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What is the Sichuan MC incident?

The Sichuan MC incident is a grudge between Li Ziqi and MCN Wei Nian.

It is reported that in September 2021, Li Ziqi filmed and released the video "Shooting Cucumber" and has not updated it since then. Subsequently, rumors continued that Li Ziqi was seriously ill and that Li Yapeng was poaching. There were even rumors that Li Ziqi was raped by a rich man.

After taking control, she had to choose to stop broadcasting, and this was related to rumors that she posted on social media on August 29 that the capital was really a good method.

This sentence was also the beginning of the feud between Li Ziqi and MCN Wei Nian. The two sides officially entered the line of confrontation. It is reported that Li Ziqi and MCN Wei Nian met in 2016. At that time, Li Ziqi attracted the attention of many MCN organizations because of her fans.

Hangzhou Wei Nian was one of them, but at that time Wei Nian was the most inconspicuous but the most sincere one among the many MCNs, so Li Ziqi and Wei Nian signed a contract. At first Wei Nian was really good to Li Zi Qi, but as time went by

Li Ziqi became popular, and more and more commercial operations began.

In Wei Nian's view, these good commercial operations for Li Zi Qi attracted Li Zi Qi's rejection. It didn't take long for news that Li Zi Qi and Wei Nian were in a lawsuit. It was said that this was because Li Zi Qi was in conflict with some of his ideas.

Wei Nian had a disagreement and the negotiations were fruitless, but in fact, neither Li Ziqi nor Wei Nian could give up the "Li Ziqi" series of brands easily. Giving up would be equivalent to burning down many years of hard work.

Introduction to Li Ziqi’s character and experience: Li Ziqi (real name: Li Jiajia), female, born in Mianyang City, Sichuan Province in 1990, is a creator of short food videos in Mainland China.

In 2015, Li Ziqi started shooting short food videos. In November 2016, he gained widespread attention with the short video "Lanzhou Beef Noodles". In 2017, he formally formed a team and created Li Ziqi's personal brand. On June 16, it won the Sina Weibo

Bo Super Celebrity Festival Top Ten Food Celebrity Awards.

In April 2021, Li Ziqi became the most influential creator of the year on Wanxiang Baijiahao. She recorded oriental customs with videos, shared traditional Chinese culture with hundreds of millions of fans around the world, and upheld the belief of "poetic dwelling" to convey a beautiful lifestyle.

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On October 18, 2021, he was selected into the public list of shortlisted candidates for the first "National Rural Revitalization Youth Pioneer".