In order to ensure that things or work can be carried out in an orderly and effective way, it is often necessary to make a plan in advance according to specific conditions, which is a detailed process of solving a problem or a project or a topic. How should the plan be formulated? The following is my Chinese Valentine's Day activity plan. Welcome to read it. I hope you will like it. Chinese Valentine's Day activity plan planning 1
1. Activity background
In China, on the night of the seventh day of the seventh lunar month, the weather is warm and the plants are fragrant, which is commonly known as Chinese Valentine's Day, and some people call it "Begging for Cleverness Festival". According to legend, on this night every year, it is the time when the Weaver Maid and the Cowherd meet at the Magpie Bridge. Legend has it that when you look up, you can see the Milky Way meeting of Niulang's niece, or you can eavesdrop on the love story when they meet in the sky under the melon and fruit rack. By extension, especially in recent years, Qixi Valentine's Day has become a special festival for contemporary fashion men and women to pursue fashion and express their love, which is similar to Valentine's Day on February 14th. Valentine's Day on Qixi is a love classic that has been handed down in China for thousands of years, and it is a model of faithful and beautiful love. With the invasion of western culture, it is gradually forgotten by people. However, in the ever-changing new international environment, a wave of learning China culture has been blown up, and many foreigners have begun to celebrate traditional festivals in China. Tanabata Valentine's Day has gradually come into people's sight. On the occasion of this romantic festival, our hotel specially held a romantic activity for Valentine's Day on Qixi. First, in order to better publicize the traditional China culture and enhance the young people's understanding of the traditional China culture; Secondly, it provides a platform for singles who often work but lack social activities to make friends. Third, take Valentine's Day on Qixi as an opportunity to close the relationship between the hotel and new and old customers, establish the reputation of the hotel, enhance customers' recognition of the hotel and accumulate customers.
second, the preparatory work for the event
the preparatory work for the event is the primary link for the smooth development of the whole event. The quality of the preparatory work in the early stage of the activity has a direct relationship with the smooth progress of the activity. Solid preparation is the basic guarantee for the success of the sensation.
(1) Determine the theme and scope of the activity
1. Theme of the activity: Seeking Fate on Tanabata-I am destined to love you.
2. Target audience: high-paid and senior white-collar workers who are still single, and then further promoted to the middle class. (single people aged 21-41).
3. Activity time:
4. Venue: Beijing Hotel
5. Registration matters
(1) The registration time is until 24: 11 on August 5th.
(2) Registration method: You can register in the hotel lobby or on the hotel website. Bring your valid certificate when you register.
(note: single people aged 21-41).
(2) Promotion of the event
1. The promotional subtitles of the event "Destiny loves you" are continuously broadcast on the electronic display screen of the hotel.
2. The distribution of posters for the pre-event from August 1 to 6 will be in the downtown area of office buildings and shopping malls.
3. On August 5th, a huge poster was put up to promote it.
4. Distribution of consumption vouchers during the activities from August 1 to 7.
5. In the early stage of the event, cooperate with newspapers and periodicals on major websites to publicize the news of the event.
(3) Layout of event scenes
1. Layout of restaurant periphery
(1) Layout of Qixi Queqiao → Adding the cultural atmosphere of the restaurant
Creative design of the large-scale Qixi Queqiao gate at the entrance of the hotel, adding the humanistic style and festival uniqueness of the hotel by taking advantage of the cultural customs of the traditional Qixi Xiangqiao Club. In order to attract consumers' attention, and strongly invite well-known local photography agencies to join in, leaving the most beautiful figure of Tanabata for every consumer who enters the store.
(2) Creative layout of Cowherd and Weaver Girl → Create more publicity topics
Combining with the entrance of Queqiao on Qixi Festival, the layout of Cowherd and Weaver Girl's characteristic modeling figures not only intuitively increases the style and culture of the western restaurant from the external environment, but also provides an opportunity for consumers to take photos as a souvenir, so as to pass on photos as an effective way for the hotel's word-of-mouth publicity.
(3) antique publicity column → point out the theme of the activity
Abandon the traditional Chinese column, creatively design antique publicity column according to the marketing theme of Tanabata, and stick the slogan of "Destiny loves you" to promote the activity and create an atmosphere.
2. Ambient atmosphere layout of the hall
(1) Chinese lanterns layout on Qixi Festival
Chinese lanterns are set in the lobby and main aisles of this hotel to increase the humanistic style in the hall.
(2) Layout of modeling and publicity flag
The screen and content of the banner are designed and publicized in a unified way according to the marketing theme of Qixi, and are arranged in an orderly way with creative modeling for event promotion and atmosphere creation.
(3) Modeling layout of the photo receiving desk
According to the actual venue, the photo receiving desk (initially designated as the front desk) is set up, and it is decorated with activities, such as sign-in board, modeling gauze curtain, X-stand, etc.
(4) zoning stage modeling layout
According to the actual hotel venue, zoning planning and design, stage creative modeling design and layout are carried out.
(5) Light and shadow art equipment layout
According to the actual restaurant venue, the lighting equipment, light and shadow performance equipment, etc. required for the day of the event are arranged.
3. Stair layout
Walking on the stairs, whether from top to bottom or from bottom to top, often gives people a very strange feeling. The distinctive layout on both sides easily gives people a sense of integration. It is a happy road with warm light purple and slightly curved stairs and little flowers beside it.
(4) Preparation of special products
1. Sunshine Cafe presents you with
Take your lover into Sunshine Cafe, where you can taste the Valentine's Day cocktails of "Romantic Room" and "Kiss of Lover", and each cup of 88 yuan is +15%, which makes this special night full of ecstasy. The set meal of 268 yuan +15% includes two glasses of rose sparkling wine, a bottle of 375 ml hardcover French Saint Pierre Castle red wine, exquisite gifts, boxed roses, French snacks, popular and heart-shaped strawberry cakes, and a live band performing classic romantic music. You can also taste a specially selected buffet dinner, 698 yuan/pair, including two scallops, two specially made cocktails for Valentine's Day, a rose and a heart-shaped chocolate box.
1st floor, Block A, Beijing Hotel
2. The Japanese restaurant for five people offers you a Valentine's Day set meal, so that you can feel the delicious food jumping on the tip of your tongue, especially the flame sweets specially designed by the chef. 1688 yuan/right.
1st floor, Block E, Beijing Hotel
3. Recreational facilities (spa) launch a romantic trip to Valentine's Day Spring
Book a 91-minute aromatherapy massage course+oxygen facial treatment, and give a warm bath course and champagne. The price is subject to 15% service charge.
Floor 2, Block E, Beijing Hotel
4. The housing facilities offer a set meal of 999 yuan +15%/ pair, which is very unique: special dinner for seven festivals, including two cups of wine before meals, flowers, photos, chocolates, band performances, etc. The lover's suite of 1999 yuan/room is designed for couples: special in-room meals, champagne sparkling wine, luxury suites (including breakfast for two), free use of hotel fitness facilities, chocolate gift boxes and roses. The check-out time was postponed to 3 pm the next day.
if you want to hold a creative and romantic confession or proposal on this day, the hotel also has a professional team to advise you! In addition, the hotel will also offer a variety of customized services: band performance, violin songs on demand, flower reservation, limousine shuttle service, spa tour for two couples (399 yuan/person), etc., which will make the feelings spread infinitely at this moment. Chinese Valentine's Day activity plan planning 2
1. Introduction to activities
In recent years, with the future population increase brought by foreign enterprises, many young people urgently need a platform for mutual communication. At the same time, the Hukou hotline forum has attracted great attention and a large number of marriage advertisements have been released. It has certain social significance and economic benefits for us to hold such an activity in such a big social environment. This activity is characterized by the combination of making friends, love and game interaction, and the full combination of making friends and communication, so that this activity can achieve certain social impact and economic benefits from the personnel position, environmental creation and cultural atmosphere.
this blind date of 1111 people was hosted by Hukou County Committee of * * * Youth League, and the Hukou hotline website was planned, creative and undertaken throughout. In this blind date meeting, we let every applicant get married through the form of information disclosure, self-expression, self-confession, free choice and free communication. In the whole process, we will also intersperse a series of interactive activities to make the whole activity more meaningful and effective < P > II. Purpose and significance of the activity < P > Purpose of the activity: to choose a spouse and love in a free and romantic way through fairness, openness and justice. Significance of the activity: Through this activity, a large number of single young people and migrant workers in enterprises will be given a chance to choose a spouse, and at the same time, talents will be retained for enterprises in the park and efforts will be made to build a harmonious society. As long as you are single and sincerely looking for the other half, you can find him (her) in your mind here. May all lovers get married.
III. Composition of the event:
Organizer: * * Hukou County Committee of Qingtuan
Organizer: Hukou Hotline
Time and place of the event:
Media support: Hukou Hotline, Hukou Radio and Television Station
IV. Arrangement and steps of the event
All preparations must be made in V. Main operation steps
1) Warm-up stage: June 28th to July 5th, which belongs to the publicity warm-up period in the early stage of the whole activity. Through Hukou hotline website and posters, the detailed activities will be released and publicized.
2) Mid-term stage: From July 5th to August 5th, the blind date meeting will be thoroughly publicized and featured.
3) Late stage: from mid-July to the official opening, all preparations are ready;
4) publicity points: do a good job in advertising the predestined Qixi-Thousand People Blind Date Conference in the early stage.
5) news media: a, Hukou hotline network publicity; B, TV publicity; C. leaflet page; D, outdoor banners.
6) advertising content: focus on the predestined Qixi-Thousand-Person Dating Conference as a prelude to the event, and make publicity reports to provide a powerful publicity offensive.
VI. Recruitment of co-organizers:
On-site investment scope: fashion clothing, wedding photography institutions, flower shops, food and beverage, beauty salons, leisure and entertainment, automobile real estate, etc.
VII. Registration form (abbreviated)
Online registration; Telephone and email registration; Enterprises and institutions set up registration points. Chinese Valentine's Day activity plan planning 3
Activity positioning:
Tanabata, China's own Valentine's Day.
activity theme:
tanabata
traditional Chinese valentine's day, romantic hand in hand.
number of applicants:
51 men and 51 women each, and ***111 people.
activity time:
tanabata night. 18: 31-21: 31
Venue:
xx
Purpose:
Render the atmosphere of Chinese Valentine's Day, promote the sales of the company's products during Valentine's Day and enhance brand affinity.
implementation plan:
1. This activity focuses on middle-level and high-level personnel, so in terms of activities, the layout of the scene needs to be elegant and warm, reflecting elegance, taste and standard. The atmosphere created by the host (professionals are recommended) is relaxed and pleasant, and at the same time, it can actively mobilize the enthusiasm of the guests, so that they have sufficient opportunities to show themselves and increase their attraction, so as to achieve the purpose of participating in this activity.
2. Male and female couples whose personnel require college education or above and whose salary is more than 21xx~3111 yuan.
3. The advertising design needs to be novel, and the visual sense is refreshing (it is recommended to use the idea of professionals). In terms of publicity, it reflects the serious and responsible attitude of this activity, enhances the trust of the company, and shows the differences from other similar activities.
4. After the activity, the customer service staff will pay a telephone call back to show the company's sense of responsibility and service, and take in the relevant questions raised by the applicants to lay the foundation for the weekend dinner plan.
5. The office staff is responsible for the registration of applicants and the management of materials.
6. In order to ensure the authenticity of the information and reduce the company's review, the applicants must take the work unit as the main carrier.
7. Customer service personnel verify the reliability of the applicant's identity through his work unit in a hidden way, provided that the privacy of the applicant is not revealed.
8. Publicize through newspapers, posters and other media to arouse people's awareness.
9. The qualifications of all personnel in this activity are reserved for the operation of later activities.
Activity content
1. Needle-piercing contest for 111 people
The requirement is that whoever wears the most needles will win the final victory within the specified time. You can win the grand prize on the spot-a pair of diamond rings.
This link is based on the activities organized by the people in ancient Southern and Northern Dynasties to commemorate the wisdom and ingenuity of the Weaver Girl. The original name was "Tie a colorful thread and thread a seven-hole needle".
You can see the tacit cooperation between lovers and the ingenuity of girls. Since it is a traditional Valentine's Day in China, there should be traditional cultural factors in China. This shows the intelligence and ingenuity of women in China.
2. Game interaction
Talent show (which can be plot performance, singing or other talents)
The requirement of plot performance is to interpret the modern version of ancient love story (asking for a partner). Based on the love story of Cowherd and Weaver Girl. Participants in the performance can get souvenirs.
venue layout
considering the venue environment of Bund Fashion itself, we don't do too many tidbits, but only use them on site.
lighting: a small light source is hung in the garland of the paper crane. Because the lights in the venue itself are dim, two spotlights are needed for the stage effect.
Make a simple decoration with ribbons, paper cranes, flowers and candles, and use lighting to create an effect.
Ribbon: tie a flower ball on the ceiling with ribbon and stretch out four frames. Hang colored strips, paper cranes and petals on the shelf.
paper cranes: make two garlands under the flower balls and hang paper cranes.
flowers: place lilies and orchids in an eye-catching position on the site.
candles: one candle is placed on the desktop of each table.