The live video broadcast is a new traffic portal recently launched by Taobao, which is located under the Taobao section. If you want to have video/live broadcast rights, you must first be Taobao Daren V. Secondly, you need to send at least two video contents, and you can only open video and live broadcast rights after passing the examination. Video content specification 1. The video duration should not exceed 5 minutes (the size should not exceed 1M). Second, the content requirements 1. At present, the first phase of the video is open to the following content directions: clothing, beauty, maternal and child, outdoor sports, food, and digital. As for the content type of video, you can give full play to your professionalism and wisdom to choose the direction, but the following content type platforms will definitely not emerge: ① Simple and boring clothes introduce new and precious things; ② Simple commodity recommendation or introduction; 3 store baby description; (4) TV shopping sale is just an introduction to the function of a single product; ⑤ Content similar to TV advertisements; Remember that no matter what type of content, you don't have to avoid account information such as WeChat and Weibo. Once found, you will immediately cancel your permission to post videos. Of course, video content will also prevent pornography, gambling and poison. 2. Title specification: (The title can be up to 22 words) It can be a simple sharing or a practical tutorial, but in any case, please use your title to clarify the main idea of your video (what you want to do). Suggestion: video interest points+suitable objects+application scenarios+video content classification, such as: spring clothes+girls+shopping+slimming. 3, cover picture: 1, the size of 75*36, the picture can not be left blank on both sides; 2, the picture should be clear, and the main color of the picture should not be too dark; 3, the picture can highlight the theme, do not have words, but remember not to psoriasis; 4, the picture can be compared before and after, but it must be real; Specification of live broadcast content: As long as you are a big V and you have the right to live broadcast, then you can live broadcast your content, but there must be no live broadcast involving pornography and gambling, once you find a permanent title! Remember, the content specification of the cover picture and title is the same as the above video content specification! Note: Regarding the direction of content, Xiao Er gives a rough example of the following clothing categories: the demonstration of various combinations of beauty and beauty, the transformation scheme of a set of clothes, the matching scheme of bags, shoes and clothes, and even how to distinguish the quality, etc. Everything is in your wisdom. Beauty category: a complete (and of course partial) makeup loading process, the secret of choosing beauty cosmetics to share, and the experience of skin care, but it is recommended that the latter two videos should not be too long and entertaining, and no one will watch the dry explanation ~ It is recommended to compare the final makeup photo of the video with the photo taken before makeup at the beginning of the video. Mother and baby: knowledge sharing, experience in product selection, etc. Food: it can be the production process of food; It can be the process of finding a food shop; It can even be the process of tasting some special products, but the picture should be beautiful, the time should not be long, and the related products should be remembered in the content; Outdoor sports: sharing methods of exercise and fitness; Function analysis of various fitness equipment (but be careful not to appear only as a single item), etc. Digital: the evaluation content of baby; New product launch conference and other content; No matter what kind of content, remember to bring links to related products.