Enriching tourism products, showing local culture and history will also help to shape the brand image of tourist destinations.

As one of the six elements of tourism, "food" plays an indispensable role in tourism activities. It can not only enrich tourism products, show local culture and history, but also help to shape the brand image of tourism destinations.

With the vigorous development of "experience tourism", the experience of enjoying and experiencing food in different places has been sought after by more tourists, and food is gradually becoming a new way of tourism destination marketing.

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Countermeasures for the development of food culture tourism resources

1. Playing a good cultural card and enhancing soft power

Enhancing cultural soft power is an important means to expand influence and popularity. Nanjing is rich in folk food culture, and its cultural connotation can be tapped. We can improve the cultural content of food culture tourism products by developing and utilizing some myths and legends and anecdotes of celebrities, and make a cultural fuss.

2. Stimulate leisure activities and increase tourists' participation

While tasting delicious food, develop some tourism projects with strong participation, so that tourists can participate in making delicious food and appreciate the fun. For example, when you taste the Nanjing snack crab roe soup dumpling, you can let the tourists experience the fun of making the soup dumpling. When you taste the soup dumpling, you can tell the tourists the twelve essentials: gently lift it, move it quickly, open the window first, and then suck the soup, which will make the tourists memorable.