Tourism is the leader of the tertiary industry and occupies a leading position in the service industry. It is a sunrise industry that will never go out of style. It has many advantages such as good economic benefits, low resource consumption, and low environmental pollution.

As an emerging industry, tourism plays an increasingly important role in the social and economic development of Huicheng District.

1. The importance of developing tourism 1. Developing tourism is an objective requirement to expand domestic demand and promote rapid economic development.

As a sunrise industry, tourism conforms to the scientific development concept of sustainable development and is highly comprehensive, highly relevant, and has obvious and direct driving effects.

According to calculations by the World Tourism Organization, for every RMB 1 direct increase in tourism income, related industries will indirectly increase RMB 4,633 in income; for every direct increase in tourism industry by 1 employee, related industries will increase employment opportunities for 5 people.

Under the current severe employment situation in the whole society, vigorously developing tourism is an inevitable choice to broaden employment channels in our region.

2. The development of tourism is a new economic growth point.

According to the World Tourism Organization’s forecast, international tourism consumption will grow at an average annual rate of 6.7%, which is twice the average annual growth rate of world wealth. By 2020, 1.6 billion people will travel across the world every year, and total international tourism revenue will reach US$2 trillion.

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In 2004, the added value of the tertiary industry in Huicheng District accounted for 35.8% of the district's GDP. Compared with some other developed counties (districts) in the Pearl River Delta, the total volume and proportion of the tertiary industry in Huicheng District are still small and low.

For example, the proportion of Tianhe District in Guangzhou during the same period was 74.6%, the proportions of Chancheng District, Shunde District, and Nanhai District in Foshan were 36.3%, 40.8%, and 38.7% respectively, and the proportion of Xiangzhou District in Zhuhai City was 48.4%. Therefore,

It is necessary and urgent to promote the rapid growth of the tourism industry, make the tertiary industry bigger and stronger, and ensure that Huicheng District moves towards a more reasonable economic structure and a more advanced economic form.

3. Developing tourism can improve Huicheng’s taste and city visibility.

Tourism is a city’s image ambassador and a shining city business card.

Whether a place or a city is well-known is directly related to whether the tourism industry is developed.

Huicheng District vigorously develops tourism, through tourism, cultural exchanges and opening up to the outside world, thereby increasing the popularity of Huicheng, a famous historical and cultural city, and creating a dynamic and open city image.

1. Characteristics of tourism development in Huicheng District 1. Tourism consumption fully drives social consumption.

In 2004, Huicheng District achieved a total retail sales of consumer goods of 8,465.18 million yuan, a year-on-year increase of 20.9%, in which the contribution of tourism consumption was indispensable.

According to preliminary statistics, the operating income of the accommodation industry in Huicheng District in 2004 totaled 463.39 million yuan, of which the operating income of tourist hotels reached 339.11 million yuan, accounting for 73.2% of the operating income of the entire accommodation industry; the room revenue of tourist hotels reached 129.18 million yuan.

Accounting for 76.5% of the room revenue of the entire accommodation industry, the number of rooms and beds reached 4,577 and 8,327 respectively.

The development of tourism has become a new force in the rapid growth of the accommodation, catering and wholesale and retail industries in Huicheng District.

2. The form of tourism is mainly sightseeing and leisure vacation.

With West Lake as the center and Bailu Lake, Zhongzhou Tower, Ferris Wheel, and Dongjiang River as the main lines, the leisure vacation tour forms the main line of tourism in Huicheng District.

The Dongjiang Riverside Scenic Belt, Bailu Lake Tourist Resort, Tangquan Resort, and Aipei Town Golden Goose Hot Spring Resort are new highlights of tourism in Huicheng District. In the north, there are characteristic agriculture in Lulan, Aipei, Hengli and other towns.

Eco-tourism.

3. Combined with regional local culture, tourism development has a strong local cultural flavor.

Huicheng District has a profound cultural heritage. Hakka, Guangfu, Chaoshan and other cultures combine to form unique cultural characteristics.

Take the annual Huizhou Food Carnival as an example. The Food Carnival is fully integrated with Dongjiang food culture, fully demonstrating the city's characteristics, further promoting Dongjiang food culture, enriching Huizhou tourism brands, stimulating the development of the tertiary industry, and expanding the visibility of Huicheng District and Huizhou City.

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According to preliminary statistics, the 2005 Second Food Carnival*** attracted more than 130 companies to participate in the exhibition. Foreign exhibitors covered nearly 20 provinces (cities, districts) across the country and 7 overseas companies from North Korea, Japan, India and other countries.

The catering enterprise brings together more than 1,200 kinds of delicacies, and the total number of participating audiences and tourists at home and abroad is more than 300,000.

During the Food Carnival, all major hotels in the city were full, and tourist areas were crowded with people, which effectively stimulated various factors such as food, accommodation, transportation, travel, shopping, and entertainment.

Among the more than 130 booths at this exhibition, there are 70 open fire booths, 2 beer and beverage manufacturers, 10 lifestyle boutiques, and 39 packaged foods.

The content of the display and sales is very wide, including the display and sales of Chinese and foreign delicacies, food and daily necessities. The representative works of Dongjiang cuisine are displayed in the boutique food hall.

According to preliminary statistics, during the Food Carnival, the number of visitors to the venue was 300,000, more than double the 100,000 in the first session; the direct sales of booths inside and outside the museum increased significantly compared with last year's more than 6.4 million yuan, and each exhibitor achieved

Good economic benefits.

The exhibitors are of high quality and come from a wide range of sources, including Tianyue Hotel, West Lake Hotel, McCote Hotel, Golden Century Hotel, Huizhou Hotel, Haihu Hotel and other star-rated hotels.