quality content in order to filter and select accurate target customers.

after you have identified the fish pond, you need to attract the attention of the target customers through the content. The content includes videos, articles, pictures, voice and other forms.

whatever fans you need, show them what they care about.

when we show our content on some platforms, it can be roughly divided into such a workflow: positioning and packaging → content production → release interaction → duplicate optimization

You can refer to such a workflow for content display, exposure, and later adjustment and optimization.

If the content is to let the target customers find you, then the bait is to let the target customers find you. You need to put bait that your target customers like in your presentation.

the bait can be virtual or physical. Virtual e-books, videos, pictures, etc., and physical objects are all kinds of physical products.

the core of bait is altruistic value ("he" refers to the target customer), and customers come for value.

so what kind of bait do you choose? There are three factors to judge:

1. High value:

Only high-value baits can effectively attract users

2. Low cost:

Baits are generally given away for free, so the cost should be controlled

3. Relevance:

Baits need to be associated with your target products and services

Private.

at this stage, you need to focus on the following four aspects: traffic guidance, receiving methods, bait distribution and retention and maintenance.

first of all, take the content as the carrier, and put bait and speech in the content to guide the traffic. After the traffic comes, you need to design the way to undertake the traffic, so that the traffic can smoothly transition to your target private domain. Then it is to give them bait, and to store and maintain them.

here, the closed loop of the whole drainage is completed. What needs to be considered later is how to transform and realize.

after reading this drainage equation, do you think you will still be short of flow? If it is missing, it may be that you didn't take action.

Of course, the above is only a brief introduction to this equation. Due to the limited space, more specific operation details and materials have not been put on.

if you are interested, welcome to have a deeper communication with me, and I will know everything. Good luck!