In every first-tier city in my country, I believe many people will see Yanjiyou Bookstore in major shopping malls. In recent years, Yanjiyou Bookstore has been deeply loved by many young people. Because the decoration style of the bookstore is very novel, and many Internet celebrities come to check in, it has attracted a large number of tourists, and Yanjiyou has received a huge amount of money in recent years. profit. However, with the development of the times, the pace of life is getting faster and faster, and more and more new things are emerging in society, which has led to the crisis of decline of Yanjiyou Bookstore. This year, the situation has continued to worsen, resulting in the loss of Yanjiyou Bookstore’s funds. There were problems with the chain, and there were certain crises in cooperation with other brands. At this time, you will find that the Internet celebrity bookstore Yanji is facing suspension of operations in various cities. Let us take a closer look at the reasons. 1. Yan Jiyou Bookstore owes employees wages

For many friends who frequently browse Weibo, there was a hot search on Weibo a few days ago that Yan Jiyou Company defaulted on employees’ wages, which attracted many netizens’ comments. There are hot discussions and doubts. Because Yanjiyou is the only bookstore in my country that has raised 240 million yuan, it is believed that it is incorrect to owe employees wages and should be investigated by relevant departments. This has a certain impact on the reputation of Yanjiyou Bookstore. However, the current situation of Yanjiyou Bookstore is not optimistic, and there are also problems with its business methods. Not only is it facing the closure of many stores, it is also owed wages to many employees, and its cooperation with some brands has also been terminated. 2. The times are constantly developing and progressing

There are many online celebrity stores in our country. Because they do not change their business methods with the progress of the times and do not update the store settings, they will slowly be replaced by this. Abandoned by the times, it has declined. Looking at the current market environment, there are endless new ideas emerging every day. At the same time, the Internet is also very developed. If you do not adapt to the development of the times and reform and innovate your stores, you will slowly lose new resources and old customers.

In fact, Yanjiyou Bookstore is just a microcosm of many Internet celebrity stores now. It warns everyone that we must treat the development of the times correctly and adapt to the development of the times. If you want to effectively run a store, It needs to be constantly updated, and at the same time, you cannot blindly expand the size of the store just because of the huge profits, which will slowly lead to the store's profit being unable to cover its income.