Internet celebrity Lang Weixian has recently caused a stir on the Internet due to the issue of terminating her contract with the company. According to the boss of Lang Weixian, the boss has always treated Lang Weixian as his younger brother and treated Lang Weixian very well. But now, in order to develop independently, Langweixian not only terminated the contract with the company, but also took away the company's resources and employees. As a result, many of the company's businesses were unable to operate normally, which undoubtedly had a great impact on the company's development. Most netizens also commented: Langweixian's approach is a bit like burning bridges. In order to seek better development for itself and terminating the contract with the company, there is nothing wrong with this approach, but burning bridges and ungratefulness is embarrassing. Therefore, after this series of events, it was difficult to open his account.

The reason why Internet celebrities become popular depends on the vast number of netizens. Whichever side the netizens stand on, Internet celebrities will become popular. Otherwise, if no one cares about it, there will be no possibility of building an account. Langweixian's behavior has caused a lot of criticism, and he has also encountered a lot of fans turning negative and being cursed. Usually if we don’t like a person, we won’t watch him, we won’t be interested in his videos, or we will block him or unfollow him. Under the influence of Langweixian's approach, I believe many people don't like him, so more people will unfollow him and block him from watching his videos. As a result, Langweixian's traffic was affected.

What Internet celebrities need most is video exposure and traffic. Without these two magic weapons, there is no way to start an account. That’s why some Internet celebrities rack their brains to come up with copywriting, and even do some unbelievable things for the sake of being famous. Langweixian was previously positioned as a gourmet eating broadcast anchor. Under the influence of many Internet celebrity eating broadcast anchors and Langweixian's current reputation, it is difficult for Langweixian to stand out. And for many netizens, what netizens like to watch are always videos that are novel, interesting, and positive. Therefore, if Langweixian cannot wash away the impact of the termination of his contract, he will still be boycotted by netizens.

Very few Internet celebrities can remain popular. Internet celebrities who can remain famous are those who have always made videos carefully from the perspective of netizens. In short, Langweixian has disappointed many netizens, and it took a lot of time and energy to make his new account well done.