Mid-Autumn Festival shopping mall activity planning book

With the passage of time, the hard work has come to an end, and we will contact with new knowledge, learn new skills and usher in new work goals. Let's make a plan for our future work. I believe many people will find it difficult to write the planning book. The following is the planning book for Mid-Autumn Festival shopping malls I collected for your reference, hoping to help friends in need.

Mid-Autumn Festival shopping mall activity plan 1

1. Activity theme: Meeting in Golden Autumn

2. Activity slogan: "Gold is happy" and "Gold is colorful" continuously

3. Activity target: consumers

4. Activity time: August 23rd, xx to September 22nd, xx

Secondly, with the arrival of Mid-Autumn Festival, we plan and implement a series of large-scale promotional activities to stimulate consumer groups, attract target consumer groups and potential consumer groups, and maximize sales.

Sixth, the activity mode

is the most important;

during the activity of "gift" for consumption, when jewelry gold is bought in 5 yuan or investment gold bars are bought in 5g, send a key chain with the moon. The key chain of the moon has various shapes and is exquisitely made, and it is best to have blessings such as Happy Mid-Autumn Festival, Health and Longevity, and Peace is a blessing on it.

operating instructions: (1) the key chain is customized by the store according to the expected sales, and each cost is controlled to two yuan; (2) It is best to have a brand on the key chain. Customers who meet the requirements will get it at the gift distribution office with the commodity guarantee form, and stamp the guarantee form with the second stamp

after receiving it; Tuan Tuan Yuan Yuan

When jewelry gold is purchased in 1 yuan or investment gold bars are purchased in 1g, you can take a 7-inch family photo with the guarantee as a souvenir

Time (Mid-Autumn Day), place (in the Chinese gold shop), and (co-organizing with Kodak, a certain photo studio)

Operation instructions (1) live scenery, creating an atmosphere of Mid-Autumn Festival, or arranging modern reunion and festive scenes; (2) Incorporate the brand in the store, and you can think of Zhongjin when you see the photos later.

the third; Dream Round "Ten Minutes" Shoppers

Buy in a limited time for ten minutes. During the snapping time, jewelry gold is given a discount of two yuan per gram, which is subject to the settlement time of the cashier. When certain music plays in the store, the snapping begins, which will help your dream come true!

operating instructions: (1) do not inform the specific snapping time in advance to ensure the order on the spot; (2) set up a snap-up area and publicize it; (3) Gold bars do not participate in this activity < P > Fourth; During the "sheep shopping"

activity, you can enjoy a discount of 81.5

when you buy jewelry gold from 1 yuan or investment gold bars from 1g. You can buy any one of the products at the cartoon gold counter with patent characteristics of "Happy and Big Big Big Wolf". Operating instructions: consult counter staff

VII. Venue layout and publicity

1. Outfield layout

. Put a table with activity leaflets on it. Put a pair of X-stands on both sides of the table for this activity, and assign special personnel to be responsible for

2. Layout of infield

(1) Set up special counters for Mid-Autumn Festival, such as golden moon cakes, and set up guiding signs to display them in various ways, which gives people a rich feeling.

(2) launching Mid-Autumn Festival commodity combination sets (gold bars), and classifying products, such as 5, yuan, 1, yuan, 15, yuan, etc.

(3) placing commodity gift boxes and exquisite wrapping paper (serving gift customers) at the checkout counter

3. publicizing

(1) adding the content of autumn activities to the LED display screen;

(2) At the scroll screen at the head of the store, the details of the activity are played circularly;

(3) Invite new and old members to convey the golden autumn activities;

(4) In the sales in the early stage of the activity, the salesperson widely publicized the Golden Autumn activity;

(5) Make a special leaflet page for this activity;

(6) Arrange employees to send orders in crowded squares at night to increase publicity;

(7) Warn up the market through newspapers or radio in advance for this activity;

(8) planning of the building beside the railway station;

(9) media publicity content;

(1) Golden autumn special commodities (golden moon cakes, Mid-Autumn Festival gold stamps, etc.) are listed for sale;

(11) the content of activities related to the three-round golden autumn;

(12) Time and place of this activity.

VIII. Activity budget

1. Activity key chain to be determined

2. Family photo 7-inch 7 yuan

3. Five lanterns to be determined

4. Couplet to be determined

5. A pair of 7 yuan (not a pair of 3) for event publicity

6. Event publicity leaflet to be determined

. This activity is "Mid-Autumn Festival" and "National Day". The Mid-Autumn Festival focuses on the main activity line of "Mid-Autumn Festival is more affectionate", fully highlighting the three festival characteristics of Mid-Autumn Festival, such as reunion, affection and gift, and impressing consumers with extremely human activities. The National Day chapter is based on "Happy National Day Ode to Joy", which is divided into four series: Lucky, Affordable, Membership and Fashion. Through the National Day series of merchandise promotion activities, we will strive to win the peak of merchandise sales and the personalized word-of-mouth and price word-of-mouth, so as to truly penetrate our holiday market.

Second, the activity time:

The National Day holiday ended on September 23rd, 2xx-October 8th, 2xx

, and the Mid-Autumn Festival gift-giving and reunion dinner were held before the 6th, so the time of this activity was set as above.

III. Theme of the event: "Happy Mid-Autumn National Day, Happy Mid-Autumn Festival, Wonderful xx"

IV. Content of the event: Mid-Autumn Festival: "Happy Mid-Autumn Festival, Strong Feelings"

"Happy in XX, Stronger Feelings"

1. Mid-Autumn Festival in 2xx-Moon Cake Exhibition

Cool Food Festival.

2, 2xx Nourishing Health Products Festival

The Mid-Autumn Festival has always been the peak season for the sale of health products, especially after the large-scale promotion of health products advertisements in recent years, more and more consumers have chosen health products as gifts in the Mid-Autumn Festival. On the other hand, because health products have considerable profit margins, suppliers should make considerable efforts in promotion and coordination. Therefore, fully integrating the Mid-Autumn Festival promotion activities of various health care products manufacturers and holding a nourishing health care products festival can effectively reduce the promotion cost on the one hand, and effectively stimulate the sales of health care products during the festival on the other hand.

3, 2xx years of famous wines and special products gathering exhibition

Mid-Autumn Festival is the peak season for wine sales, coupled with the peak of the National Day wedding banquet, the consumption potential of wine is considerable, so the development of famous wines and special products gathering exhibition can further stimulate the growth of wine sales. (cigarettes are not allowed to do activities. We can make gift baskets out of cigarettes, wine, health care products, etc., and then sell them at a reduced price, which can be avoided. )

4. "xx sends affection, Mid-Autumn Festival presents"

Every time you buy moon cakes or tonics in this supermarket in 2 yuan, you will get a beautiful gift. (Gifts are suggested to be fashionable items such as red wine and lighters)

National Day article: "Happy National Day Ode to Joy, xx Gift to the Sky"

1. "Happy Lucky Ode"

The wheel of fortune keeps turning, and the gifts are sent again and again!

All customers who shop in this supermarket over 66 yuan will have the opportunity to turn the wheel of fortune once, 132 yuan twice, and so on! You can get the corresponding prize in the pointer.

2. "Ode to Joy and Affordability"

During the 7-day National Day holiday, a super-shocking price was launched every day. Let customers feel real benefits.

3. "Ode to Happy Members"

Hundreds of member products are launched, so that members can feel that there is a substantial difference between getting a membership card and not getting one. Let customers who are not members see the benefits of membership and want to be our members. Let Hualian's membership card become one of the must-have items.

4. "Ode to Happy Fashion"

Fashionable home textiles give gifts again, and happy coupons keep coming!

Anyone who buys home textiles in 1 yuan will get a home textile shopping voucher from 2 yuan. You can get two tickets for shopping in 2 yuan, and so on! (Suggestion: Home textiles can also stimulate newlyweds to buy packages in the form of packages for the climax of the National Day wedding. )

V. Coordination of activities:

Purchasing office: negotiate with suppliers about the appropriateness of activities and gifts.

operation office: provision of sites and heaps.

Planning Department: the layout of the site, the production and distribution of DM, and the supervision and implementation of activities.

VI. DM

The page size is 4K and 8P, and the cost is about 6, yuan.

the specific content is based on the overall arrangement of the company. Mid-Autumn Festival shopping mall activity plan 3

1. The purpose of the supermarket Mid-Autumn Festival activity plan

The supermarket Mid-Autumn Festival promotion activity is to promote the sales of supermarkets with the consumption of Mid-Autumn Festival moon cakes, which is conducive to stabilizing existing customers and enhancing the image of supermarkets within the business circle. It is estimated that the average daily sales will increase by 1%-2% during the promotion period.

Second, the contents of the Mid-Autumn Festival activity plan in the supermarket

1. Buy Mid-Autumn Moon Cakes and send Coca-Cola

Buy Mid-Autumn Moon Cakes above 1 yuan and send 2 bottles of 355ML Coca-Cola. (worth 3.6 yuan)

Buy Mid-Autumn moon cakes above 2 yuan and get 2 bottles of 125ML Coca-Cola. (worth 9.2 yuan)

Buy Mid-Autumn moon cakes from 3 yuan and get 2 bottles of 2xxML Coca-Cola. (value 13.6 yuan)

2. Gift baskets: 298 yuan, 198 yuan and 98 yuan respectively.

298 yuan gift basket: seven-star cigarettes+California Joy+value 8 yuan Mid-Autumn Moon Cake+melatonin

198 yuan gift basket: double happiness cigarettes+harvest dry red+value 6 yuan Mid-Autumn Moon Cake+brain relaxation

98 yuan gift basket: value 4 yuan Mid-Autumn Moon Cake +2 yuan tea+California prune

3. On the same day, a single ticket is full of 59 yuan, and darts can be played at the activity area at will. Full of 99 yuan, you can buy prizes for darts twice; Over 129 yuan, darts buy prizes 3 times. Gifts mainly focus on moon cakes.

Third, the Mid-Autumn Festival activity plan of the supermarket-supermarket layout

(1) Outside the supermarket

a, make Mid-Autumn Festival propaganda above the free parcel locker;

b, on the protective frame, pack the wall column and paste some holiday colorful pages to create momentum;

c, in the square, it is possible to hang balloons and pull them vertically;

d, at the entrance, hang the banner of "Happy Mid-Autumn Festival in * * Supermarket".

(2) In the supermarket

a, the walls of the main passage and slope are decorated with self-adhesive stickers to enhance the festive atmosphere;

b, the flag provided by Coca-Cola Company is hung over the whole supermarket;

c, in the moon cake area, the publicity of "Good Gifts for the Millennium" is put on the background and two columns; Coca-Cola promotional materials are posted on both sides;

d, hang red lanterns over the moon cake area.

iv. Mid-Autumn Festival activity plan of the supermarket-activity fee

Mid-Autumn Festival activity series gifts: 6,

Layout fee inside and outside the plan: 8,

Mooncake fee: 6,

* * Count: 128, RMB

V. Mid-Autumn Festival activity plan of the supermarket-work arrangement

The administration department should coordinate the procurement; The scheduled indoor layout was completed on August 18th.

2. The purchasing department is responsible for introducing mooncake manufacturers, and each manufacturer charges promotion fees above 8 yuan. At the same time, it is responsible for formulating the moon cake price and market research plan, and completing the relevant plan before August 8.

3. The Engineering Department shall arrange personnel to be responsible for the arrangement of power supply and the installation of lighting on site, which shall be completed before August 18th.

4. The loss prevention department is responsible for loss prevention and theft prevention in supermarkets.

5. The fresh food department is responsible for making exquisite moon cakes.

Planning scheme of Mid-Autumn Festival activities in shopping malls

Theme of activities: enjoying the moon, eating cakes and entertaining Mid-Autumn Festival

Activity time: 2xx.9.619: -21:

Venue: the lawn on the left side of the comprehensive building (opposite to the construction building)

Activity concept: full moon, far from home and round people < * * * Share the joy of Mid-Autumn Festival

2 Further strengthen the students' collective concept, cultivate team consciousness, and show their individual talents.

Activity preparation: Hu Chunyan is responsible for purchasing moon cakes, fruits and snacks; Huang Zhihong is responsible for borrowing digital cameras; Zheng Sufang numbered the prizes (towels, chess, paintings, etc.) for those who had been punished in the activities and had outstanding performances in lantern riddles and Latin songs competitions to choose at will.

Activity flow:

1. Appreciate the moon, distribute moon cakes, and feel the beautiful meaning of Mid-Autumn Festival (you can call your family to express our best wishes)

2. Briefly introduce relevant information about the origin and significance of Mid-Autumn Festival (Li Jing is in charge), and at the same time, please tell us about the past Mid-Autumn Festival and share happiness and fun with your classmates.

3: Interactive Games

1. Count from 1-99 on seven orders, but when someone counts a number containing "7" or a multiple of "7", it is not allowed to count. You should pat the back of one person's head and the next person will continue to count. If someone reports the wrong number or shoots the wrong person, he will be punished (to tell the truth, the punished person will choose one classmate of each sex at will, and ask them to ask questions and answer them sincerely; Or accept any questions from other students, choose three questions from them and answer them sincerely. Choose one of the two. The host can appropriately ask the questioner to ask more pointed questions)

2. Everyone has formed a circle at the beginning of the whole activity in idioms solitaire. At the beginning of this game, the host chooses a person who starts to say the first idiom, and then one by one goes on in a clockwise order. If the last word of the idiom of the last person is the first word, (for example, if I say four happiness and get rich, you have to say an idiom that starts with wealth. For example, with deep pockets, and then it starts with thick, and so on. Whoever doesn't say it within 1 seconds or 2 seconds will be punished. (Punishment: it means letting everyone run for one to three laps, and then in the process of running.