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Reflections on the overall design of book binding

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Introduction

Books are carved and carved on certain media.

binding design refers to the overall design from manuscript to book. Format, font, layout, illustration, cover, protective cover and art design of paper, printing, binding and materials in advance.

Book binding design refers to the overall design of the book, including the external binding design and the layout design of the text. The external binding design of books includes the selection of book format, the determination of structural style, and the artistic design of book cover, protective seal, ring lining, main title page, insert and so on. The layout design of the book text includes the layout design of the book core, the selection of words, the determination of the core, the layout of words and the layout of pictures and texts. Book binding is actually a comprehensive art of Communication visual art, printing art, Graphic design, Editorial design and Desk Top publishing.

whenever people talk about book binding design, they often use cover design to replace it naturally. Therefore, in actual design, the overall design is rarely combined with book content. Indeed, the appearance and binding of books are eye-catching and can stimulate readers' strong desire to buy, so designers exaggerate the relationship between content and form in design and blindly pursue the commercialization of cover. However, in the final analysis, the art of book binding is attached to the content of books and serves the text. Clothing is about fitting. The ancients said, "Too much is too late", and the excessive packaging of books has fundamentally obscured the essence of books and lost their true colors.

No matter how the book itself is expressed, it must obey the spiritual connotation of the book and the overall effect of binding, instead of singing a monologue. The whole of a book is not covered by an envelope, a cover and a ring lining.

1. cover is the key to the overall design of books

cover design is the facade of book binding design art, which reflects the contents of books through the form of artistic image design. In today's dazzling sea of books, the cover of books plays a silent salesman role, and its quality will directly affect people's desire to buy to a certain extent.

1.1 The cover is the appearance of the book

The cover not only reflects the content and nature of the book, but also gives readers beautiful enjoyment, and also plays a role in protecting the book. Cover design includes the title of the book, the name of the editor, the name of the publishing house, the decorative image, color and composition. How to make the cover reflect the content, nature and genre of the book, and how to make the cover play a role in inducing people's psychology and enlightening people's thinking is the most important part in the cover design.

1.2 the shape of the cover design

the shape should have obvious characteristics such as the reader's age and cultural level. For example, the image of children's books should be concrete, true and accurate, and the composition should be lively, especially informative and interesting; For young and middle-aged readers to the elderly, the image can gradually shift from concrete to abstract, and symbolic methods should be adopted, and the composition can also shift from lively form to serious and solemn form.

1.3 Color of cover design

Color is determined by the content of the book, the age and cultural level of the readers. Bright colors are mostly used for children's books; Calm and harmonious colors are suitable for reading materials for middle-aged and elderly people; Colors between bright and gray are suitable for young people's reading materials.

From the analysis of cover design alone, design concept, positioning and formal beauty are an organic and inseparable whole of cover art performance. Books are the condensation of various cultures, so designers need to capture deeper meanings. In particular, it relates to the overall design of the envelope, protective seal, cover and so on.

2. The spine is an important factor in the overall shape of books

Although the spine is small, it is the connection point between the front cover and the back cover. When the book stands on the bookshelf, it is presented to readers as a representative of the overall image of the book. Therefore, the spine is the link of the whole book design in artistic treatment. Whether it is placed on the bookshelves of bookstores or in the bookcases of living rooms, the spine can first tell people what book it is, who wrote it and which publishing house published it. In the first visual impression, there is a touching and eye-catching appeal, which produces a subtle * * * sound between readers and authors, giving readers a deep first impression, which is an important role. In recent years, the design of spine has begun to change. So, how to use its limited capacity? Different spine has different emotional appeal, and the round spine gives people a sincere and euphemistic impression; The square ridge is strong and has a solid and simple feeling. Different fonts have different functions, and different font forms and combinations play a unified and coordinated response. For example, bold, song and amber can all play irreplaceable roles.

3. Layout design is the core of the overall design of books

With the development of book binding art, layout design has attracted people's attention to a certain extent, but compared with the cover, people pay far less attention to it. The text is the core of a book, and it is also the part that readers are most concerned about. Therefore, the layout design is in an important position. How to design a beautiful layout is not enough for Art editor alone, but also for the cooperation of text editors to make the content compact and easy to read, so as to strengthen the communication between editors and readers.

The layout design has changed a lot, which provides designers with a vast world to exert their creativity. In ancient China, the layout of books published in the Song and Ming Dynasties was really exquisite, but it was an ancient book style after all. As a study of the history of books, it is ok to understand the forms of historical traditions. After all, they are too far away from the appreciation habits of contemporary readers. In Europe in the middle and late 19th century, apart from professional book artists, painters, sculptors, architects, writers and poets began a revolution in book binding art, mainly focusing on layout design, and extended to illustration art and cover design. At the beginning of the twentieth century, Bauhaus of Weimar, Germany, founded constructivism, which is a rational and logical art and has influenced many countries. Later, the birth of new objectivism became a milestone of modern book art, which emphasized the function of layout design and used appropriate forms to obtain the connection between form and content and between author and reader. Now, the influence of this functional layout design is even greater than that of that year, especially in art albums, photography albums and professional books.

3.1 the design of the center position

in the layout design, the design of the center position is also very important. The mind of the edition has a direct impact on the reading effect of readers. Keep a moderate proportion between the center of the edition and the white margin around the center of the edition. If the white margin is too large, it will affect the capacity of words. If it is too small, it will make people feel dull and depressed. If readers want to write their eyebrows or feelings, there is nowhere to put pen to paper, and it is difficult to find pleasure in reading. Just like a designer, huh Kapal said: "White margins are good for reading, which can avoid layout disorder and help stabilize the line of sight." This is where the art of layout design lies, and the organic combination of this art and cover art constitutes the unity of book binding art. In this sense, layout plays an important role in the whole art of book binding. A good cover design must have a matching layout to set it off, otherwise it will lose its brilliance. As the saying goes, "Good flowers need green leaves", and layout design plays this role in the overall binding.

3.2 the role of text design in the layout

the role of text design in the layout is irreplaceable by any other form. Judging from the four most commonly used printing fonts in China, Song typeface is dignified, vertical and thick, horizontal and thin, with moderate stroke density, which saves the least effort when reading, and is suitable for typesetting text; Song-like fonts are beautiful, with meticulous strokes and the same stroke thickness, which is close to the font in Chinese woodblock books. Generally, books use it to print the text, arrange footnotes and post-notes. The characters in regular script are soft, soft and firm, and smooth, close to handwritten glyphs, showing a beautiful cultural feature. This kind of characters is suitable for children's books. Bold characters are strong, uniform in thickness and extremely eye-catching, also known as square-headed characters, which are slightly larger visually than other fonts of the same size, so they are often used to make a fuss. Therefore, there is a certain relationship between fonts and books, which cannot be rigidly defined. Therefore, to establish a relationship between fonts and the unique style of a book, we should not rely on fancy fonts, but rely on designers to generate an artistic perception and painstaking management of font selection and arrangement on the basis of understanding the characteristics of book content. As long as the font is arranged properly, just like the font arrangement on my next two pages, as long as the font is used reasonably, a clear, orderly and lively written effect can be produced.

3.3 Illustration design

Illustration is a kind of painting, but it is different from ordinary independent appreciation painting, and it has relative independence and necessary subordination. Illustration must have certain painting conditions, not rely on words, but also express a certain theme from its image itself, and at the same time, it must obey the original work and become an assistant.

There will be more than one illustration in a book, so the relationship between illustrations is also a whole problem. As the title for the opening of the article, the tail ornament for the closing and the illustration in the middle of the text, we should properly handle the relationship with words and space. The whole set of illustrations should have an overall design arrangement when conceived. The illustrations from the cover, ring lining, title page to the end, as well as decorative patterns, should run through the theme of the book, so that the book binding can be harmonious and perfect, and readers can fully enjoy the spirit during the tour.

Illustration design is an important factor of active book content. With it, readers' imagination and understanding of the content can be brought into full play, and an artistic enjoyment can be obtained. This is especially true for children's books, because children's brains are not well developed and they lack rational understanding of things. Only more illustrations can help them understand and arouse their interest in reading. The following two pages are illustrations of two short stories in my graduation design book.

3.4 color design

What I designed is a fairy tale book. As far as children's books are concerned, the colors should be aimed at children's lively, innocent and lovely characteristics, and the colors are often treated as high-key, which weakens the intensity of various contrasts and emphasizes the soft feeling.

For readers, due to different cultural attainments, nationalities and occupations, they also have different preferences for the colors of books.

3.5 folio design

The folio size of a book is the first consideration for designers. The design of folio should be dominated by readers' habits, and the appropriate proportion should be selected according to the purpose and characteristics of the book. This ratio is nothing more than the difference in length and width, and the difference between different formats is very small, but it gives people completely different psychological hints and aesthetic tastes. At present, the popular folio in China is mostly 32-and 16-folio, which is relatively monotonous. To change this situation, we must be bold and innovative.

The size of my graduation design book is 2×2mm square.

4. Binding materials are the composition of the overall design of books.

Paper is the world where the design of binding designers can be freely displayed. After the designer has carefully created the four elements of words, images, colors and materials, the printed paper will be folded into a book and then read in his hand. This is the formation of the basic creativity of a book. In principle, designers must choose photos and materials when designing. At the same time, it is necessary to deal with the subtle differences between horizontal textured paper and vertical textured paper, the differences of paper texture and color, and use appropriate plate-making printing methods.

Various materials, with their different textures, colors and textures, can show strong individual colors. Through the clever and deep excavation of their functions by the binding designers, paper can induce readers to have different psychological reflections. The various mimetic functions of binding materials deepen the connotation of the book.

There are endless textures in all kinds of special papers for binding, such as the length, thickness, bending, vertical and parallel of lines; The combination and arrangement of various forms, such as fluctuation, will produce the contrast and fluctuation rhythm between dispatch and static, strong and weak, fast and slow, external and internal, and the vivid expression of luxury and simplicity, elegance and vulgarity, reality and abstraction.

Reasonable selection and application of binding materials can give full play to the expressive force and creativity of books. Thus, the knowledge and artistry of books are transmitted, showing extraordinary value-added effect.

In my graduation project, the book cover is made of wood. I tried to make a book box out of wooden boards, and carved figures on it by hollowing out and carving.

5. The style that should be reflected in the overall design

China has a long history of culture. The ancient books of China in history, such as the top of the sky, the column, the layout, the font, etc., all have unique national styles and aesthetic characteristics. In line with people's needs and aesthetic consciousness at that time. Nowadays, we have tens of thousands of books with flowers and flowers. The mutual reference, mutual penetration and mutual transformation between traditional and modern forms of culture have gained strong expressive force and appeal for innovation and development. Therefore, as today's designers, we should widely absorb the literacy of Chinese and Western cultures, be good at accepting foreign good things, learn from others' strengths, make up for our own shortcomings, and cast our own characteristics. Every era and every nation has a specific artistic style, which is not formed by subjective will, but on the basis of long-term historical and cultural traditions and production and lifestyle.

how to make the book binding design truly complete, instead of wandering outside the content, is a subject to be seriously considered. We should root our own design ideas in the national soil, look at the colorful art treasures at home and abroad, and find the coordinates of our national art. The works with the most world significance must be the most national. When expanding the national style of book binding art, don't ignore its real source.

Conclusion

The whole book is specifically reflected in the various components of the book content-layout design, illustration and font size design. To make it a whole, this is an important work link that designers must complete, and any excellent book design can't go beyond this link. Excellent binding design is to give full play to the relationship between its elements and achieve a complete beauty from the outside to the inside, so they should be coordinated and considered as a whole to become a complete unity. Moreover, the understanding of the art of book binding can not stay on the surface. While discussing the overall artistry of book binding, we should integrate the relationship of various factors to achieve a perfect performance and create something that everyone has nothing in his pen and everything in his heart.