In the Internet era, a mobile phone can handle lunch, which is an important embodiment of the new retail era. Packaging is the earliest form of takeaway. Although ancient, it continues to this day. With the popularity of mobile phones and the Internet, the take-away industry has developed rapidly. According to relevant data, the O2O market in the same city has exceeded one trillion yuan last year, and the market potential is huge, especially the take-away industry, which occupies a large part of the whole market share and is still growing.

Development direction of take-away platform

Recently, I saw many netizens on the Internet asking questions about the take-away market in villages and towns, such as "Is it feasible to take-away in villages and towns" and "Is there room for development of take-away in villages and towns". The netizens' answers are similar, such as: "the consumption level of villages and towns can't keep up", "the rural economy of villages and towns is not as good as that of county towns", "people in villages and towns cook at home" and so on. This shows that most people still have great "misunderstandings" about today's towns and villages. First, let's look at a set of data.

Is it feasible to develop a takeaway platform in towns and villages? He Yi Life answers many netizens.

According to the data, the per capita consumption level of villages and towns in China is about 23,055 yuan per quarter, and the average monthly consumption is about 7,685 yuan. This shows that the per capita consumption level of villages and towns is not low, the speed of national development is getting faster and faster, and the development of villages and towns is also advancing by leaps and bounds. The township take-away market has become a blue ocean, but there are no take-away platforms in many towns. The main reason is to analyze the current situation of major platforms. In 2008, when people were hungry, they were born. In the early days, it was mainly campus takeaway. After 20 13, various take-out platforms appeared one after another, such as Meituan take-out, Baidu take-out, He Yi Life, Didi take-out, etc., and then the "Hundred Regiments War" broke out in the field of take-out platforms. During this period, many platforms were either eliminated or acquired. So far, the most well-known and detailed are the two giants in the take-away industry, Meituan and Hungry. The national takeaway market is divided by two giants, which can be described as "two legs independent". But there is an old saying-"What you get, what you lose".