In order to promote the development of the commercial circulation industry in Dejiang County, actively build a consumption platform, and effectively stimulate consumption, our county launched a campaign with the theme of keeping integrity, promoting consumption, advocating low carbon, and benefiting people's livelihood from April 2, 20XX to May 4, 20XX.

Consumption promotion month activity.

During the entire consumption promotion month, the market was prosperous, both purchases and sales were strong, and there were many highlights and outstanding features, which fully demonstrated the county's commercial brand, further promoted consumption, and achieved both economic and social benefits.

1. Basic information The Dejiang County Consumption Promotion Month activity was officially launched on April 2, 20XX. The 33-day consumption promotion month activity came to an end on May 4. This activity is organized by supermarkets, home appliances, catering and other industries.

Nearly 48 stores of more than 40 companies participated, achieving simultaneous growth in sales and profits.

According to monitoring statistics from the Dejiang County Business Center, participating companies in this consumption promotion month achieved sales of 38.42 million yuan, a year-on-year increase of 32.78%, including 10.25 million yuan from supermarkets, 16.81 million yuan from home appliance companies, and 11.36 million yuan from the catering industry.

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2. Development methods (1) Government guidance and enterprise participation.

This activity uses government guidance, business participation, and media promotion to carry out consumption promotion month activities, give full play to the role of festivals in boosting the market, meet residents' material and cultural needs, tap consumption potential, enhance consumer culture, and promote the county's commercial brand

In order to improve the visibility and reputation of the project, the company is advancing in an orderly manner in accordance with the government's planned time schedule.

(2) Use media resources to carry out all-round and multi-angle publicity.

In order to guide merchants to widely participate in the consumption promotion month activities, the business center conducted extensive publicity on the event time, methods, content, participating companies, etc. through various relevant news media in the early stage of the event. Each company issued a unified design and production of promotion month promotional logos and posters.

According to survey statistics, the social awareness rate of this event reached 70%, and the corporate awareness rate reached 100%.

(3) The forms of activities are flexible and diverse.

Strengthen work guidance for participating merchants based on the activities of each enterprise.

Enterprises adopt a variety of promotional activities such as discounts, exchanges, draws, members of selected products to enlarge the "price", and receiving gifts with the sales receipt of the day to provide consumers with high-quality and low-priced goods and services.

3. Activity results (1) The number of participating companies is gradually increasing, the scope of activities is wide, and the enthusiasm is constantly increasing.

In addition to the participating units from previous years, this year also added Lezhigo Supermarket, Hongfa Supermarket, etc. The consumer activities benefited our county and neighboring towns. The company's unique theme activities attracted the enthusiastic participation of the majority of residents.

(2) The activities are diverse in content to meet the needs of various consumer groups.

Supermarkets such as Lezhigo, Hongfa, Jiahui, and major catering companies have successively launched promotional activities, focusing on people's livelihood commodities, daily chemical products, and department store premium products. Members can amplify the "price" to allow consumers to save more! Combined

Thematic activities such as redemption and card swiping draws are used to stimulate consumption, enrich residents' consumption life, create a strong consumption atmosphere, and achieve good results.

Exciting promotional activities keep consumers overwhelmed.

For example, Hongfa Supermarket can receive gifts by showing sales receipts on the same day, and Delong Electric, Shunfeng Electric, Huaxing Electric, etc. can participate in lottery activities when making purchases, allowing residents to consume happily and have endless fun.

(3) Supermarket performance has increased significantly.

As of May 4, four supermarkets including Lezhigo, Jiahui Supermarket, Sanhe Supermarket, and Hongfa Supermarket achieved sales of 10.25 million yuan, a year-on-year increase of 22.85%, among which daily necessities, affordable vegetables, and fresh aquatic products

The most popular.

(4) Promotional results in the catering industry are remarkable.

The catering industry in our county actively participated in this event. Large-scale famous catering stores represented by Gourmet Meike, Dayayuan Restaurant, Sihai Huicheng, and Harmony Garden carried out various forms of food promotion, discount promotions, green promotions, etc. during the consumption promotion month.

The food promotion activities are rich in content and exciting, and have achieved good social effects and economic benefits.

(5) Credit consumption and green consumption habits are gradually gaining popularity.

During the consumption promotion month, you can participate in lucky draws and other activities by spending money at designated merchants.

China UnionPay Guizhou Company is responsible for technical support for UnionPay cards issued by various banks. Banks and financial institutions work closely together. During the event, consumers who use credit cards to make purchases can receive preferential activities such as exempting credit card handling fees to promote credit consumption among residents.

With the slogan "green consumption, environmentally friendly shopping", during the event, the use of disposable plastic bags in supermarkets in our county dropped by 30% year-on-year. The number and frequency of residents recycling reusable bags for shopping is constantly increasing. Sustainable, green,

The concept of low-carbon consumption is gradually gaining popularity.

At the same time, it also encourages manufacturers and sellers to establish a sense of responsibility for environmentally friendly production and marketing, promotes the concept of circular consumption among consumers, guides green and low-carbon consumption, and meets the people's expectations for a healthy life.

4. Suggestions for the next step (1) Select opportunities to carry out promotional activities based on the actual situation of our county.