Creative plan for Valentine's Day activities in restaurants in 2122 (5 general articles)

In order to ensure the scientific and orderly activities, it is usually necessary to make a complete activity plan in advance, which is the detailed rules, steps and arrangements of specific actions for an activity. So how should we make an activity plan? The following is my carefully organized creative plan for Valentine's Day activities in 2122 Restaurant (5 articles in general), for reference only, and everyone is welcome to read it.

1

1. Publicity and positioning

With the increasing competition in Yangcheng catering industry, the era of personalized development of Yangzhou catering has come, and the era of earning high profits in the market by relying on first-and second-class catering varieties is gone forever. Only by positioning your own restaurant as a personalized catering can you be invincible among many peers.

What is the "personality" of catering? It should be like a beautiful woman with both inside and outside, not only the face of an angel, the figure of a devil, but also the beauty of mind. If a restaurant has only a formal personality, but a pot of rotten dishes is cooked, its personality is pale; If the food is first-class, but the decoration of the store is just like picking up a few tables and chairs by the roadside, it is also a pity.

As an ancient saying goes, "Only one scoop of water is enough for three thousand". The xx Chinese-Western compound restaurant with such elegant atmosphere is undoubtedly the best place for white-collar workers and young talents in Yangcheng to love and enjoy their lives. Therefore, if xx Chinese and Western Compound Restaurant is packaged into a "love restaurant" full of personality, it can not only make maximum use of existing resources and save unnecessary waste, but also make people clear at a glance, fall in love at first sight and never forget anything in the information age full of all kinds of information, so as to obtain the maximum publicity effect with the minimum publicity cost.

Therefore, we specially tailored the propaganda theme of "The Most Romantic Love Restaurant" for xx Chinese and Western Compound Restaurant. It is suggested that merchants launch various colorful planning activities around this theme in future publicity activities. Now it's only one month before Valentine's Day next month, so it's a good opportunity to launch a publicity campaign.

Second, publicity background

Compared with this year's Spring Festival, Valentine's Day has taken the lead in arousing the appetite of merchants and consumers, with beautiful roses and delicious meals. When people close their eyes, they are already looking forward to how to spend this romantic time on Valentine's Day, and merchants are even more strategizing and ready to go, especially western restaurants, bars, cafes, tea houses, etc. have already aimed at this big cake and just fought price wars. It is difficult to impress consumers with these similar marketing strategies, such as simple preferential rewards. If you want to stand out from the crowd, you have to find a new way. As far as the unique atmosphere of xx Chinese and Western restaurant is concerned, you might as well try to organize a warm and romantic party to attract everyone's attention. Of course, successful event planning can't be separated from strong media support. Now, the preliminary plan of this event is given for your reference:

3. Publicity methods

1. Theme of the event: Meeting xx means a long time

2. Participants: couples or temporary couples recruited by powerful matchmaking agencies and TV advertisements in this city.

3. Activity flow: (for reference only)

The first wave: Love at first sight

It is mainly aimed at single men and women who have registered in major matchmaking agencies in Yangcheng. Single men and women will hand in cards prepared in advance (with the names of the recipients anonymous) to the host, who will read them out one by one and submit them to the recipients. Finally, the top three who received the most cards were summarized to perform programs for everyone. Through this activity, the person who received the card can ask to know who sent the card, and on the premise that both parties are willing, they can temporarily sign up for the matching program together.

The second wave: tacit understanding test

Mainly aimed at married guests, the host asked dozens of questions, such as "What's your favorite color" and what do you do when you are in a bad mood ",and then the couples wrote the answers on their own boards. In the end, those who have the same answer are the most tacit couples, and they can get a small gift provided by xx.

the third wave: for whom the heart blooms

When all the guests auction a bouquet of blue enchantress roses and a bottle of rare edition wine provided by xx, the successful bidder will receive a special gift (to be determined), which means wholeheartedly and forever, xx will witness true love, and the top five participants who are closest to the successful bid will receive a bouquet of flowers provided by xx for free.

the fourth wave: confession of true feelings

a lyrical link after the above series of interactive activities encourages the guests who take part in the matchmaking date to speak bravely, improve the success rate of the on-site quick dispatch, and emphasize that the most touching confession will win the grand prize.

Through the promotion of this activity and media campaign, let more people know about xx, fall in love with xx, and let xx witness the romance and sweetness of urban life.

IV. Advertising plan

1. The goal of advertising is to make xx Music Restaurant the first choice for fashionable men and women to enjoy romantic time, especially on Valentine's Day night, so as to cater to the interactive activities of couples and push the atmosphere of xx to a climax.

2. Time of advertising:

Promotion period of the activity: October 3, 21xx-February 3, 21xx (the columns of "City Express" and "Whole Food Beauty" solicit couples and contact powerful matchmaking agencies for cooperation, which initially aroused social concern)

The duration of the activity: February 4, 21xx

The program "City Express" tracks and reports couples who have successfully dated on Valentine's Day, and lets them go back to the xx Chinese and Western Compound Restaurant where they first met, interview their inner feelings, and render the wonderful effect of first-class environment warming their love (you can contact friendly guests).

3. The focus of advertising: emphasize the unique romantic mood of xx, and strive to build its first brand image of Yangcheng West Restaurant.

4. The performance of advertising: the combination of print publicity and TV publicity

5. The cost of TV advertising media:

Promotion period: 11-13, 11-minute topic of "City Express": 711× 11 = 7111

13-12, 11.

31-second broadcast cost of today's life report is 41 seconds, 4111 yuan

Fading period: give a four-minute live party as a summary of the event in the beauty of total eclipse.

the specific details will be discussed with your store. Creative plan for Valentine's Day in 2122 Restaurant 2

I. Background of the event

(I) Background of Valentine's Day

Valentine's Day, a western festival that originated in ancient Rome in the third century A.D., allows lovers to show their love for each other, has now become a widely spread festival all over the world. Valentine's Day and its corresponding consumption pattern have also become another popular western festival after Christmas, which is increasingly accepted by consumers. Hotels have the best conditions to create Valentine's Day, so spending Valentine's Day in hotels has become a necessary program for people with a certain economic foundation. The hotel takes "If you love, please love deeply" as the theme to carry out activities, so that the sweet and loving atmosphere lingers in the hotel. The small fountain at the entrance of the romantic Champs Elysé es Western Restaurant is surrounded by roses, and a bouquet of carefully prepared roses is placed on each dining table. The menu is a Valentine's Day meal carefully prepared for guests, and romantic music has been lingering in the western restaurant. We extend our most sincere wishes to the couples who come to dinner. Red wine, chocolate and eleven roses are also put in the couple suite to provide romantic accommodation for couples.

(II) Planning background of the event

According to the hotel's experience in organizing this event, young white-collar workers and high-paying people between the ages of 21 and 41 attach great importance to the Valentine's Day of 2.14. The hotel is located in the downtown area, surrounded by many white-collar offices, which is an excellent opportunity for the hotel to promote this activity. The hotel also invested a lot of money in this activity, and planned this event well one month in advance, striving to make guests enjoy a comfortable dining environment and living environment. At the same time of economic benefits growth, it will achieve good social benefits to the greatest extent.

second, the purpose and significance of the activity

(1) the purpose of the activity

The hotel will build momentum through Valentine's Day, gather popularity, drive popularity, tap potential customers and promote sales; Let Chinese and western cultures communicate better, inherit the culture, and lay the experience for other festivals in the hotel; Enhance the status of the hotel in xx through novel activities, so that customers can greatly appreciate our hotel in comparison; Every activity is a test for hotel employees, and hotel interests are employee interests. Only through cooperation can the cohesion and collective sense of honor of hotel employees be enhanced.

(II) Significance of activities

2.14 Valentine's Day is becoming more and more popular in China, becoming an essential festival every year. There are various ways to hold parties, including family parties, friends parties and lovers parties. It is a good time for friendship, affection and love gathering. As a grand festival, there must be a specific venue, hotels can provide excellent places, and room catering can be promoted on Valentine's Day. On the one hand, it can make the hotel get good economic benefits and improve the hotel's operating income. As the earliest high-end hotel in xx, xx Hotel has accumulated a wealth of experience in customer service, and made all kinds of critical services perfect. This Valentine's Day event hotel is also in response to the pace of social development, constantly improving and innovating the activities, and striving to be perfect. Let the old brand xx no longer be eliminated in social progress. On the day of 2.14, which is full of love, let more couples continue their love.

III. Time and place of the event

Time of the event: 21xx.2.14-2.16

Location of the event: Champs Elysé es Western Food on the first floor

Luxury Suite on the 8th-11th floor

IV. Form of the event

(I) Small activities for lovers on Valentine's Day

(II) Western food room service offers. Relevant preparations before Valentine's Day activities

(1) Publicity billboards and brochures

1. Make some publicity newspapers on TV stations

2.LED advertising and posters (the marketing department is responsible for)

(2) Valentine's Day invitation cards

1. The management company is responsible for the distribution and mailing work.

2. The distribution and mailing targets are mainly large customers and frequent customers who spend money in the store, and the hotel's holiday greetings and blessings are combined with the hotel's holiday promotion activities.

(3) Gift making

The purchasing department will contact Valentine's Day gifts and decorations to make the gifts exquisite.

(IV) Quality training for employees

Continuously strengthen and improve the quality of employees. Tell them the importance of this activity, strengthen the standardization of employee etiquette in western food, and increase appropriate training. Play some movies and increase practical operation. Make full preparations for this activity of the hotel. The housekeeping department should do a good job in training the reception work of the front desk staff and the room operation training of the floor attendant. Avoid unnecessary troubles when guests check in.

(V) Division of Promotion

Managers of all departments of the hotel make promotion arrangements, and make changes in activities according to the needs of old guests and notify the marketing department. Before 2.14, the hotel group purchase dinner was launched on the Internet, and the hotel western food also launched the Formosa Plastics Steak Supreme Membership Card. Customers can enjoy 11 Formosa Plastics Steak enjoyment opportunities, three free buffet coupons and three deluxe room stays in 88 yuan at one time. Guests staying in the room will enjoy a 51% discount, and will be given a KTV carnival for 4 hours and a free sauna for 2 hours.

(VI) Decoration layout in the store

1. The restaurant storefront posted some pictures related to the Spring Festival and posters of promotional contents in the store, mainly in red, highlighting the festive atmosphere of the festival. Roses are placed around the pool at the entrance of Xiangxie Western Restaurant to attract guests and let them know that the hotel will hold this event soon.

2. The restaurant will arrange gift booths on weekends to promote the dining guests.

3. The music in the lobby of the hotel should always be romantic and comfortable, giving guests a comfortable environment.

4. In the lobby, the concierge should distribute roses to couples who enter the store for consumption on February 4. And extend their most sincere wishes. Large double knot (made of bamboo and flower mud) is placed on the column of the hall

5. In terms of room decoration. Rose chocolate and red wine should be placed in the room for couples to enjoy. The hotel should also provide them with undisturbed service, so that they can enjoy quiet after rest.

VI. Contents of activities

(1) Valentine's Day wishing and blessing activities

2.14 Double knot placed in the lobby. Anyone who comes to the hotel from February 14 to February 16 can get a chance to make love wishes and blessings. Each couple can get a couple glass bottle, and a label represents a promise. The label is divided into: red stands for young love, suitable for young people under 25 years old. Blue represents mature love, suitable for lovers aged 25~35. Gold represents perfect love and is suitable for lovers over 35 years old. Customers can write their love wishes and wishes for themselves and others on the label, then put them into a couple's glass bottle and hang them on a double knot, which will last for a week.

(2) Champs-Champs Western Food Valentine's Day Gourmet Meal and Lottery Gift

2.14 This day Champs-Champs Western Food launched a Valentine's Day Gourmet Meal. A set meal was carefully prepared for the couples who came to eat, and this part of the lucky draw was added. On that day, there will be a greeter at the entrance of the restaurant. When the guests enter the restaurant, each person will be given a number plate, and the guests will be asked to write their names on the back of the number plate. The number plate will be collected before 21 o'clock, and the lucky draw will start at 21: 31. Six lucky people were selected, and each of them got 32 free buffet dinners in the western restaurant. At the same time, each dining lady was given a free papaya stew chinese forest frog nourishing beauty product, and the man was given a glass of fine wine brewed by the hotel.

(3) Great gifts for couples' rooms

The VIP Department and the Green Card Department have great gifts, including a set of green cards of 3,788, 6 free hotel room coupons of 988 and 5 buffet coupons. Membership card enjoys VIP discount in all business departments of the hotel. A delicate fruit bowl and a snack will be given upon check-in.

(4) Big rewards for hotel wedding banquets

Couples who are spending money in hotels are willing to hold wedding banquets in hotels if they get married. The hotel will give customers the biggest discount. And the hotel's "wrapped in silver" will give the hotel the biggest profit and meet customer needs. The newly-added' Wedding Consultation Room' in the hotel invites couples to join us.

VII. Budget for activities

(I) Budget

Decorative expenses: LED lights, colored lights, some 511

tied bottles, ribbons, etc. 511

Rose trees, roses, and menu items 1111