Recently, the news that Haidilao will open a store in Chongqing has been widely circulated, triggering heated discussions among everyone.

This news was first reported by local self-media in Chongqing, and many people later verified it from various channels.

After the incident gradually became clear, official media including Chongqing Press also reported on the incident.

There is a saying that has been circulating on the Internet: Haidilao once opened a store in Chongqing, but it closed down due to poor management.

However, the official news obtained from Haidilao is that Haidilao has never opened a store in Chongqing before.

Someone will definitely come out to refute it in the comment area. We will no longer respond to this. We can only say that they are not the same Haidilao.

Before this, the most discussed topic was: Why is there no Haidilao in Chongqing?

And now, Haidilao is really coming to Chongqing, so what is everyone’s attitude at this time?

For die-hard fans of traditional Chongqing hotpot, Haidilao is like an invasive alien species. What they adhere to is just four words: Never eat it!

Moreover, in their view, Haidilao cannot survive in Chongqing for a long time and will close down soon.

For the young fashion group, Haidilao is like an Internet celebrity. With the intention of trying something new, they will definitely eat it for the first time.

Whether you will eat it again in the future depends on how you feel after the actual experience.

Because there is currently no Haidilao in Chongqing, most people have no actual experience.

For very rational people, everything needs to be based on actual experience. Without experience, no matter whether it is negative or affirmative, it is not convincing enough.

Some of them have actually experienced Haidilao, and their evaluations are both good and bad, and cannot be generalized.

There are also some who particularly love Haidilao. For them, this is something worth cheering for.

The news of Haidilao entering Chongqing was actually revealed as early as May. The source of the information at that time was from within the catering industry, but no substantive evidence was provided.

Subsequently, many people asked Haidilao officials for verification, but they received only very vague answers: There was a plan in Chongqing, but the specific location and time were not determined.

After causing a wave of heat, the exact address of the store was once again revealed.

So, is there a possibility that this is actually the news officially revealed by Haidilao, and then carried out targeted marketing publicity?

Finally, there is the Internet celebrity characteristic of Haidilao. In today's era where Internet celebrities are everywhere, shooting an interesting short video can be quickly and widely disseminated, and everyone enjoys it.

Therefore, many self-media have begun to chase hot topics and create content on these hot topics.

Regarding Haidilao’s settlement in Chongqing, judging from the previous comments of many netizens, we actually have some misunderstandings, which I would like to mention here.

Haidilao is not hot pot at all?

This view obviously needs to be combined with a specific context to be established.

In Chongqing, hot pot as a specific word refers to the traditional spicy hot pot, and other than that, we call it soup pot.

However, apart from the local language environment of Chongqing, hot pot is a big category.

As long as the ingredients are boiled in a pot, this cooking method is called hot pot.

If Haidilao only has service but no taste, it is impossible for a catering company to achieve such a large size and scale.

According to Haidilao's official website, Haidilao currently has more than 400 stores in China and nearly 30 stores overseas. All stores adopt a direct operation model and there is no franchise.

Previously, because I went to Xi'an to visit friends, I went to Chongqing Youpin to eat Haidilao once. Here I would like to briefly talk about my overall impression of Haidilao.

It has to be said that as a hot pot restaurant, Haidilao's service is indeed unique and has distinctive characteristics.

Because it was my first experience, I had a mentality of trying something new and did not feel uncomfortable because of the overly enthusiastic service.

As for Haidilao hot pot itself, it actually doesn't taste bad, especially apart from the spicy pot base.

However, Haidilao's spicy pot base is indeed inferior to Chongqing hot pot, because there is a big gap in the use of butter and chili.

The consumption level of Haidilao is indeed not cheap. The three of us spent 407 yuan, of which the four kinds of pot bases accounted for a large part.

Later, some netizens said that you can actually order Qingshui Ge, but we all thought it was too weird to eat hot pot like this.

The per capita consumption level of Haidilao is indeed high, especially in Chongqing where hotpot is very popular, it is basically 2-3 times the normal price.

Therefore, from a personal point of view, it is okay to try occasionally, but it should not be regarded as the main force.