As a content entrepreneur, I personally think that before starting catering from the media, we should make full positioning, determine the writing direction, find your target audience, and then understand what they need most in business and what kind of help they can provide. These are the core foundations and correspond to the strategic direction.

As for how to show what you are thinking, how to start the title, and how to use words, videos, audio, etc., these are tactical, technical and detailed things. You need to combine your actual situation to see what you are good at, so what can you start with? In addition, these technical things can be done slowly and in the long run, and naturally you can accumulate your own experience and skills. Others will always learn from them, but can't be your own.

In a word, as long as your content is really useful, someone will naturally recognize your content. When you have a certain foundation and formed your own micro-community, you can start to build your own content marketing matrix step by step to achieve your desired goals.

What's more, platforms like headlines have their own distribution and push mechanisms, and they also have quite generous incentive policies. As long as you stick to it, you don't have to worry that the good content can't be seen by others, and you don't have to worry that the pay is not proportional to the income. Hang in there, come on 0 ~