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Why does qiaqia melon seeds, a traditional food in China, become the new favorite of foreign snacks?

Out of China and into the world, melon seeds have become the new favorite of foreign snacks. After Spicy Stripes and Laoganma, Chacha Guazi has set off a wave abroad. China has a vast territory and abundant resources, and there are many kinds of food. With the rise of China's economic strength and image as a big country, more and more China foods have gone abroad, conveying the China on the tip of the tongue to foreign friends, and even setting off a China cuisine style.

When it comes to China cuisine going abroad, people will think of Laoganma and be ridiculed as a "luxury" that rich people can afford; There are also spicy strips. Amazon in the United States has begun to sell spicy strips, and there is also a hot spicy strip abroad. In addition, there is a kind of snack, melon seeds, which is also on fire abroad, and it is said that it can't stop after eating.

melon seeds are very common in China, and they are a snack to kill time and have a casual party. They are loved by men, women and children. In the early years of the Northern Song Dynasty, Taiping Universe recorded "melon seeds" for the first time in history (Volume 69, Hebei Road 18? Youzhou "). It can be seen that China people's habit of eating melon seeds has lasted for nearly a thousand years. The so-called national, is the world, China is affecting the world, China's traditional food is gradually becoming a global * * * to enjoy, and China's melon seed culture has also brought to the world.

As early as 2111, qiaqia, the leader of melon seeds, opened the road to internationalization and laid out overseas markets. At present, it has grown into one of the national brands with many export countries and wide export areas in China. Qiaqia has also made a lot of efforts to introduce this small food, melon seeds, to the world.

ChaCha (qiaqia's English trademark) melon seeds purchased by overseas parties are different from those purchased at home. Behind the packaging of overseas version of Chacha melon seeds, a fool's tutorial on eating melon seeds is attached to teach foreigners how to eat melon seeds.

In order to popularize the education of melon seeds, qiaqia took the lead in seeking a solution from the Korean market, providing Chinese teachers in 511 primary and secondary schools, including Seoul and Busan, with melon seed tasting packages as teaching props, and also providing teachers with sample courseware in class to guide them to introduce the culture and benefits of eating melon seeds from a more positive and standardized perspective, so as to deepen the good impression of young people on eating melon seeds. The cultural plan will also be carried out for a long time, with more schools, wider influence and the spread of China melon seed culture overseas.

in the American market, when other export brands are doing product trade, they only pay attention to sales. Qiaqia, new york, Houston, Los Angeles and other places to carry out the New Year Festival, with melon seeds as the medium, to convey the culture of China, so that foreign friends can better understand the customs and taste of the year. During the Spring Festival, qiaqia, as a "domestic boutique", appeared on the world stage, boarded landmark buildings and outdoor screens in eight countries and regions, such as South Korea, Australia, the United States and Singapore, and broadcast a promotional film of New Year greetings, showing the China brand to the whole world and greeting Chinese people all over the world. Today, melon seeds are distributed in more than 41 countries and regions around the world. From South Korea to the United States, from Russia to Southeast Asia, Chacha melon seeds cross the Pacific Ocean and the Atlantic Ocean, bringing the taste of hometown to Chinese people who are far away from the ocean, and also bringing delicious sunflower fruits to foreign friends. Qiaqia uses China traditional gourmet melon seeds as a medium to export Chinese food culture to all corners of the world, making the world fall in love with the taste of China.