There are two main ways to match the colors of food posters: one is to choose adjacent colors with high saturation, warm yellow and warm red, which will make people feel warm and heal and increase their appetite; The second is to choose a black and white neutral background to set off the color of food! Regarding the design of food posters, there are still many friends who don't know how to design them. In order to help you learn video poster design better, let's share an example to explain it briefly. Let's have a look! ~ Share tips on food poster design: Let's use a food poster of Shaanxi Snack Festival for analysis and explanation. First of all, it lacks the appetite of food posters; The reason is that the product picture is too small, in fact, the product picture is ok. Second, the primary and secondary are not clear enough; Originally, I wanted to combine the two propaganda messages as the visual core, but this effect did not form. Because there are many words and the font is not big enough, there is no hierarchical relationship between the title and the food picture below. Third, there is no atmosphere of snack festival; There is also because the product picture is too small, and the layout of the picture is too regular and quiet. Fourth, it is not beautiful and atmospheric enough; The main element in the poster is words, and all the words are too simple and conventional without any effort in font design and typesetting. In addition, the color scheme is too monotonous, lacking contrast and beauty. Lack of design sense and details. For example, although the title is a bit small, it is still a bit stiff and lacks change; Although the size of the promotion text is relatively large, the visual impact is not enough and there is a lack of connection between various elements. So how can we improve these problems? 0 1, in order to enhance the appetite of the picture, the most direct and effective method is to enlarge the product picture. Because sauce bone is the main promoter in the activity, we can highlight it. How big is it? Close to the width of the poster, making it the absolute core of the layout. The delicious sauce bone is ready, the appetite is wide open, and the relationship between primary and secondary is also opened. 02, the main course has been very prominent, while other dishes have shrunk. In order to concentrate the picture and flexibly compose the picture, I put these dishes around the sauce bone to form an arc, which is clearer and makes the dishes look richer and more energetic visually, so the atmosphere of the snack festival is also strengthened. 03. The title has been redesigned. Mr. Onion tried to design the title from three directions: if time is tight, there are some simple ways to deal with it, such as slightly lengthening the font, then adding a little thickness, and then adding an auxiliary graphic to make it more visually impactful and formal. Here, I use the roof graphics of representative buildings in Shaanxi Province. This processing method can create visual symbols, which is beneficial to the extension of other materials. If we have enough time, we can spend more time designing fonts. For example, handwritten fonts are also commonly used in catering brands, and the roofs of ancient buildings designed in front can continue to be used. But onions are not good at handwriting, so I also tried the third method. I combine the characteristics of Song style and bold style, exaggerate some strokes to design titles, and then misplace them with pinyin, so that they have a certain sense of retro and modernity, and are formal and lively visually. 04. Highlight two promotional messages with orange contrast color: green blocks, which are arranged in an arc shape on the upper edge of the big sauce bone picture. Each group of words is divided into two lines, and the color blocks and light and shadow are used for the front and back relationship, and the words are light yellow. Although I don't regard the promotion text as the visual core of the picture, these two messages are still very prominent, even more prominent than the processing method in the first scheme. 05. In order to strengthen the sense of form of the poster and to distinguish it from other posters of the same type, I added a khaki diagonal color block in the background to carry all the dishes. It feels like distributing a plate of delicious food with paper, so the picture becomes brighter and the color scheme is richer and more beautiful. 06. Add a projection to the dishes to enhance the sense of space and movement of the picture. The names of dishes can be arranged along the outer contour of the corresponding pictures, which has a stronger sense of design and flexibility. Then press a layer of shading on the yellow block, and the layout begins to become beautiful. Finally, let's look at the overall effect. Contrast effect before and after: the function of food posters is nothing more than highlighting food, skillfully using food TINT to grasp the propaganda focus, increasing the subject words and attracting attention; The content of the poster is concise and prominent; Food as the focus, text as the support, illustrated! I don't know if you have a certain understanding of the food poster design after reading the above food poster modification. If you want to learn more poster design skills, you have come to the right place. Hurry up and learn the system course ~ find an enterprise service and deliver it online. Then pay.