With the approach of the two festivals, it is a relaxing and busy time for consumers. Travel, gathering and shopping have been put on the agenda, and this year's National Day has ushered in the color of the Mid-Autumn Festival. The eight-day holiday has made consumers more happy and looking forward to it. At the same time, various businesses started this "festival war" ahead of time, and launched new products and promotion methods to attract consumers. So what is the difference between this year's National Day consumption in catering, tourism and shopping? What arrangements do consumers have? What characteristics will it present in the process of consumption? Recently, 1-degree hedonic network (www.1du.com), together with China Cuisine Association and CCTV's urban consumption channel, collected questionnaires from nearly 1, consumers. After sorting out and analyzing by professional life consumption consultants of 1-degree hedonic network, it provided consumers with a guide to life consumption with high gold content. The survey data shows that consumers have a strong expectation and desire to buy food, tourism and shopping when the National Day holiday is coming.

1. More than 6% of consumers have holiday plans during the National Day

After several months of busyness, the golden autumn of October has finally come. During this golden holiday, the activities of consumers choosing to visit relatives and friends and travel abroad have increased significantly compared with last year. According to the survey data of 1-degree hedonic network, 6% of consumers have plans to travel abroad and visit relatives and friends this year, hoping to take this long vacation to relax and contact their feelings.

according to the analysis of the life consumption consultant of p>1-degree hedonic network, with the arrival of the two-day long holiday, the long-accumulated tourism demand will be released, and the tourism consumption demand will usher in a period of centralized release, which will form the largest holiday tourism consumption climax in history. At the same time, the survey data shows that 2.5% of consumers still choose to rest at home. Most consumers know and have experienced the situation of going out for dinner and traveling together during the Golden Week, so some consumers choose to rest at home for their holidays. In addition, due to the intervention of Mid-Autumn Festival, 24.2% of consumers will choose to go home to visit relatives, adding a lot of homesickness atmosphere for family reunion for the 6th National Day.

for most consumers, traveling abroad is still the first choice for everyone to spend their holidays. Among the consumers who have travel plans, nearly 4% will choose to go out from October 3 to 5 to avoid the peak hours on the 1 ST and 2 nd. At the same time, consumers who plan to travel during the 11th holiday this year obviously have a clear destination-the 28 Olympic Games venue tour. According to the survey results, more than 4% of consumers' travel plans for the 11th National Day are the Olympic venues in Beijing, with a specific proportion of 4.3%. There are a large number of consumers who plan to visit the Olympic venues in Beijing, and their enthusiasm is high. The Beijing Olympic venues will usher in the peak period of visiting. At the same time, due to the regularization of direct flights between the two sides of the Taiwan Straits and the diversification of Taiwan Province tourism products, young people are enthusiastic about traveling to Taiwan, and the Taiwan Province tourism market will gradually move towards in-depth tourism and regional tourism. Based on the above factors, the number of tourists from Hong Kong, Macao and Taiwan has soared, keeping pace with conventional tourist attractions.

Second, consumers who travel abroad will not exceed 6% of the Golden Week budget and 1 yuan

Although more consumers plan to travel than last year, the rising prices have forced consumers to plan their spending rationally. According to the survey of 1-degree hedonic network, 1.7% of consumers strive not to spend extra money besides their basic life, and 2.6% of them spend less than 5 yuan. Most of them plan to spend 5-5-1 yuan, up to 38.6%. It can be seen that travel, visiting relatives, parties and other expenses are the main components of consumers' holiday consumption. Consumers are excited to welcome the 11 th holiday, but also rationally control the budget.

Third, consumers will make big purchases during the National Day Golden Week and enjoy all the benefits brought by the festival.

The golden period of the National Day is the busiest time for businesses, and all kinds of promotional activities are quietly rising. The infinite business opportunities contained in the National Day Golden Week have made merchants prepare for the National Day sales peak early. On the one hand, the "Eleventh" period has stimulated consumer demand. On the other hand, many consumers will also use this holiday to choose their favorite products. Therefore, for businesses, Golden Week is undoubtedly an excellent opportunity to upgrade their own brands, promote products and increase sales. So what are the shopping tendencies of consumers? What are the characteristics? Which products will sell well? According to the survey data of 1-degree hedonic network, consumers will make big purchases during the eleventh period and enjoy all kinds of discounts brought by festivals, among which clothing products are still the first choice for consumers.

fourth, more than 5% of consumers pay attention to brand consumption.

All kinds of promotional products in Golden Week are full of temptations and attract consumers, and consumers are also full of expectations for National Day shopping. During the National Day, the promotion activities of major businesses have started. According to the survey data of 1-degree hedonic network, nearly 6% of consumers tend to buy brands, and both after-sales service and quality can be guaranteed. At the same time, the quality of goods also ranks second, indicating that quality is a very important reference index when consumers buy goods. According to the analysis of life consumption consultant of 1-degree hedonic network, with the improvement of living standards, consumers' purchasing concept has also changed, and flashy and poor-quality goods have been gradually identified and eliminated by consumers. At the same time, the 1-degree life consumption consultant advised consumers that although all major products will do various promotional means during the Eleventh Period, everyone must be vigilant, pay attention to quality and after-sales service, and do not blindly pursue the misunderstanding brought by promotional means. I also wish consumers a pleasant shopping experience and enjoy shopping during the golden holiday.

v. Coupons have become consumers' new favorites

In order to attract consumers, businesses have spawned many promotional methods. According to the data, coupon promotion methods occupy the first place, reaching 31.3%. Coupons have made consumers taste the sweetness, become consumers' new favorites in recent years because of their convenience, speed, economy and effectiveness, and also cultivate the consumption habits of young consumers who are unhappy without coupons. At the same time, for merchants, the issuance of coupons has also become a necessary means of promotion for merchants. At present, IT has been gradually involved in the development of IT, tourism and other industries from the use of traditional catering and clothing industries. Among many promotional activities, coupons have become one of the most popular promotional means for consumers because of their obvious advantages.

[fs: page] According to the analysis of 1-degree hedonic network life consumption consultants, the use of electronic coupons is extremely active before the festival, indicating that consumers are becoming more and more rational in consumption, paying more attention to prices, and showing the phenomenon of careful calculation. When choosing dining and entertainment, we should be more rational and cautious, and make economic consumption in various ways.

VI. Commercialization of consumption areas

With the continuous improvement of Beijing's urban planning, the situation that shopping centers are the landmarks of new cities is gradually taking shape. Consumers are more willing to concentrate on some business districts with perfect equipment, many businesses and thoughtful service for centralized consumption. The major business districts also do search and other information on the Internet, so that it is convenient for Beijing and local people to choose the places they want to go online and know what catering and entertainment services are available in these places. The keyword ranking search on the website also allows businesses to taste some sweetness. Analysis of Life Consumption Consultant of 1-degree Enjoyment Network Some merchants have begun to realize the business opportunities behind this new consumption habit, and have chosen hot business districts as their birthplaces. According to the survey data, Xidan Joy City, World Trade day order, New Dong 'an and other business districts have become consumers' favorite consumption gathering places.

Seven, Mid-Autumn Festival and National Day are linked together, and moon cakes become essential gifts for the Golden Week. Egg yolk is the favorite of moon cakes, and sugar-free goods are favored.

"People are cheerful when they are happy, and it is especially bright from the moon to the Mid-Autumn Festival." This year's Mid-Autumn Festival coincides with the National Day. In this day of family reunion and national celebration, visiting relatives and friends and giving gifts to each other has become an essential procedure for connecting feelings. Due to the intervention of Mid-Autumn Festival, mooncakes have become an indispensable gift choice during the National Day. Nowadays, there are more and more flavors of moon cakes. According to the 1-degree hedonic network survey, the highest proportion of consumers who like to eat moon cakes with egg yolk stuffing is 35.4%, while the traditional moon cakes with jujube paste and bean paste stuffing are also loved by consumers, accounting for 19.6%, ranking second. In addition to considering taste, consumers nowadays are increasingly starting from health. According to the survey data, sugar-free moon cakes are quietly emerging, and 9.% of consumers will eat sugar-free moon cakes during the Mid-Autumn Festival. According to the analysis of the life consumption consultant of 1-degree hedonic network, with the improvement of economic level, people pay more attention to quality when eating, not only staying at the stage of satiety, especially when consumers are busy at work and under great pressure in life, they are more likely to lose their physical fitness due to lack of exercise, so they should consider health when eating to avoid diseases such as hypertension and hyperlipidemia.

8. SMS is the first choice for consumers to send Mid-Autumn Festival greetings

Besides sending moon cakes, what are the ways for consumers to send greetings to their families and friends? The survey results of 1-degree hedonic network show that 5% of consumers choose to send greetings to everyone by SMS. Nowadays, the content of holiday short messages is becoming more and more abundant. Whether it is written by yourself or forwarded by your favorite short messages, it is convenient and intimate. The second is to choose the way to make a phone call, which is more solemn, more direct and sincere. The life consumption consultant of 1-degree hedonic network reminds consumers that no matter what kind of blessing, it is the best time to choose a suitable way to convey the feelings of missing relatives and friends through traditional festivals in China.

Mid-Autumn Festival is a traditional festival in China, and it is the best time to express your thoughts. Spending during the Mid-Autumn Festival is inevitable. According to the survey results of 1-degree hedonic network, 32.5% of consumers have a budget of 2-5 yuan, and 17.4% have a budget as high as 5-1 yuan. It seems that the Mid-Autumn Festival will benefit the catering industry and the manufacturers and suppliers of moon cakes.

Nine, Sichuan cuisine and Hunan cuisine are favored by consumers during the Golden Week.

people often say that food is in China, food is in Guangdong, and taste is in Sichuan. "Eating" is always one of the indispensable contents in China people's important holidays. In the middle and late 199s, popular catering, represented by Sichuan cuisine, flourished, and Sichuan cuisine was also extremely prosperous in Beijing, which became the first Chinese food to go abroad among the eight major cuisines. According to the survey results of 1-degree hedonic network, Sichuan cuisine ranks first among the most popular cuisines in consumers' minds because of its reasonable price and people-friendly taste.

kung pao chicken, shredded pork with fish flavor, Sichuan style pork, Mapo tofu and so on are all well-known dishes. At the same time, they also show the dietary characteristics of young people who are neither spicy nor unpleasant. With the birth of improved Sichuan cuisine, today's Sichuan cuisine has further consolidated its leading position in the minds of Beijing people and major cuisines.

According to the statistics of China Cuisine Association, there are currently more than 2, Sichuan restaurants in Beijing, accounting for almost half of the catering industry in Beijing. Whether it is "hemp" or "spicy" is one of the important indicators to measure the quality of Sichuan cuisine, and many Sichuan restaurants that have heard and heard in detail have become the most frequented restaurants. After a 1-degree hedonic network survey, the results show that Haidilao hot pot, spicy temptation and South Beauty are neck and neck, becoming the leader of Sichuan cuisine, followed by Tan Fish Head, Meizhou Dongpo Restaurant and Huangcheng Mom.

1-degree hedonic network life consumption consultant reminds consumers that Sichuan cuisine is delicious and appetizing after meals, but it tastes heavy, oily and spicy, which will hurt the stomach and spleen and easily get angry if eaten frequently. Now people are pursuing a safe, green and healthy diet, reducing the spicy degree appropriately and eating mainly with newly improved Sichuan cuisine will greatly improve people's health index. At the same time, for those who are keen on spicy taste,

during the golden week, gathering with relatives and friends, entertaining guests, and celebrating the wedding and birthday are one of the important contents of the festival, and the expenses are also concentrated. The survey results of 1-degree hedonic network show that due to the adjustment of economy, consumers will consciously control the cost of meals, and most of them control the cost of a single meal within 2-5 yuan.

X. discos are the main battlefields for consumers to relax during the Golden Week.

Golden holidays, friends' parties and family outings are all entertainment ways that consumers choose to relax. According to the survey data of 1-degree hedonic network, disco has won the love of more young people with its strong dynamic music and the pleasure of dancing freely, ranking first in entertainment places with its selection ratio of 28.4%, followed by bars and karaoke bars. During the National Day, because of the long vacation, young people are more inclined to party all night to release pressure. However, the living consumption consultant of 1 hedonists [FS:PAGE] reminds young consumers that good living habits are an important guarantee for good health, and proper relaxation helps to restore physical fitness. However, excessive partying can easily lead to sub-health conditions such as lack of sleep, system decline and lack of resistance. In order to ensure good health and normal work after the holiday, please pay attention to rest.

The consumption cost of entertainment places is high, but due to social influences such as economic crisis and unemployment, consumers are more rational in spending on entertainment, and tend to spend on value-for-money items. According to the survey data of 1-degree hedonic network, 6% of consumers spend on entertainment during the eight-day National Day holiday, and the acceptable range is below 1 yuan.

The hustle and bustle of summer sales promotion has just stopped, and the consumption boom of the "Eleventh" National Day Golden Week is ready to go. "Holiday economy" has become a period of concentrated transactions between merchants and consumers, and its consumption intensity is "blowout". In 29, China's National Day consumption has formed a relatively mature consumption habit. In addition to traditional projects such as traveling, visiting relatives and friends, gathering and dining, people gradually turn their attention to clothing, beauty, electronic products and the purchase of bulk commodities. At the same time, the fiery tourism market has driven the desire to buy daily consumer goods.

The National Day also shows the phenomenon of double-festival consumption superposition. As a traditional festival that China people attach great importance to, the daily consumption boom will be set off before the Mid-Autumn Festival, and supermarkets, shopping malls and catering enterprises will benefit from it. Subsequently, during the National Day holiday, driven by the tourism and entertainment markets, the consumer goods market will continue to form a booming situation of purchase and sale. The life consumption consultant of 1-degree hedonic network reminds consumers that during the National Day holiday, whether shopping, traveling or leisure and entertainment are inseparable from consumers' careful choice and rational planning. When choosing various service products, we should beware of counterfeit and shoddy products, and solve disputes through legal channels. At the same time, when celebrating the festival, we should also arrange the entertainment time reasonably, keep enough sleep, pay attention to food hygiene, and enjoy the good time in the festival with ease and pleasure.