The segmentation method is as follows:

1. Geographical location market segmentation: Home Inn Town in Taihu Lake can segment its target market into local market and foreign tourist market. The local market mainly includes surrounding residents and businesses, who can attract small towns through the publicity and promotion of stores. The foreign tourist market attracts more tourists to Taihu Home Town through online or offline promotion.

2. Market segmentation of demographic characteristics: Rujia Town in Taihu Lake can segment the market according to demographic characteristics, such as gender, age, income, education level and so on. Make different marketing strategies according to different demographic characteristics to meet the needs of different groups of people.

3. Interest preference market segmentation: Home Inn Town in Taihu Lake can segment the market into different target customers by investigating and analyzing tourists' interest preferences, such as cultural lovers, food explorers, outdoor sports enthusiasts and so on. According to the needs of different customers, provide corresponding services and products to attract more target customers.

4. Market segmentation of behavior habits: Home Inn Town in Taihu Lake can segment the market into different target customers by analyzing customers' behavior habits, such as perennial tourists, holiday tourists, business travelers and so on. Provide different services and products in different customer groups to meet the needs of different customers.

5. Market segmentation of values: Rujia Town in Taihu Lake can segment the market according to the values of different customers, such as environmentalists, healthy life pursuers, social experts and so on. In different customer groups, provide services and products that meet customer values to meet customer needs.

Rujia Town is located in Qidu Town, near the beautiful Taihu Lake and adjacent to Taipuzha Village. Since its construction, Rujia Town has made full use of the existing characteristics of the village and formed a good interactive relationship with the village.