Recently, you may have been dominated by the latest WeChat Moments posting QQ personal tracks and a screenshot of "Your Breeding Manual". The picture shows what precautions should be taken when "raising a you". Maybe many melon-eating people still don’t know how to make your feeding manual and how to create and generate the entry address for your feeding manual, right? Come and take a look with me below.

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Where can I check the QQ 20th anniversary personal track?

Where can I check the QQ registration date and time?

Where is the address of NetEase's "Your Feeding Manual"?

1. Open this URL directly: NetEase Feeding Manual Generation Entrance. Or scan the QR code below to enter your feeding manual.

2. If someone has already shared it in your circle of friends, open the screenshot and scan the QR code in the picture to open it. It should be noted that WeChat may not be opened, so you can choose to use other browsers to browse. How to play "Your Feeding Manual" on NetEase?

After opening it, answer the following multiple choice questions to create your feeding manual.

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3. Why did the friends who shared it share it?

When the feeding manual went viral in the circle of friends, I was the first to share it. People in the circle of friends made a small adjustment and asked which point moved them so they shared it. This is what they said -

Zhong Weichun: Just like a zodiac sign or a fortune teller, there will always be one or two sentences that you think are right.

Zhang Shuai: The test question routine has actually been played before. The main reason for sharing is that the analysis is very close. In addition, from the perspective of novel gameplay of the product.

Sun Zhenhua: This kind of sharing is because I feel that there are several points that are more suitable for me and suitable for narcissism. Sharing to the circle means that friends can also see it, and then everyone has more topics. Some friends may also be interested in these. This kind of interest is because they want to test it, and secondly, like Brother Jun, he is thinking about what kind of activities can trigger fission. .

Chan Yu: The creativity of the entire marketing event, whether it is the content generation page or the h5 design, is very good. And the content produced by this popular studio has always been well-known.

Chestnut: Show my boyfriend what I like to eat the most.

Zhang Yuanshan: I can help others naturally. Look, I am very cute... Look, I have a lot of personality.

Leizi: I am divided. As a product, I know very well how this type of gameplay works, so I personally don’t have much interest in it... However, as a product, I would like to know whether NetEase’s products will work when making this thing. Are there any new ideas that I can refer to...

Lao Wang: Because I was swiping the screen, I went to see what it was, and then went to test it by the way. allow.

Song Tao: Design and interaction at NetEase. I had a good impression in the past, but I still feel fresh when I try it again without losing the good impression.

Doudou: It’s fun and notes can also express your mood.

Duiba Leng Linyu: This kind of fission gameplay is very suitable for today’s young people. It stimulates sharing because it is interesting.

Through these specific replies, we can see that there are two main reasons why everyone is willing to share:

1. Interesting, combined with the more popular cultivation at the present stage Games like this cleverly combine this concept with breeding;

2. Emotional touch. Situational touch here refers more to the formation of an unconscious interaction with friends, "Suifeng "Sneaking into the night, moisturizing things silently" puts his personality in front of you, and also tells you his hobbies and precautions, forming a relatively complete and personalized construction.

Regarding these two points, it was explained in a survey report by Tencent Technology. The survey found that when forwarding articles (pan-content) to Moments or friends: 48.8% of users will do so because Articles are reposted because they are valuable, with 39.2% reposting them because they are interesting and 38.6% reposting them because they are emotionally touching. In addition, there are rare content and rewards. 4. Why can NetEase’s test-type H5 create a trend of swiping the screen?

So, leaving aside a single case, why can NetEase repeatedly use this kind of test-type H5 to create a trend of swiping the screen? Mainly There are several core reasons:

1. The God of Products said: Communication is the process of imposing your own personality on the other party

Zhang Xiaolong said in the WeChat open class: < /p>

“Communication is the process of imposing one’s own personality on the other party. When people recommend articles in their circle of friends, they actually recommend more articles that are in line with their own views or personality, rather than talking about the article. How good the content is. It’s more about showing what kind of person you are through an article.”

As a user of WeChat, whether you do it intentionally or not, you are doing it subconsciously. Some kind of personality of one's own. And what exactly is this kind of persona? Most of us don’t necessarily know it completely. Based on this background, NetEase's series of various H5 based on "the direction of testing the life cycle of natural persons" are coming to us step by step.

2. NetEase test H5 sets us a certain kind of personality that we recognize

Because we subconsciously need a personality to display, and we ourselves lack it. A clearer understanding of the character itself. Therefore, NetEase takes advantage of people's own shortcomings to help you provide an imaginary personality. This kind of persona is vague and specious, but most of the time it is positive. Based on this, we have great recognition of this kind of persona.

This kind of recognition itself, in turn, drives us to carry out secondary dissemination through the circle of friends, allowing friends around us to further deepen their understanding of our own personality. In this process, further reinforcement was formed. At the same time, because it is based on the endorsement of friends, the multiple diffusion effects of this type of H5 are further enhanced.

And this kind of personality itself is meaningless. The reason why we are still addicted to it is that people often think that a general and general personality description reveals their own characteristics very accurately. When people use some ordinary, vague, and broad adjectives to describe a person, , people often easily accept these descriptions, but think that the people described are themselves.

As a famous acrobat named Shawman Barnum said when evaluating his performance, he was very popular because the show contained ingredients that everyone liked, so He makes it so that "people are being cheated every minute." In the 1950s, psychologist Paul Meehl named the results of Friel's experiments the "Barnum effect" after the famous American circus performer Phineas Taylor Barnum.

3. The giant baby’s self-hypnosis

In addition to the above, it also involves people’s self-hypnosis when they come into contact with things, that is, “people always believe what they want to believe, People can always only see what they want to see." This is not a bias in an absolute sense, but it always happens in real life and work. In the process of human growth, this kind of self-hypnosis is essentially a strengthening of self-awareness.

The test H5 essentially provides a set of tools for our self-hypnosis, and endorses us through various endorsements that seem scientific but have no practical significance, making us believe in us more Your own high-quality personality.

Of course, this is not all negative. Just like the popularity of various photo-taking software, it essentially enhances our self-affirmation and understanding. Even if one day no one in the world knows their true appearance, it will not affect our lives with unprecedented confidence and excitement. 5. How to produce an H5 that dominates the screen like NetEase?

1. Be able to show off your sense of superiority

We all know that we are not perfect, but I need this The H5 captures my beauty and magnifies it. In this process, it is best to find a reference object to make a certain degree of comparison, so that I can have enough pleasure. Because of the sense of pleasure, it is easier to generate excitement, and excitement itself will strengthen the heartbeat and impulse; under the heartbeat and impulse, people will choose to make quick decisions in a short time, and this decision for us is to share it in the circle of friends.

2. It must be interactive

Any content posted to Moments is expected to create topics and interactions. This is also a sense of accomplishment for those who post content. Then, when you set up an H5, you also need to take this active interactivity into consideration.

For example, the H5 feeding manual is inherently very easy to form this kind of feeding. Because friends in the circle can clearly understand your feeding at first glance, they can also have a more subjective feeding interaction. This interaction may be online, or it may be based on a real offline interaction. dinner party. This is extremely important. In addition, summer itself is extremely suitable for eating nonsense, or eating related things is extremely easy to burst. Especially at night. This H5 itself also refreshes the screen at night.

3. Creativity and good operation

Creativity itself is also extremely important. Regarding this idea, I always believe that this is one of NetEase's articles based on "testing the direction of the life cycle of a natural person". It will actually be a series, from philosophical temperament to breeding, and the next article may go to another aspect. In short, it needs to be combined with every important feature and label in the human life cycle. The more obvious the label, the more likely it is to cause a swipe.

Of course, the page operation itself also needs to have better attraction points. For example, food is extremely easy for people to operate and interact with, and its extremely bright colors are also essential for success.

In short, a good H5 must be "relevant to me". Because it is relevant to me, I am willing to spread it to identify and strengthen my personality, so as to strengthen my personality. purpose.